Mobile Conversions

  • The Importance of Phone Calls in the Customer Journey

    … calls resulted in a 30% to 50% conversion rate while clicks resulted in 2%. Invoca analyzed more than 32 million calls across more than 40 industries that came through its system last year, and proved out a theory that’s impacting all marketers today: increased mobile use is driving more than just digital interactions on a tiny screen – mobile…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • 5 Ways To Improve Mobile UX That Will Result In Higher Conversions

    … you are experiencing, you may find that you need an app as well as a dedicated mobile site or responsive site. Grocery chain Safeway does exactly that, directing mobile traffic to its optimized m. site, but also promoting the added functionality and features available through the store's app. 2. Put Your Call-To-Action Front & Center What do…

    Tim Ash/ Marketing Land- 21 readers -
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