Mobile Ctr

  • The Shelf Life Of A Mobile Ad: Shorter Than You May Think

    … the previous smartphone and tablet data sets, overall trends remain remarkably similar: The implications for advertisers are numerous, particularly when it comes to increasing cost effectiveness of a given campaign run on mobile. If the main goal is to get the user to click on the ad and hopefully take an action on the subsequent page, these…

    Andrew Waber/ Marketing Land- 13 readers -
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