Mobile-First

  • Google Index set to go ‘mobile-first’ within months

    … As if you haven’t experienced enough turbulence in the last few months, what with the release of Penguin 4.0 and the proliferation of AMP through organic SERPs, Google has announced that it will soon be splitting its index between mobile and desktop. Speaking at Pubcon last week, Google’s Webmaster Trends Analyst Gary Illyes stated that Google…

    Christopher Ratcliff/ Search Engine Watchin Google- 32 readers -
  • Mobile Consumer Engagement: A Marketer’s Best Friend?

    … superb mobile experiences in a variety of ways. As mobile continues to evolve, consumer engagement should be at the forefront of the evolution. Consumers now spend more time interacting with mobile devices and apps than ever before, and this interaction is not just happening at planned moments throughout the day. It’s occurring whenever and wherever…

    Relevancein Mobile- 9 readers -
  • 4 Reasons Your Content Isn’t Cut Out for Mobile

    …, especially if 18- to 24-year-olds are a target market for your products or services. 2. You Didn’t Design Content for Mobile When mobile devices first grew in popularity, businesses scrambled to make their existing sites fit into smaller screens. Some marketers steered clients toward microsites, which satisfied the demand for mobile content while also…

    Relevancein Content- 5 readers -
  • Five Reasons to Adopt a Mobile-First Web Strategy

    … Published 1 min ago 33 As the time we spend on the web increasingly shifts away from desktops and laptops to mobile devices, the need has grown for business owners, publishers and marketers to consider adopting a mobile-first strategy. We’ve been hearing the term “mobile-first” a lot over the last couple of years, typically…

    Relevance- 14 readers -
  • Delving Deeper into the Aftermath of ‘Mobilegeddon’

    … Goldman of CNN offers up some guidelines and tips for content marketers who are trying to make a move under the auspices of the new algorithm. First off, there’s no reason to panic. Yes, Google wants the sites representing your organization and its clients to be as mobile-friendly as possible right now, but that doesn’t mean you’re out of time…

    Relevancein SEO Content- 16 readers -
  • Yelp, Foursquare, and the Downsides of Mobile-First

    … In an era where the “mobile-first” motto borders on dogma for tech companies, the virtues of the desktop internet often are overlooked. Technology folks wax poetic about the mobile revolution but often ignore the fruits of the previous era. It’s a point Mark Suster made in a post two years ago. The outspoken entrepreneur-turned-venture…

    Steven Jacobs/ Street Fight- 21 readers -
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