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… Tim Masek is an account executive at TBWA\Chiat\Day NY A tag spray-painted onto a wall is no different than a brand’s logo slapped onto a billboard: Both pieces of communication help increase a brand’s awareness. In cities, graffiti artists and marketers fight to win the attention of citizens. While marketers achieve this with traditional out…
Editor’s note: Editor’s note: This post was written by Rohan, who creates digital master plans at E2M Solutions for companies seeking advanced search marketing services. He also works on mobile UX improvement for startups and sui generis brands at OnlyDesign.org. Hit him up on Google+ for a chat on any of these areas. “Online marketing will wipe out traditional marketing.