Mobile Campaigns

  • 6 Elements to a Successful SMS Marketing Campaign

    … Marketers continue to underestimate the effectiveness of text messaging (SMS) for marketing campaigns. It’s not as sophisticated as mobile applications and developed mobile websites – but it’s far more effective. Getting someone to subscribe via SMS is much easier than getting them to download a mobile web application with push messaging…

    Douglas Karr/ Marketing Technology Blog- 3 readers -
  • How To Run Single-Device Only Enhanced Campaigns. It Can Be Done!

    … Enhanced Campaigns). Or, perhaps a mobile app like Uber or Hotels Tonight has zero interest in (and no real content for) desktop traffic. More common are simple siloed budget problems. As paid search professionals, we are often retained by only a segment of a large business. For instance, those in the "US Mobile Digital Acquisitions Department…

    Susan Waldes/ Search Engine Land- 24 readers -