Mobile Design

  • 5 Design Elements that Work Well for Mobile Conversion

    … Despite a rise in mobile usage, many websites deliver a poor mobile experience, forcing potential customers off-site. Business owners who have only just learned to navigate the desktop space are finding it difficult to make the transition to mobile. Finding the right aesthetic alone can be problematic. Business owners have to work hard…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • The ultimate law of mobile site design: Entertain users and drive conversion

    …”. 3. Site usability When it comes to mobile site design, every little detail matters. Details such as zooming, expandable images, transparency about the use of visitors data will aid conversion. According to studies, users found it easier to navigate a mobile-optimized website than desktop sites on smartphones. To ensure consistency, optimize…

    Search Engine Watch- 19 readers -
  • Why retailers shouldn’t overlook the value of m-commerce apps

    … Recent stats suggest that the mobile web has the edge over apps in terms of m-commerce sales, but this doesn’t mean retailers should dismiss apps. Five to ten years ago, after the release of the first iPhone and before the widespread adoption of responsive design, there was a genuine decision to be made between apps and mobile web for retailers…

    Graham Charlton/ Search Engine Watch- 32 readers -
  • Why mobile commerce sites should be designed for context

    … If you want your m-commerce project to deliver the results you’re expecting, context should be front and centre of your design. Across all industries, mobile traffic is eating into PC web traffic in a big way, even in economies which have a large installed base of consumer PCs. But ecommerce sites aren’t seeing mobile web visitors, particularly…

    Search Engine Watch- 28 readers -
  • The 12 pillars of mobile commerce design

    … What are the key factors behind an effective m-commerce site, one that will meet the needs of the modern multichannel consumer? This week sees the release of our new m-commerce report, DNA of a Great M-Commerce Site Part 2: The 12 Pillars of Mobile Design, and here we present those pillars… 1. Mobile-first web design The mobile-first…

    Graham Charlton/ Search Engine Watch- 19 readers -
  • Guide to mobile menu UI: bold buttons and intuitive types of navigation

    … on mobile menu best practice looked at: The hamburger icon and alternative menu buttons. Supplementing, or replacing the menu, with visible navigational tabs and buttons. This column will look more closely at the design and user interface (UI)/user experience (UX) aspects, including: Making the menu and navigational buttons standout. Type…

    Search Engine Watch- 34 readers -
  • 6 Mobile Landing Page Best Practices to Supercharge Conversion Rates

    … Mobile users have very different goals than website users. Screen size, device type and context dramatically change what users want from your site. This is why the best practices that apply to desktop landing pages rarely apply to mobiles. If you want to create delightful, function and conversion-oriented mobile landing pages, here are six best…

    Relevance- 26 readers -
  • The three Us of mobile design: UX v usability v UI

    … Mobile design focuses, or should focus, on the user. This so-called user-centric design has generated a healthy obsession with the three Us: user experience (UX), usability and user interface (UI). These terms, and the roles associated with them, are commonly mistaken and/or used interchangeably. This is not entirely unsurprising as there…

    Search Engine Watch- 24 readers -
  • 9 Statistics on the Impact of a Mobile User Experience

    … Have you ever done a search for your website on Google and seen the Mobile-Friendly tag on it? Google even has a mobile-friendly testing page where you can take a look at issues with your site. It’s a pretty good test that analyzes elements and makes sure that they’re spaced well and visible. Mobile-friendly is not mobile optimized, though. It’s…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • 6 Strategies for Designing an Effective Mobile Ad

    … The mobile advertising market has grown significantly over the past few years, and we expect even more rapid development in future. These days, you can make purchases, check the status of your bank accounts, publish posts on social networks, play video games, and even watch live video translations of sports events using your smartphone…

    Relevance- 17 readers -
  • The convergence of SEO and UI goals for mobile users

    … has come to be labeled “responsive web design” means that you can use one URL that will adjust to whatever device it’s being used on. Many websites still require horizontal scrolling or zoom on mobile, and layouts should be viewable on mobile without these shortcomings to the user experience. Responsive pages that can be viewed with ease…

    Search Engine Watchin SEO- 15 readers -
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