Mobile Content Strategy

  • 4 Reasons Your Content Isn’t Cut Out for Mobile

    … local college students to help out in exchange for a small fee or free products. For businesses to succeed in their content marketing efforts, they must make mobile an important part of their marketing strategy. When brands look at their websites and mobile apps through the eyes of the customers using them, they they’re more likely to create an experience that keeps customers coming back. …

    Relevancein Content- 5 readers -
  • Five Reasons to Adopt a Mobile-First Web Strategy

    … in the context of a plea to website owners to make mobile websites the primary focus of the web experience they create for users. When executing a mobile-first strategy, designers and developers first create a mobile site that then becomes the baseline for the desktop and tablet versions of the site. As the number of mobile devices in use continues…

    Relevance- 11 readers -
  • 3 Things Your 2016 Content Strategy Needs

    … marketers like to create content about content marketing. So there’s a lot of content to read. And write. That’s why I’ve narrowed down the list to three areas of content marketing to focus on in planning your 2016 content strategy. Ready? Read on. 1. Interactive Content The idea of “content shock” may be a bit dramatic, but the truth is there…

    Brianne Carlon Rush/ Relevancein Mobile Content- 19 readers -
  • How Apple AdBlock is Disrupting Marketing Impact

    … times and a seamless experience that ends in a customer win and an impression lost. In a nod to the idea that all ads are disruptive to the user experience on smartphones and tablets, Apple’s AdBlock allows users to opt out of advertising in exchange for the faster load times experienced on desktops. This shift indicated a larger emphasis on paid…

    ZOG Digital Blogin How To's- 22 readers -
  • How Full-Service Restaurants Can Develop Effective Mobile Content

    … Thomas Stern discusses how restaurant mobile content can help create more exposure and engagement that drives customers to your door. This article was originally published by FSR Magazine. ———- Creating valuable content for mobile devices can help increase your restaurant’s exposure online and drive more sales through engagement. By optimizing…

    ZOG Digital Blogin Content How To's- 13 readers -
  • Investing in Mobile Content Strategy: Time and Money Well Spent

    … be more connected devices than people in the world. Mobile has infiltrated practically every facet of people’s lives, so much so that smartphones have replaced mainstays like watches and alarm clocks. More than that though, it has changed the way people consume content. On average, people spend around 90 minutes a day on their phone with the majority…

    Ivan Serrano/ Relevancein Content- 9 readers -
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