Mobile Data

  • Citrix Report Highlights New Trends in Consumer, Enterprise Mobility

    … Citrix today published its Mobile Analytics Report for the first half of 2015, highlighting new global trends in the worlds of consumer and enterprise mobility. The report drew data from a cross-section of mobile network operators and enterprises, and analyzed (in part) how and when consumers are using the most data on their mobile devices…

    AllTwitter- 8 readers -
  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    … around quite a bit longer than the Internet. Cable, newspaper, and direct mail marketers were able to target marketing to very, very condensed clusters of homes and businesses for highly personalized delivery. Fast forward to now and hyperlocal generally refers to the ability to tap into online media or mobile and identify the exact location…

    Marketing Technology Blogin Social EMail Twitter- 27 readers -
  • 5 Key Trends To Watch (And Use) In Mobile/Location-Based Marketing

    … Users <10% Y/Y growth & slowing... in more difficult to monetize developing markets like India / Indonesia / Nigeria Smartphone Subscribers +20% strong slowing... in markets like China / India / Brazil / Indonesia Tablets +52% early stage rapid unit growth Mobile Data Traffic +81 growth... = strong driver If we circled one…

    Aaron Strout/ Marketing Land- 15 readers -
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