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In the article from today’s MarketingSherpa Chart of the Week newsletter, we share data produced exclusively for MarketingSherpa by Adestra and Econsultancy, which identified the mobile email marketing optimization techniques that most commonly produce excellent email marketing ROI. You can take a closer look at the data in the article – Email Marketing Chart: ROI from optim ...
… marketing campaign. Who is the Email From? Unless there is an individual or “brandividual” that is associated with the brand, send the email from the name of your company. When mobile users are scanning their email inbox, they’ll be looking for updates or offers from the names of brands that they’ve subscribed to. Keep Headlines Succinct &…
Mobile marketing, like text and push notifications, is growing fast — but email is still the primary channel for marketing communication and customer engagement. Everyone has email and uses it daily, checking everything from work accounts to personal accounts, on a variety of devices such as PCs, tablets and mobile phones.