Mobile Engagement

  • 5 Mobile Marketing Tips to Reach Your Customers During Summertime

    … Summer is the time for people to head off on vacation, relaxing and enjoying the long sunny days. So marketing rules need to change a little during this period to coincide with this increased customer mobility and more playful atmosphere. It doesn’t mean your customers are going to stop buying. But it does mean you’ll bring in more revenue if you…

    Relevance- 16 readers -
  • Personalized Notifications Can Increase Conversion Up to 300%

    … A new infographic from Microsoft Azure Mobile Engagement reveals the do’s and don’ts for developers utilizing push notifications to reach their users. While push notifications can keep users engaged, the infographic claims few companies use them correctly. Developers are encouraged to avoid sending generic push notifications to every user…

    Inside Facebook- 16 readers -
  • Mobile Consumer Engagement: A Marketer’s Best Friend?

    … The race for brands to capture and engage customers with mobile technology has already started. The emergence of consumers’ anytime-anywhere mobile behavior has forced the hand of marketers to keep pace. Furthermore, consumers’ increased desire to use and engage with mobile technology has emerged, and so has the demand for brands to provide…

    Relevancein Mobile- 7 readers -
  • Report: Effective In-App Messages Result in Higher Retention

    … Localytics, an analytics and marketing platform for mobile and Web apps, has released its latest research, measuring the impact of in-app messages on user retention and engagement. While Localytics says only one-third of app marketers are using in-app messaging as part of their mobile engagement strategy, when this kind of communication…

    AllFacebook- 12 readers -
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