Mobile Conversions

  • The Importance of Phone Calls in the Customer Journey

    … calls resulted in a 30% to 50% conversion rate while clicks resulted in 2%. Invoca analyzed more than 32 million calls across more than 40 industries that came through its system last year, and proved out a theory that’s impacting all marketers today: increased mobile use is driving more than just digital interactions on a tiny screen – mobile…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • 5 Ways To Improve Mobile UX That Will Result In Higher Conversions

    …. And the single best way to optimize for mobile conversions is to optimize the user experience. 1. Design For The Device The very first step in designing for the mobile device is to remember that users navigate differently on their phone or tablet than they do on their laptop or desktop. They expect to be able to get what they need from a mobile site easily…

    Tim Ash/ Marketing Land- 25 readers -