Mobile Design

  • Why retailers shouldn’t overlook the value of m-commerce apps

    …% of retailers have mobile apps, while many more have mobile-friendly sites. So, many customers simply don’t have a choice between apps and mobile web, depending which retailers they choose to shop with. Stats from a recent Criteo report show a different perspective. It finds that apps account for 54% of mobile sales among its clients, ahead of 46…

    Graham Charlton/ Search Engine Watch- 30 readers -
  • Why mobile commerce sites should be designed for context

    … small adjustments can go a long way towards creating a frictionless user experience and improving your m-commerce sales and conversions. You can read the full ClickZ Intelligence reports here: DNA of a Great M-Commerce Site Part 1: Planning DNA of a Great M-Commerce Site Part 2: The 12 Pillars of Mobile Design This article has been adapted from a post originally published on our sister website ClickZ: Why context is king in m-commerce. …

    Search Engine Watch- 26 readers -
  • The 12 pillars of mobile commerce design

    … What are the key factors behind an effective m-commerce site, one that will meet the needs of the modern multichannel consumer? This week sees the release of our new m-commerce report, DNA of a Great M-Commerce Site Part 2: The 12 Pillars of Mobile Design, and here we present those pillars… 1. Mobile-first web design The mobile-first…

    Graham Charlton/ Search Engine Watch- 18 readers -
  • Guide to mobile menu UI: bold buttons and intuitive types of navigation

    … on mobile menu best practice looked at: The hamburger icon and alternative menu buttons. Supplementing, or replacing the menu, with visible navigational tabs and buttons. This column will look more closely at the design and user interface (UI)/user experience (UX) aspects, including: Making the menu and navigational buttons standout. Type…

    Search Engine Watch- 29 readers -
  • 6 Mobile Landing Page Best Practices to Supercharge Conversion Rates

    … Mobile users have very different goals than website users. Screen size, device type and context dramatically change what users want from your site. This is why the best practices that apply to desktop landing pages rarely apply to mobiles. If you want to create delightful, function and conversion-oriented mobile landing pages, here are six best…

    Relevance- 22 readers -
  • The three Us of mobile design: UX v usability v UI

    … Mobile design focuses, or should focus, on the user. This so-called user-centric design has generated a healthy obsession with the three Us: user experience (UX), usability and user interface (UI). These terms, and the roles associated with them, are commonly mistaken and/or used interchangeably. This is not entirely unsurprising as there…

    Search Engine Watch- 20 readers -
  • 9 Statistics on the Impact of a Mobile User Experience

    … Have you ever done a search for your website on Google and seen the Mobile-Friendly tag on it? Google even has a mobile-friendly testing page where you can take a look at issues with your site. It’s a pretty good test that analyzes elements and makes sure that they’re spaced well and visible. Mobile-friendly is not mobile optimized, though. It’s…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • 6 Strategies for Designing an Effective Mobile Ad

    … The mobile advertising market has grown significantly over the past few years, and we expect even more rapid development in future. These days, you can make purchases, check the status of your bank accounts, publish posts on social networks, play video games, and even watch live video translations of sports events using your smartphone…

    Relevance- 15 readers -
  • The convergence of SEO and UI goals for mobile users

    … has come to be labeled “responsive web design” means that you can use one URL that will adjust to whatever device it’s being used on. Many websites still require horizontal scrolling or zoom on mobile, and layouts should be viewable on mobile without these shortcomings to the user experience. Responsive pages that can be viewed with ease…

    Search Engine Watchin SEO- 14 readers -
  • How mobile transformed an 80 year-old catalogue retailer

    … In four years Shop Direct has gone from selling the majority of its products via twice yearly catalogue to an entirely digital operation that sell the majority of its products via the mobile web. British catalogue retailer Shop Direct has transformed itself from a paper-based into a pure-play digital business. In 2012, 72% of sales came from…

    Search Engine Watchin Display How To's- 19 readers -
  • Is It Time To Get Amped Up About AMP?

    … About a month ago, Google announced Accelerated Mobile Pages, also known as AMP. It’s an initiative to speed up the mobile web by cutting the cruft from bloated webpages. To find out if it worked, we tested standard mobile and AMP HTML pages from BBC News, The Guardian and BuzzFeed. Loading each on a simulated 3G connection yielded a surprising…

    RocketMill- 12 readers -
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