Mobile Commerce

The phrase mobile commerce was originally coined in 1997 to mean "the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology." Many choose to think of Mobile Commerce as meaning "a retail outlet in your customer’s pocket."According to BI Intelligence in January 2013, 29% of mobile users have now made a purchase with their phones. Walmart estimated that 40% of all visits to their internet shopping site in December 2012 was from a mobile device. Bank of America predicts $67.1 billion in purchases will be made from mobile devices by European and U.S. shoppers in 2015.
Posts about Mobile Commerce
  • Experience-Driven Commerce from Elastic Path and Adobe: making every moment shoppable

    … commerce moves at the speed of shoppers through any touchpoint, blending digital with bricks and mortar commerce. Avant garde retail: deluxe digital meets fabulous bricks and mortar One Luxury Destination is a great example of experience-driven retail commerce leveraging Adobe and Elastic Path. To attract fashionistas from around the world…

    Get Elastic- 10 readers -
  • Voice Technology is Changing the Rules of Ecommerce and Customer Experience

    … mobile app lets you log in and give a short voice command: “Pay Paulo $100 tomorrow.” The app will execute your request. You can also ask for your latest transactions and report a lost card. The Swedish retail bank Swedbank also employs “Nina”, an intelligent virtual assistant who answers website queries in a conversational way. HSBC, Barclays, Citi…

    Get Elastic- 24 readers -
  • Is Your Commerce System Vulnerable to Meltdown on Black Friday Cyber Monday?

    … During Thanksgiving 2016, Black Friday and Cyber Monday hit record breaking ecommerce sales in the United States. Over 108 million shopped online. Total sales reached $9.36 billion, and mobile sales also broke the $3 billion mark. Online sales outpaced brick and mortar sales, as more people (notably the millennial demographic) chose to surf…

    Get Elastic- 21 readers -
  • The Top 5 Ways to Enhance Your Mobile Payment Process

    … Smartphones and tablets are increasingly popular devices that people use every day. When it comes to ecommerce, mobile payments are becoming a popular option, thanks to the ease and convenience of making a payment anywhere, at any time, with just a few taps. As a merchant, enhancing your mobile payment process is a worthwhile investment…

    Marketing Technology Blog- 15 readers -
  • Tech and Brand Partnerships Point to a New Future of Mobile Shopping

    … In the future, partnerships between brands, tech companies, and marketers will enable a massive shift in payments and change how shoppers access the goods they want. So said Mike Jaconi, CEO and co-founder of deep-linking software company Button, during Ibotta’s Mobile Innovation Summit last week, maintaining that U.S. commerce is not primed…

    Street Fight- 17 readers -
  • At Mobile Innovation Summit a Focus on Customer Experience and Paths to Purchase

    … participated in a dozen panels and presentations this week defined the successes their brands have seen in reaching a younger audience, they got heated over digital advertising strategy, and they analyzed the customer experience. Coca-Cola’s senior vice president for customer marketing, Dana Barba, walked the audience through the company’s process…

    Street Fight- 23 readers -
  • Partner with Ibotta, the 3rd largest Shopping App in the U.S.

    … Our partner, Button, is inviting brands to apply for a partnership with Ibotta, a mobile coupon and cash back shopping app for iPhones and Android phones. Button, Ibotta’s mobile commerce platform, is offering a new, express onboarding path for merchants – providing them with the opportunity to gain access to one of the fastest growing mobile…

    Acceleration Partners- 18 readers -
  • A 5-Step Plan to Optimize Your Checkout for Shoppers.

    … abandonment rate is 69.23% due to overly complicated checkout processes. On top of this, Mobile Commerce Daily recently stated that 47% abandon mCommerce purchases because the checkout process is too long.One great way to minimize time and effort in the checkout is by implementing a smart address validation tools that give shoppers confidence…

    Marketing Technology Blog- 11 readers -
  • 20 Tips to Drive E-Commerce Conversions this Holiday Season

    … you. Build your email list with a gift – turn more visitors into regulars. Explore your customer acquisition cost and consider including a free gift to engage new visitors. Create a sense of urgency – final shipping dates and flash sales can create a sense of urgency that will help more visitors convert quickly. Make discounts attractive…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • Mcommerce is Now Growing 200% Faster than Ecommerce

    …. Mobile purchases are now becoming second nature, though, and the statistics from Coupofy prove it. In fact, while e-commerce is expected to grow by 15%, mobile commerce is expected to grow by 31% in 2017! Tweet This! Around the globe, Japan, United Kingdom and South Korea lead growth with nearly 50% year over year. Australia and Netherlands have…

    Douglas Karr/ Marketing Technology Blog- 32 readers -
  • The State of Mobile in the U.S. (Infographic)

    … As the smartphone market expands, it creates opportunities for other industries, particularly in the e-commerce and application spaces. Indeed, these two sectors have grown with smartphone penetration. An infographic from mobile programmatic display advertising firm Sociomantic Labs provides insight into this growth. Smartphone penetration…

    AllTwitterin Display- 26 readers -
  • How to increase customer engagement with mobile wallets

    … One method of connecting with users on mobile, which most brands likely wouldn’t consider, is by using mobile wallets. Mobile wallets, despite being native to both iOS and Android, are still on their way up to becoming a mainstream payment method. New research commissioned by Urban Airship suggests that not only is usage of mobile wallets…

    Search Engine Watch- 38 readers -
  • M-commerce: has the mobile web finally won?

    … the imperative of striving for excellence in mobile web commerce, not just to facilitate purchases on the small device; but also to help drive onsite (instore, in-restaurant etc.) purchases – in which, we will also see, mobile web plays a critical role. However, while web will be the route to serving the majority of your mobile customers…

    Search Engine Watch- 26 readers -
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