Mobile-First

  • Google Index set to go ‘mobile-first’ within months

    …-friendly content. Although Google promised that non-mobile optimised content can still rank highly if it’s the best match for a query, having a mobile-only index may mean certain websites are excised from mobile SERPs all together. According to Gary Illyes, we may not be waiting long for the answers to these questions. We’ll keep you updated when we learn more. …

    Christopher Ratcliff/ Search Engine Watchin Google- 30 readers -
  • Mobile Consumer Engagement: A Marketer’s Best Friend?

    … even sooner. Have you heard about our award winning agency? Take a fresh look at what Relevance can do to elevate your brand. Learn More Mobile Marketing Roadmap It’s no secret that today’s brands are investing additional funds and resources in their mobile engagement strategies. According to eMarketer, mobile will account for 72 percent…

    Relevancein Mobile- 9 readers -
  • 4 Reasons Your Content Isn’t Cut Out for Mobile

    … Published 1 min ago 23 At one time, websites were created with desktop and laptop computers in mind. But consumers increasingly use mobile devices to read email, search the Internet and read content, making it more important than ever that businesses give prudent thought to mobile content marketing. When content is consumed on small…

    Relevancein Content- 5 readers -
  • Five Reasons to Adopt a Mobile-First Web Strategy

    … Published 1 min ago 33 As the time we spend on the web increasingly shifts away from desktops and laptops to mobile devices, the need has grown for business owners, publishers and marketers to consider adopting a mobile-first strategy. We’ve been hearing the term “mobile-first” a lot over the last couple of years, typically…

    Relevance- 10 readers -
  • Delving Deeper into the Aftermath of ‘Mobilegeddon’

    … search algorithm update, “Mobilegeddon.” To ensure that you keep a level head during this time of turmoil and readjust your content marketing practices accordingly, let’s spend some time discussing the particulars of Mobilegeddon, as well was what type of message Google is trying to send to marketing professionals such as yourself. The Particulars…

    Relevancein SEO Content- 14 readers -
  • Yelp, Foursquare, and the Downsides of Mobile-First

    … In an era where the “mobile-first” motto borders on dogma for tech companies, the virtues of the desktop internet often are overlooked. Technology folks wax poetic about the mobile revolution but often ignore the fruits of the previous era. It’s a point Mark Suster made in a post two years ago. The outspoken entrepreneur-turned-venture…

    Steven Jacobs/ Street Fight- 20 readers -