Mobile Design

  • 5 Design Elements that Work Well for Mobile Conversion

    … on site rank. When searching online, users are more likely to turn to their mobile device. In fact, mobile searches have surpassed desktop searches in at least ten countries, according to Google. Responsive design not only looks good, but comes with several other benefits as well. It helps increase site speed and enhance the user experience, which both…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • The ultimate law of mobile site design: Entertain users and drive conversion

    … Most consumers rely on their smartphones to make purchases and gain knowledge. In 2017, any business that lacks a mobile presence runs a serious risk of falling behind. But it’s not just about having a site – it needs to provide a good experience. According to Google, 29% of smartphone users will immediately switch to another site if it doesn’t…

    Search Engine Watch- 19 readers -
  • Why retailers shouldn’t overlook the value of m-commerce apps

    … Recent stats suggest that the mobile web has the edge over apps in terms of m-commerce sales, but this doesn’t mean retailers should dismiss apps. Five to ten years ago, after the release of the first iPhone and before the widespread adoption of responsive design, there was a genuine decision to be made between apps and mobile web for retailers…

    Graham Charlton/ Search Engine Watch- 36 readers -
  • Why mobile commerce sites should be designed for context

    … If you want your m-commerce project to deliver the results you’re expecting, context should be front and centre of your design. Across all industries, mobile traffic is eating into PC web traffic in a big way, even in economies which have a large installed base of consumer PCs. But ecommerce sites aren’t seeing mobile web visitors, particularly…

    Search Engine Watch- 31 readers -
  • The 12 pillars of mobile commerce design

    … What are the key factors behind an effective m-commerce site, one that will meet the needs of the modern multichannel consumer? This week sees the release of our new m-commerce report, DNA of a Great M-Commerce Site Part 2: The 12 Pillars of Mobile Design, and here we present those pillars… 1. Mobile-first web design The mobile-first…

    Graham Charlton/ Search Engine Watch- 21 readers -
  • Guide to mobile menu UI: bold buttons and intuitive types of navigation

    … Whether a mobile site uses a hamburger icon, menu button or alternative forms of navigation, it is critical that it stands out. It should encourage the user to interact; it should work as intended; and when the menu is triggered, the user is greeted with a menu that is logical, usable and visually appealing. The first column in this series…

    Search Engine Watch- 35 readers -
  • 6 Mobile Landing Page Best Practices to Supercharge Conversion Rates

    …. On the Economist landing page, for instance, white space serves to divide individual elements, improve readability and make element selection easier. Use Better CTAs Designing a CTA for a mobile landing page is crucial if conversions are your goal. As a rule of thumb, never put two different CTAs on one page. One CTA at a time is the way to go…

    Relevance- 30 readers -
  • The three Us of mobile design: UX v usability v UI

    … Mobile design focuses, or should focus, on the user. This so-called user-centric design has generated a healthy obsession with the three Us: user experience (UX), usability and user interface (UI). These terms, and the roles associated with them, are commonly mistaken and/or used interchangeably. This is not entirely unsurprising as there…

    Search Engine Watch- 27 readers -
  • 9 Statistics on the Impact of a Mobile User Experience

    … the heavy lifting. Why spend time on mobile optimization? Here are 9 statistics that prove the return on investment on optimizing your mobile experience: 33% of all potential sales fail when a business’ website is not mobile optimized Tweet This! 40% of people will search for an alternate site if the first result isn’t mobile optimized Tweet…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • 6 Strategies for Designing an Effective Mobile Ad

    … collected at DesignContest on how to design an effective mobile advertising page. Put CTA Elements at the Top of the Mobile Version of the Landing Page I can safely say that CTAs are bread and butter for any marketer who uses advertising traffic. CTA elements are the main part of any landing page, and mobile pages are no exception. CTAs should…

    Relevance- 23 readers -
  • The convergence of SEO and UI goals for mobile users

    … has come to be labeled “responsive web design” means that you can use one URL that will adjust to whatever device it’s being used on. Many websites still require horizontal scrolling or zoom on mobile, and layouts should be viewable on mobile without these shortcomings to the user experience. Responsive pages that can be viewed with ease…

    Search Engine Watchin SEO- 16 readers -
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