Mobile-First

  • Google Index set to go ‘mobile-first’ within months

    … As if you haven’t experienced enough turbulence in the last few months, what with the release of Penguin 4.0 and the proliferation of AMP through organic SERPs, Google has announced that it will soon be splitting its index between mobile and desktop. Speaking at Pubcon last week, Google’s Webmaster Trends Analyst Gary Illyes stated that Google…

    Christopher Ratcliff/ Search Engine Watchin Google- 28 readers -
  • Mobile Consumer Engagement: A Marketer’s Best Friend?

    … The race for brands to capture and engage customers with mobile technology has already started. The emergence of consumers’ anytime-anywhere mobile behavior has forced the hand of marketers to keep pace. Furthermore, consumers’ increased desire to use and engage with mobile technology has emerged, and so has the demand for brands to provide…

    Relevancein Mobile- 9 readers -
  • 4 Reasons Your Content Isn’t Cut Out for Mobile

    … Published 1 min ago 23 At one time, websites were created with desktop and laptop computers in mind. But consumers increasingly use mobile devices to read email, search the Internet and read content, making it more important than ever that businesses give prudent thought to mobile content marketing. When content is consumed on small…

    Relevancein Content- 5 readers -
  • Five Reasons to Adopt a Mobile-First Web Strategy

    … Published 1 min ago 33 As the time we spend on the web increasingly shifts away from desktops and laptops to mobile devices, the need has grown for business owners, publishers and marketers to consider adopting a mobile-first strategy. We’ve been hearing the term “mobile-first” a lot over the last couple of years, typically…

    Relevance- 8 readers -
  • Delving Deeper into the Aftermath of ‘Mobilegeddon’

    … Goldman of CNN offers up some guidelines and tips for content marketers who are trying to make a move under the auspices of the new algorithm. First off, there’s no reason to panic. Yes, Google wants the sites representing your organization and its clients to be as mobile-friendly as possible right now, but that doesn’t mean you’re out of time…

    Relevancein SEO Content- 12 readers -
  • Yelp, Foursquare, and the Downsides of Mobile-First

    … In an era where the “mobile-first” motto borders on dogma for tech companies, the virtues of the desktop internet often are overlooked. Technology folks wax poetic about the mobile revolution but often ignore the fruits of the previous era. It’s a point Mark Suster made in a post two years ago. The outspoken entrepreneur-turned-venture…

    Steven Jacobs/ Street Fight- 20 readers -
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