Mobile Engagement

  • 5 Mobile Marketing Tips to Reach Your Customers During Summertime

    … marketing. Advertise it across your mobile marketing platforms including social media, mobile apps and SMS messages. Post videos and photos on your business’s social media pages and mobile sites. Send a coupon via SMS to be presented at the event for a discount and include a call-to-action button such as an ‘RSVP’ to increase customer engagement…

    Relevance- 27 readers -
  • Personalized Notifications Can Increase Conversion Up to 300%

    …. By sending personalized notifications instead, companies can see their conversion rate improve by up to 300 percent. In addition, companies should keep in mind opt-in rates for receiving push notifications can vary, depending on the app type. For example, travel and transportation apps have a 78 percent opt-in rate, while medical, health and fitness…

    Inside Facebook- 24 readers -
  • Mobile Consumer Engagement: A Marketer’s Best Friend?

    … superb mobile experiences in a variety of ways. As mobile continues to evolve, consumer engagement should be at the forefront of the evolution. Consumers now spend more time interacting with mobile devices and apps than ever before, and this interaction is not just happening at planned moments throughout the day. It’s occurring whenever and wherever…

    Relevancein Mobile- 11 readers -
  • Report: Effective In-App Messages Result in Higher Retention

    … Localytics, an analytics and marketing platform for mobile and Web apps, has released its latest research, measuring the impact of in-app messages on user retention and engagement. While Localytics says only one-third of app marketers are using in-app messaging as part of their mobile engagement strategy, when this kind of communication…

    AllFacebook- 18 readers -
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