Mobile Design

  • Why retailers shouldn’t overlook the value of m-commerce apps

    … Recent stats suggest that the mobile web has the edge over apps in terms of m-commerce sales, but this doesn’t mean retailers should dismiss apps. Five to ten years ago, after the release of the first iPhone and before the widespread adoption of responsive design, there was a genuine decision to be made between apps and mobile web for retailers…

    Graham Charlton/ Search Engine Watch- 26 readers -
  • Why mobile commerce sites should be designed for context

    … If you want your m-commerce project to deliver the results you’re expecting, context should be front and centre of your design. Across all industries, mobile traffic is eating into PC web traffic in a big way, even in economies which have a large installed base of consumer PCs. But ecommerce sites aren’t seeing mobile web visitors, particularly…

    Search Engine Watch- 24 readers -
  • The 12 pillars of mobile commerce design

    … What are the key factors behind an effective m-commerce site, one that will meet the needs of the modern multichannel consumer? This week sees the release of our new m-commerce report, DNA of a Great M-Commerce Site Part 2: The 12 Pillars of Mobile Design, and here we present those pillars… 1. Mobile-first web design The mobile-first…

    Graham Charlton/ Search Engine Watch- 18 readers -
  • Guide to mobile menu UI: bold buttons and intuitive types of navigation

    … Whether a mobile site uses a hamburger icon, menu button or alternative forms of navigation, it is critical that it stands out. It should encourage the user to interact; it should work as intended; and when the menu is triggered, the user is greeted with a menu that is logical, usable and visually appealing. The first column in this series…

    Search Engine Watch- 25 readers -
  • 6 Mobile Landing Page Best Practices to Supercharge Conversion Rates

    …. On the Economist landing page, for instance, white space serves to divide individual elements, improve readability and make element selection easier. Use Better CTAs Designing a CTA for a mobile landing page is crucial if conversions are your goal. As a rule of thumb, never put two different CTAs on one page. One CTA at a time is the way to go…

    Relevance- 12 readers -
  • The three Us of mobile design: UX v usability v UI

    … Mobile design focuses, or should focus, on the user. This so-called user-centric design has generated a healthy obsession with the three Us: user experience (UX), usability and user interface (UI). These terms, and the roles associated with them, are commonly mistaken and/or used interchangeably. This is not entirely unsurprising as there…

    Search Engine Watch- 17 readers -
  • 9 Statistics on the Impact of a Mobile User Experience

    … Have you ever done a search for your website on Google and seen the Mobile-Friendly tag on it? Google even has a mobile-friendly testing page where you can take a look at issues with your site. It’s a pretty good test that analyzes elements and makes sure that they’re spaced well and visible. Mobile-friendly is not mobile optimized, though. It’s…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • 6 Strategies for Designing an Effective Mobile Ad

    … collected at DesignContest on how to design an effective mobile advertising page. Put CTA Elements at the Top of the Mobile Version of the Landing Page I can safely say that CTAs are bread and butter for any marketer who uses advertising traffic. CTA elements are the main part of any landing page, and mobile pages are no exception. CTAs should…

    Relevance- 8 readers -
  • The convergence of SEO and UI goals for mobile users

    … One year after Google put an algorithmic premium on mobile experience, the so-called “Mobilegeddon,” Google is at it again. New tools are coming in late spring to help webmasters make their websites work better on mobile devices. Mobilegeddon was the consequence of businesses not making their websites easier to use on smartphones and other…

    Search Engine Watchin SEO- 12 readers -
  • How mobile transformed an 80 year-old catalogue retailer

    … In four years Shop Direct has gone from selling the majority of its products via twice yearly catalogue to an entirely digital operation that sell the majority of its products via the mobile web. British catalogue retailer Shop Direct has transformed itself from a paper-based into a pure-play digital business. In 2012, 72% of sales came from…

    Search Engine Watchin Display How To's- 13 readers -
  • Is It Time To Get Amped Up About AMP?

    … About a month ago, Google announced Accelerated Mobile Pages, also known as AMP. It’s an initiative to speed up the mobile web by cutting the cruft from bloated webpages. To find out if it worked, we tested standard mobile and AMP HTML pages from BBC News, The Guardian and BuzzFeed. Loading each on a simulated 3G connection yielded a surprising…

    RocketMill- 11 readers -
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