Mobile Email

  • How to Take Advantage of Gmail’s Support for Responsive Email Design

    … If you’ve been opening emails in your Gmail account on your mobile device, chances are your experience has been kind of “meh.” We’re talking tiny CTAs, hard-to-read text and wonky-looking images. But all of that is about to change. Gmail recently announced that they will (finally!) support responsive email design. This is a big deal for email…

    Movable Ink Blogin EMail How To's- 19 readers -
  • Are Millennials Within Your Email Reach? Definitely.

    … been chronicling the growth of mobile opens on this blog for some time. In a recent post, we reported that an average of 66% of emails across seven industries were opened on mobile devices. In fact, for a growing number of young people, their mobile device’s screen is their only screen. ComScore reports that one-fifth of Millennials don’t use…

    Movable Ink Blogin EMail- 7 readers -
  • 3 Ways to Optimize Your Emails for Mobile

    …. Implement device detection. Responsive design—which automatically adjusts content for screen size—is just the beginning of how emails can be optimized for mobile. Go beyond responsive design and use device detection to offer up the appropriate app download file for whatever device your subscriber is using. One-click actions on mobile increase…

    Movable Ink Blogin EMail- 13 readers -
  • Top 2015 Email Marketing Stats: What We’ve Learned

    …, with Tuesdays and Fridays falling into last place. In most industries, though, Tuesday between 8am and noon could be your best bet — but if you’re looking for responses, send emails in the evenings. And according to our Q3 device report, If most your recipients open emails on their smartphones, then Sunday takes the cake. Mobile is the way to go 58…

    Movable Ink Blogin EMail- 12 readers -
  • THE MOBILE REVOLUTION – EMAIL EDITION

    … word that applies to the way Americans communicate with each other and the handheld way in which they interact with the world today. How do people read email? The sheer gravity of mobile digital influence shifted so much in so short a time it feels almost tectonic. With so many American consumers interacting with their email on mobile devices…

    Movable Ink Blogin EMail- 6 readers -
  • [WATCH] This GIF Shows Mobile Email’s 2014 Takeover, State-By-State

    … Sometimes, when you do research and you notice something that’s really striking, you just have to GIF it. This is one of those moments. We’ve been researching how US consumers use their mobile phones when it comes to emails since early 2013 and just completed our latest US Consumer Device Preference Report for Q4 2014. This time around, we…

    Movable Ink Blogin EMail- 8 readers -
  • [RESEARCH] Mobile Email Opens Hit an All-Time High in Q4 2014

    … The endless march of mobile kept going right through the rest of 2014. According to our latest research, email opens on smartphones in the US are now at an all-time high. Not only that, the states that favor the desktop for email over mobile devices has dropped to nine, down from eleven compared to our Q3 2014 research. About 50% of email…

    Movable Ink Blogin EMail- 6 readers -
  • How Google Inbox Could Save Mobile Email Clickthrough Rates

    …. And, as marketers are starting to find out, email marketing campaigns are often the first to go. Sure, open rates on mobile devices are spiking. Recent research from Epsilon shows that mobile open rates grew by 6.5% from the past year. But clickthrough rates are falling. Epsilon found that there was a dip of 0.5% in clickthrough rates (dropping from 4.5% to 4…

    Movable Ink Blogin EMail Google How To's- 29 readers -
  • 2014 Marketing Stats from Salesforce Marketing Cloud

    … Perhaps one of the biggest highlights coming out of 2014 is that companies are beginning to look at lot closer at the customer journey. How are your products being discovered online? How are you leading the prospect from discovery through to conversion? And even more importantly, what are you doing to ensure you retain and build more valuable…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Successful Mobile Advertising Strategies and Optimization

    … the same experience with your content whether they’re on their phone, tablet, or PC. Practices such as dayparting let you further refine your mobile ads to reach the right people, at the right time, at the right location. Understanding the importance of mobile advertising, as well as its practical applications, can give you a powerful and affordable way…

    Douglas Karr/ Marketing Technology Blogin Mobile- 12 readers -
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