Mobile Email Open Rate

  • Mobile Marketing Statistics for 2015

    …, it’s time to invest in a mobile application! 90% of smartphone shoppers use their phone for pre-purchasing activities and 84% of shoppers use their devices to help show while in a store. 25% of overall search queries are now on a mobile device. In 2016, mobile ad spending will exceed spending on desktop, reaching almost $70 billion worldwide. Mobile email open rates have grown 180% in three years, with 48% of all emails opened on a smartphone. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Mobile- 18 readers -
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