Mobile Commerce Revolution

  • Is Shazam the Future of Mobile Marketing

    … have the appropriate app installed. So when you walk by the spa, for example, on your phone an offer for a massage pops up. Fantastic, right? Hyper -targeted, real-time relevancy. In fact, McDonald’s has tested iBeacon technology recently with a company called Piper. They did a 26 store test in Georgia, and found about an 8% lift in chicken nugget…

    Jay Baer/ Convince and Convertin Mobile- 21 readers -
  • Mobility, mobile commerce, and the worst apps in the world

    … It seems at the end of every year, pundits predict that “this is the year of MOBILE!” And perhaps it is finally true. But as my podcasting partner in crime Tom Webster writes in his new book The Mobile Commerce Revolution: Business Success in a Wireless World (with co-author Tim Hayden), it is mobility, not just “mobile”, that is changing…

    {grow}in Social- 7 readers -
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