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Mobile shopping is now mainstream. Sales made via a mobile device in the U.S. grew 56 percent in 2015. That’s nearly four times as fast as U.S. e-commerce growth. These are just a few reasons why, in 2017, top players in e-commerce will be dialing in to new mobile technologi ...
… Let’s face it. Mobile shopping, especially on the smartphone, is still in its infancy. Companies embracing it are trailblazers testing new ideas and shopping models. Pretty much every buyer uses a smartphone or tablet these days, and the youth audience is extremely connected, so there is a lot of room for companies to try new things and see…