Mobile Conversions

  • The Importance of Phone Calls in the Customer Journey

    … calls resulted in a 30% to 50% conversion rate while clicks resulted in 2%. Invoca analyzed more than 32 million calls across more than 40 industries that came through its system last year, and proved out a theory that’s impacting all marketers today: increased mobile use is driving more than just digital interactions on a tiny screen – mobile…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • 5 Ways To Improve Mobile UX That Will Result In Higher Conversions

    … that your mobile user is looking for something specific. Show them that you're on their side by giving them a "search" field and implementing filters to guide them to what they're looking for. Integrate various smart search options into your site, so that an incompletely typed phrase will still yield a page where the most relevant results appear first…

    Tim Ash/ Marketing Land- 23 readers -