• Mobile Consumer Engagement: A Marketer’s Best Friend?

    … The race for brands to capture and engage customers with mobile technology has already started. The emergence of consumers’ anytime-anywhere mobile behavior has forced the hand of marketers to keep pace. Furthermore, consumers’ increased desire to use and engage with mobile technology has emerged, and so has the demand for brands to provide…

    Relevancein Mobile- 7 readers -
  • 4 Reasons Your Content Isn’t Cut Out for Mobile

    …, especially if 18- to 24-year-olds are a target market for your products or services. 2. You Didn’t Design Content for Mobile When mobile devices first grew in popularity, businesses scrambled to make their existing sites fit into smaller screens. Some marketers steered clients toward microsites, which satisfied the demand for mobile content while also…

    Relevancein Content- 3 readers -
  • Five Reasons to Adopt a Mobile-First Web Strategy

    … Published 1 min ago 33 As the time we spend on the web increasingly shifts away from desktops and laptops to mobile devices, the need has grown for business owners, publishers and marketers to consider adopting a mobile-first strategy. We’ve been hearing the term “mobile-first” a lot over the last couple of years, typically…

    Relevance- 5 readers -
  • Delving Deeper into the Aftermath of ‘Mobilegeddon’

    … search algorithm update, “Mobilegeddon.” To ensure that you keep a level head during this time of turmoil and readjust your content marketing practices accordingly, let’s spend some time discussing the particulars of Mobilegeddon, as well was what type of message Google is trying to send to marketing professionals such as yourself. The Particulars…

    Relevancein SEO Content- 8 readers -
  • Yelp, Foursquare, and the Downsides of Mobile-First

    … In an era where the “mobile-first” motto borders on dogma for tech companies, the virtues of the desktop internet often are overlooked. Technology folks wax poetic about the mobile revolution but often ignore the fruits of the previous era. It’s a point Mark Suster made in a post two years ago. The outspoken entrepreneur-turned-venture…

    Steven Jacobs/ Street Fight- 20 readers -
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