Mobile Browsing

  • What is Proximity Marketing?

    … Proximity marketing is any system that utilizes location technologies to directly communicate with customers via their portable devices. Uses of proximity marketing include distribution of media at concerts, information, gaming and social applications, retail check-ins, payment gateways, and local advertising. Proximity marketing isn’t one single…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Investing in Mobile Content Strategy: Time and Money Well Spent

    … be more connected devices than people in the world. Mobile has infiltrated practically every facet of people’s lives, so much so that smartphones have replaced mainstays like watches and alarm clocks. More than that though, it has changed the way people consume content. On average, people spend around 90 minutes a day on their phone with the majority…

    Ivan Serrano/ Relevancein Content- 8 readers -
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