Mobile Commerce

The phrase mobile commerce was originally coined in 1997 to mean "the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology." Many choose to think of Mobile Commerce as meaning "a retail outlet in your customer’s pocket."According to BI Intelligence in January 2013, 29% of mobile users have now made a purchase with their phones. Walmart estimated that 40% of all visits to their internet shopping site in December 2012 was from a mobile device. Bank of America predicts $67.1 billion in purchases will be made from mobile devices by European and U.S. shoppers in 2015.
Posts about Mobile Commerce
  • Partner with Ibotta, the 3rd largest Shopping App in the U.S.

    … Our partner, Button, is inviting brands to apply for a partnership with Ibotta, a mobile coupon and cash back shopping app for iPhones and Android phones. Button, Ibotta’s mobile commerce platform, is offering a new, express onboarding path for merchants – providing them with the opportunity to gain access to one of the fastest growing mobile…

    Acceleration Partners- 16 readers -
  • A 5-Step Plan to Optimize Your Checkout for Shoppers.

    … According to Statista, in 2016, 177.4 million people used mobile devices to shop, research and browse products. This figure is predicted to reach almost 200 million by 2018. And a new report conducted by Addressy cited that cart abandonment has reached a median rate of 66% in the US. Online retailers who don’t offer a great mobile experience…

    Marketing Technology Blog- 11 readers -
  • 20 Tips to Drive E-Commerce Conversions this Holiday Season

    … idea, gift cards are a great option. Make it simple. Use a loyalty program to bring them back – bringing back your fourth quarter customer can help drive sales during a slower first quarter. Provide special offers in exchange for reviews – reviews can help drive conversions year round. Take advantage of your higher traffic to increase…

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • Mcommerce is Now Growing 200% Faster than Ecommerce

    … grown mobile commerce by 35%. In 2015, the top five companies that saw the most growth in mobile commerce are GOME Electrical Appliances with 634%, Nebraska Furniture Mart with 500%, Yihaodian with 456%, VIPShop Holdings with 451% and HappiGo with 389%. The largest mobile commerce providers in the US are TicketMaster, Apple, Target, QVC…

    Douglas Karr/ Marketing Technology Blog- 32 readers -
  • The State of Mobile in the U.S. (Infographic)

    … As the smartphone market expands, it creates opportunities for other industries, particularly in the e-commerce and application spaces. Indeed, these two sectors have grown with smartphone penetration. An infographic from mobile programmatic display advertising firm Sociomantic Labs provides insight into this growth. Smartphone penetration…

    AllTwitterin Display- 26 readers -
  • How to increase customer engagement with mobile wallets

    … with customers in new ways. It points out that mobile wallet “provides another persistent messaging channel on the smartphone”, allowing companies to increase engagement on mobile without the need for a dedicated app. When it comes to investing in the mobile web versus a mobile app, there are benefits for companies on both sides. Companies who provide…

    Search Engine Watch- 37 readers -
  • M-commerce: has the mobile web finally won?

    … the imperative of striving for excellence in mobile web commerce, not just to facilitate purchases on the small device; but also to help drive onsite (instore, in-restaurant etc.) purchases – in which, we will also see, mobile web plays a critical role. However, while web will be the route to serving the majority of your mobile customers…

    Search Engine Watch- 24 readers -
  • Are retailers missing the mark on m-commerce?

    … and portable version of their desktop presence: to really succeed on mobile, retailers should be taking advantage of what makes mobile unique, and using it to create a fundamentally different experience. As Salvador Carrillo, CEO of Mobile Dreams Factory, writes in the ClickZ Intelligence report, ‘The DNA of a Great M-Commerce Site’: “There…

    Search Engine Watch- 21 readers -
  • Ecommerce in France – What You Need To Know Right Now

    … diversified product set on the Internet. For them, e-commerce is a real alternative to traditional trade as it helps address the budgetary and time-pressure needs of a modern, urban family. Mobile remains marginal at the time of purchase Although Mediametrie confirmed at the end of February that the time spent to browse the web from mobile devices had…

    State of Digitalin Social Paid Search How To's- 16 readers -
  • How mobile transformed an 80 year-old catalogue retailer

    … In four years Shop Direct has gone from selling the majority of its products via twice yearly catalogue to an entirely digital operation that sell the majority of its products via the mobile web. British catalogue retailer Shop Direct has transformed itself from a paper-based into a pure-play digital business. In 2012, 72% of sales came from…

    Search Engine Watchin Display How To's- 22 readers -
  • Create a VIP program that differentiates Copa Airlines

    …Starmark and our client Fort Lauderdale-Hollywood International Airport recently created a 2-month promotion designed to drive Copa Airlines bookings from FLL to cities throughout Latin America. With no special rate driven packages to promote, Starmark positioned Copa Airlines as an airline that treats all passengers as VIP’s – every day. Copa…

    Starmark- 5 readers -
  • Five Mobile Commerce Myths Debunked

    … Estimated reading time: 6 minutes, 6 seconds Marketing through mobile devices is not a new concept, however, shopping through a mobile device is still a relatively unknown field for many consumers and retailers alike. And as with all unknowns, there are several myths surrounding mobile commerce that are confusing retailers and delaying them…

    State of Digitalin Mobile- 17 readers -
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