Mobile Design

  • 5 Design Elements that Work Well for Mobile Conversion

    … your site to look good, you want to make sure you put your best digital foot forward. Plainly speaking, responsive sites just look much better and are simple to navigate and understand. Responsive design is extremely important for mobile users, and website owners who are up to speed with the latest mobile SEO trends understand the impact it has…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • The ultimate law of mobile site design: Entertain users and drive conversion

    … Most consumers rely on their smartphones to make purchases and gain knowledge. In 2017, any business that lacks a mobile presence runs a serious risk of falling behind. But it’s not just about having a site – it needs to provide a good experience. According to Google, 29% of smartphone users will immediately switch to another site if it doesn’t…

    Search Engine Watch- 19 readers -
  • Why retailers shouldn’t overlook the value of m-commerce apps

    … Recent stats suggest that the mobile web has the edge over apps in terms of m-commerce sales, but this doesn’t mean retailers should dismiss apps. Five to ten years ago, after the release of the first iPhone and before the widespread adoption of responsive design, there was a genuine decision to be made between apps and mobile web for retailers…

    Graham Charlton/ Search Engine Watch- 35 readers -
  • Why mobile commerce sites should be designed for context

    … small adjustments can go a long way towards creating a frictionless user experience and improving your m-commerce sales and conversions. You can read the full ClickZ Intelligence reports here: DNA of a Great M-Commerce Site Part 1: Planning DNA of a Great M-Commerce Site Part 2: The 12 Pillars of Mobile Design This article has been adapted from a post originally published on our sister website ClickZ: Why context is king in m-commerce. …

    Search Engine Watch- 31 readers -
  • The 12 pillars of mobile commerce design

    … What are the key factors behind an effective m-commerce site, one that will meet the needs of the modern multichannel consumer? This week sees the release of our new m-commerce report, DNA of a Great M-Commerce Site Part 2: The 12 Pillars of Mobile Design, and here we present those pillars… 1. Mobile-first web design The mobile-first…

    Graham Charlton/ Search Engine Watch- 21 readers -
  • Guide to mobile menu UI: bold buttons and intuitive types of navigation

    … Whether a mobile site uses a hamburger icon, menu button or alternative forms of navigation, it is critical that it stands out. It should encourage the user to interact; it should work as intended; and when the menu is triggered, the user is greeted with a menu that is logical, usable and visually appealing. The first column in this series…

    Search Engine Watch- 35 readers -
  • 6 Mobile Landing Page Best Practices to Supercharge Conversion Rates

    … Mobile users have very different goals than website users. Screen size, device type and context dramatically change what users want from your site. This is why the best practices that apply to desktop landing pages rarely apply to mobiles. If you want to create delightful, function and conversion-oriented mobile landing pages, here are six best…

    Relevance- 29 readers -
  • The three Us of mobile design: UX v usability v UI

    … Mobile design focuses, or should focus, on the user. This so-called user-centric design has generated a healthy obsession with the three Us: user experience (UX), usability and user interface (UI). These terms, and the roles associated with them, are commonly mistaken and/or used interchangeably. This is not entirely unsurprising as there…

    Search Engine Watch- 26 readers -
  • 9 Statistics on the Impact of a Mobile User Experience

    … just the baseline and doesn’t look at actual user behavior of mobile users on your site. Every modern business owner will soon have no choice—you must have a strong mobile online presence, not just for helping out your mobile customers, but for getting found by them in the first place! Rahul Alim, CustomCreatives.com A responsive website…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • 6 Strategies for Designing an Effective Mobile Ad

    … The mobile advertising market has grown significantly over the past few years, and we expect even more rapid development in future. These days, you can make purchases, check the status of your bank accounts, publish posts on social networks, play video games, and even watch live video translations of sports events using your smartphone…

    Relevance- 22 readers -
  • The convergence of SEO and UI goals for mobile users

    … has come to be labeled “responsive web design” means that you can use one URL that will adjust to whatever device it’s being used on. Many websites still require horizontal scrolling or zoom on mobile, and layouts should be viewable on mobile without these shortcomings to the user experience. Responsive pages that can be viewed with ease…

    Search Engine Watchin SEO- 16 readers -
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