Mobile Billboards

A mobile billboard is a device within the marketing practice of advertising on the side of a truck or trailer that is typically mobile. Mobile billboards are a form of Out-Of-Home (OOH) Advertising. Radio, static billboards, and mall/airport advertising fall into the same category. Using a mobile billboard for advertising is an advertising niche called mobile outdoor advertising.[citation needed]Most mobile billboards are dedicated, customized trucks with large, but narrow, bodies for posting the advertisements. Some of these dedicated units offer features such as external sound systems, illumination, and hot/cold boxes for product sampling.
Posts about Mobile Billboards
  • The graffiti guide to innovation

    … billboards Madison Avenue had to offer, graffiti artists were already ahead of the curve: They painted onto trains and used the New York City subway cars as mobile billboards to efficiently spread their brands across town and captivate an audience. Forty years later, marketers have finally come to realize the potential reach of these mobile…

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