Mobile Bid Modifiers

  • Win the Mobile Bid Battle with 3 Easy Excel Reports

    …. Note: If you’re looking at your Mobile traffic and adjusting your bid modifiers purely from an ROAS or CPA standpoint, there’s nothing wrong with that! It’s a totally valid strategy, and one I employ often. It just might help to expand the scope of metrics that you look at. So to help, here are three easy reports you can pull that will help you…

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