Mobile Content Marketing

  • 8 Tips to Crafting Compelling Copywriting For Your Mobile Visitors

    … Mobile marketing is a hot subject at the moment… Mobile is quickly becoming the most convenient and effective way to capture your target audience. With Google placing more emphasis on mobile site optimization in search results, and smart phone take up increasing all over the world, it’s no wonder that copywriters need to adapt as well. Writing…

    Jeffbullas's Blogin Mobile EMail- 10 readers -
  • 6 Workouts To Strengthen Your Mobile Strategy

    … that will help your projects get back into shape and strengthen your mobile marketing strategy. If you are dedicated, you’ll be faster than your competitors and you’ll become more flexible for future developments. 1. Tone up your mobile site After the recent Google search algorithm changes, it is clear that a great desktop site has less and less…

    Jeffbullas's Blogin Mobile- 19 readers -
  • How Publishers Can Drive, Maintain and Monetize Content

    … to interact with readers without disrupting their experience on your website. Native ads often cost less to produce than banner ads and provide a more versatile, engaging experience for readers. For example, mobile banner ads can interfere with readers’ natural flow through a piece, prompting some to flat-out ignore the display or, worse, leave…

    Relevancein Display Content How To's- 8 readers -
  • 4 Reasons Your Content Isn’t Cut Out for Mobile

    … Published 1 min ago 23 At one time, websites were created with desktop and laptop computers in mind. But consumers increasingly use mobile devices to read email, search the Internet and read content, making it more important than ever that businesses give prudent thought to mobile content marketing. When content is consumed on small…

    Relevancein Content- 5 readers -
  • 3 Things Your 2016 Content Strategy Needs

    …. But to survive in 2016, you’ll need to take your mobile marketing to a whole new level. 3. Personalization When shopping inside a brick-and-mortar store, a sales representative can provide a personalized experience. They can offer their expertise, point out features that will mean the most to you and even provide recommendations based on your…

    Brianne Carlon Rush/ Relevancein Mobile Content- 19 readers -
  • B2B Mobile Marketing for Demand Generation? Yes! Examples and Quick Tips

    … on mobile devices than on computers. (Google). That means B2B demand gen content must be mobile friendly. Also, 52% of B2B customers are using smartphones to research products for their businesses. (Forrester) so the demand is certainly there. So which B2B companies using mobile marketing can we learn from? Here are a few examples: ACCESS…

    Lee Odden/ TopRank®in Mobile- 23 readers -
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