Mobile Conversions

  • The Importance of Phone Calls in the Customer Journey

    … is simply convenience. More and more people are utilizing mobile devices to research and find the businesses they wish to connect with. The ability to simply connect right there is all to convenient. If you don’t have it and your competitors do, they’re probably going to get the call and you won’t. That’s not a theory – Invoca’s data shows that phone…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • 5 Ways To Improve Mobile UX That Will Result In Higher Conversions

    … that your mobile user is looking for something specific. Show them that you're on their side by giving them a "search" field and implementing filters to guide them to what they're looking for. Integrate various smart search options into your site, so that an incompletely typed phrase will still yield a page where the most relevant results appear first…

    Tim Ash/ Marketing Land- 25 readers -