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According to a recent survey by Zillow, millennials spend more time researching, shopping around for the best option and comparing prices before making a purchase. And while this new era of the ultra-informed consumer represents a major shift for brands and companies, it also provides a golden opportunity.
… It was a few months back when everybody was listening about Google’s new mobile friendly update and now its algorithm has actually been made live on Google search results. The algorithm works to bring the mobile friendly website higher in ranking in comparison to non-friendly websites. This means that if you have a mobile friendly website…
… Smartphone ownership isn’t just on the rise, for many individuals it’s their entire means of connecting to the Internet. That connectivity is an opportunity for e-commerce sites and retail outlets, but only if your visitor’s mobile experience is superior to your competitors. Around the world, more and more people are making the jump…
… the way they believe it should. However, mobile analytics firm Flurry notes that 86 percent of time spent on mobile is spent in apps as compared to a web browser. Google and Apple are beginning to invest in the mobile web experience, perhaps in an attempt to respond to the way users are engaging with apps. If most apps are either a losing proposition…