Mobile Friendly

    • Google Index set to go ‘mobile-first’ within months

      As if you haven’t experienced enough turbulence in the last few months, what with the release of Penguin 4.0 and the proliferation of AMP through organic SERPs, Google has announced that it will soon be splitting its index between mobile and desktop. Speaking at Pubcon last week, Google’s Webmaster Trends Analyst Gary Illyes stated that Google will create a separate mobile ind ...

      Christopher Ratcliff/ Search Engine Watchin Google- 22 readers -
  • Facebook unleashes its very own mobilegeddon

    … Google’s mobile-friendly test already recommends. These include compressing files, minimizing use of redirects and plugins, removing render-blocking JavaScript and using Content Delivery Networks (CDNs). Second, Facebook has built a prefetching system that identifies ads users are likely to click on and automatically retrieves some of the HTML…

    Search Engine Watchin Social- 10 readers -
  • Three technologies you absolutely must have for better SEO

    …, mobile users performed more internet searches than desktop users. Google knew it had to do something. Enter Mobilegeddon, the algorithm change that Google rolled out on April 22, 2015. It was considered the apocalypse of the internet. Mobilegeddon promoted listings of mobile-friendly websites in the search results. Non-mobile-friendly sites were…

    Matt Morgan/ Search Engine Watch- 12 readers -
  • Five absolutely vital elements for mobile SEO success

    … decision you can make regarding your mobile site. Responsive site: Responsive Web Design is a technique that allows you to show the exact same website, with the same website code, but the site conforms (or morphs), depending on the size of the screen. Sites like Starbucks, The Next Web, Mashable, Boston Globe, Drive Me Safely, and Hot Jobs Myanmar use…

    Search Engine Watchin SEO- 10 readers -
  • 10 Tips to Align Your Email Marketing and Social Media

    … If you’ve been a reader of this publication for a while, you know how much I despise the email versus social media arguments out there. To unleash the full potential of any marketing strategy, aligning those campaigns across channels will enhance your results. It’s not a question of versus, it’s a question of and. With each campaign on each…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • Eight key improvements from an ecommerce site relaunch

    … Ecommerce site Simply Hammocks relaunched a few months ago, and has so far achieved some impressive results. The changes to the site have led to higher conversion rates and a 60% year on year increase in sales in the two months since relaunch. The site, along with other brands from The Simply Group, was acquired last year by Scott Woodhead, who…

    Graham Charlton/ Search Engine Watch- 13 readers -
  • Is Google AMP a ranking signal?

    … So I’ve been working my backside off trying to implement Google’s Accelerated Pages, with limited amounts of success and bucket-loads of frustration and I’ve come to the point now where I have to ask… is it all really worth it? Before we get to the wider picture of why AMP is so important, and why ultimately you probably do need to implement…

    Christopher Ratcliff/ Search Engine Watch- 11 readers -
  • Five brief but helpful tips for Google AdSense placement

    … and the rise of other content-led marketing methods. However, display ads can theoretically bring in revenue if they are targeted properly and are relevant to the user, context and device. And now that 21% of internet users globally only use their smartphone to access the internet, spurring Google to strengthen its mobile-friendly algorithm, it’s critical…

    Search Engine Watch- 9 readers -
  • Why and how to comprehensively test the mobile usability of your site

    …-friendly sites in search results. Now it is putting web performance – i.e. how fast your site loads on a mobile device – in the spotlight with its new business-focused mobile web testing tool, which is based on a revamped PageSpeed Insights tool. Is this a sign that performance/page speed – like mobile-friendliness – will become a more significant…

    Search Engine Watchin How To's- 8 readers -
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