Mobile Campaigns

  • 6 Elements to a Successful SMS Marketing Campaign

    … Marketers continue to underestimate the effectiveness of text messaging (SMS) for marketing campaigns. It’s not as sophisticated as mobile applications and developed mobile websites – but it’s far more effective. Getting someone to subscribe via SMS is much easier than getting them to download a mobile web application with push messaging…

    Douglas Karr/ Marketing Technology Blog- 3 readers -
  • How To Run Single-Device Only Enhanced Campaigns. It Can Be Done!

    … suggest that you only use this method if you really absolutely have to in order to efficiently advertise within AdWords. So, why publish a workaround that probably applies to only 5% of accounts? It's time to restart the conversation on the forced device competency of Enhanced Campaigns. Google has done a good job with Enhanced Campaigns forcing many…

    Susan Waldes/ Search Engine Land- 22 readers -
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