Mobile Commerce

The phrase mobile commerce was originally coined in 1997 to mean "the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology." Many choose to think of Mobile Commerce as meaning "a retail outlet in your customer’s pocket."According to BI Intelligence in January 2013, 29% of mobile users have now made a purchase with their phones. Walmart estimated that 40% of all visits to their internet shopping site in December 2012 was from a mobile device. Bank of America predicts $67.1 billion in purchases will be made from mobile devices by European and U.S. shoppers in 2015.
Posts about Mobile Commerce
    • Is Your Commerce System Vulnerable to Meltdown on Black Friday Cyber Monday?

      During Thanksgiving 2016, Black Friday and Cyber Monday hit record breaking ecommerce sales in the United States. Over 108 million shopped online. Total sales reached $9.36 billion, and mobile sales also broke the $3 billion mark. Online sales outpaced brick and mortar sales, as more people (notably the millennial demographic) chose to surf online for the best deals.

      Get Elastic- 18 readers -
    • The Top 5 Ways to Enhance Your Mobile Payment Process

      Smartphones and tablets are increasingly popular devices that people use every day. When it comes to ecommerce, mobile payments are becoming a popular option, thanks to the ease and convenience of making a payment anywhere, at any time, with just a few taps. As a merchant, enhancing your mobile payment process is a worthwhile investment that will lead to increased customer sat ...

      Marketing Technology Blog- 15 readers -
  • Tech and Brand Partnerships Point to a New Future of Mobile Shopping

    … In the future, partnerships between brands, tech companies, and marketers will enable a massive shift in payments and change how shoppers access the goods they want. So said Mike Jaconi, CEO and co-founder of deep-linking software company Button, during Ibotta’s Mobile Innovation Summit last week, maintaining that U.S. commerce is not primed…

    Street Fight- 17 readers -
  • At Mobile Innovation Summit a Focus on Customer Experience and Paths to Purchase

    … Total digital commerce has more than doubled in the last five years, it shows no signs of stopping, and brands must address customer experience on mobile if they intend to grow in coming years. That was one takeaway from the Mobile Innovation Summit event in Denver, hosted by mobile shopping rewards company Ibotta. Mobile commerce experts who…

    Street Fight- 23 readers -
  • Partner with Ibotta, the 3rd largest Shopping App in the U.S.

    … Our partner, Button, is inviting brands to apply for a partnership with Ibotta, a mobile coupon and cash back shopping app for iPhones and Android phones. Button, Ibotta’s mobile commerce platform, is offering a new, express onboarding path for merchants – providing them with the opportunity to gain access to one of the fastest growing mobile…

    Acceleration Partners- 17 readers -
  • A 5-Step Plan to Optimize Your Checkout for Shoppers.

    … According to Statista, in 2016, 177.4 million people used mobile devices to shop, research and browse products. This figure is predicted to reach almost 200 million by 2018. And a new report conducted by Addressy cited that cart abandonment has reached a median rate of 66% in the US. Online retailers who don’t offer a great mobile experience…

    Marketing Technology Blog- 11 readers -
  • 20 Tips to Drive E-Commerce Conversions this Holiday Season

    … you. Build your email list with a gift – turn more visitors into regulars. Explore your customer acquisition cost and consider including a free gift to engage new visitors. Create a sense of urgency – final shipping dates and flash sales can create a sense of urgency that will help more visitors convert quickly. Make discounts attractive…

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • Mcommerce is Now Growing 200% Faster than Ecommerce

    … grown mobile commerce by 35%. In 2015, the top five companies that saw the most growth in mobile commerce are GOME Electrical Appliances with 634%, Nebraska Furniture Mart with 500%, Yihaodian with 456%, VIPShop Holdings with 451% and HappiGo with 389%. The largest mobile commerce providers in the US are TicketMaster, Apple, Target, QVC…

    Douglas Karr/ Marketing Technology Blog- 32 readers -
  • The State of Mobile in the U.S. (Infographic)

    … As the smartphone market expands, it creates opportunities for other industries, particularly in the e-commerce and application spaces. Indeed, these two sectors have grown with smartphone penetration. An infographic from mobile programmatic display advertising firm Sociomantic Labs provides insight into this growth. Smartphone penetration…

    AllTwitterin Display- 26 readers -
  • How to increase customer engagement with mobile wallets

    … One method of connecting with users on mobile, which most brands likely wouldn’t consider, is by using mobile wallets. Mobile wallets, despite being native to both iOS and Android, are still on their way up to becoming a mainstream payment method. New research commissioned by Urban Airship suggests that not only is usage of mobile wallets…

    Search Engine Watch- 37 readers -
  • M-commerce: has the mobile web finally won?

    … the imperative of striving for excellence in mobile web commerce, not just to facilitate purchases on the small device; but also to help drive onsite (instore, in-restaurant etc.) purchases – in which, we will also see, mobile web plays a critical role. However, while web will be the route to serving the majority of your mobile customers…

    Search Engine Watch- 26 readers -
  • Are retailers missing the mark on m-commerce?

    … and portable version of their desktop presence: to really succeed on mobile, retailers should be taking advantage of what makes mobile unique, and using it to create a fundamentally different experience. As Salvador Carrillo, CEO of Mobile Dreams Factory, writes in the ClickZ Intelligence report, ‘The DNA of a Great M-Commerce Site’: “There…

    Search Engine Watch- 22 readers -
  • Ecommerce in France – What You Need To Know Right Now

    … diversified product set on the Internet. For them, e-commerce is a real alternative to traditional trade as it helps address the budgetary and time-pressure needs of a modern, urban family. Mobile remains marginal at the time of purchase Although Mediametrie confirmed at the end of February that the time spent to browse the web from mobile devices had…

    State of Digitalin Social Paid Search How To's- 16 readers -
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