Mobile Friendly

  • Google Index set to go ‘mobile-first’ within months

    … behaviour. You’re already aware that more than half of all searches happen on mobile, but also if a page takes more than a few seconds to load, a user will abandon and visit somewhere else. Google has been working to make the user experience for mobile better, by introducing Accelerated Mobile Pages, making site speed a ranking factor and perhaps…

    Christopher Ratcliff/ Search Engine Watchin Google- 25 readers -
  • Facebook unleashes its very own mobilegeddon

    … could find that their ads are displayed less frequently. That’s a big deal and highlights the growing importance of having a mobile-friendly website. While companies that have lackluster mobile experiences are already paying a high cost for their shortcomings in the form of high bounce rates and lower conversions, some don’t know it. But with Google and Facebook now cracking down on mobile-unfriendly websites, the costs will be more and more apparent. …

    Search Engine Watchin Social- 13 readers -
  • Three technologies you absolutely must have for better SEO

    …, mobile users performed more internet searches than desktop users. Google knew it had to do something. Enter Mobilegeddon, the algorithm change that Google rolled out on April 22, 2015. It was considered the apocalypse of the internet. Mobilegeddon promoted listings of mobile-friendly websites in the search results. Non-mobile-friendly sites were…

    Matt Morgan/ Search Engine Watch- 13 readers -
  • Five absolutely vital elements for mobile SEO success

    … decision you can make regarding your mobile site. Responsive site: Responsive Web Design is a technique that allows you to show the exact same website, with the same website code, but the site conforms (or morphs), depending on the size of the screen. Sites like Starbucks, The Next Web, Mashable, Boston Globe, Drive Me Safely, and Hot Jobs Myanmar use…

    Search Engine Watchin SEO- 15 readers -
  • 10 Tips to Align Your Email Marketing and Social Media

    … If you’ve been a reader of this publication for a while, you know how much I despise the email versus social media arguments out there. To unleash the full potential of any marketing strategy, aligning those campaigns across channels will enhance your results. It’s not a question of versus, it’s a question of and. With each campaign on each…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Eight key improvements from an ecommerce site relaunch

    … the site mobile-friendly Simply Hammocks has managed to increase mobile conversion rates from 0.06% to 2.3% by optimising for mobile. Previously, the site wasn’t mobile-friendly at all, so mobile users had to work hard to make it through checkout. Here’s the old version on mobile: And the new version: Optimising for speed Site speed matters. It’s…

    Graham Charlton/ Search Engine Watch- 16 readers -
  • Is Google AMP a ranking signal?

    … So I’ve been working my backside off trying to implement Google’s Accelerated Pages, with limited amounts of success and bucket-loads of frustration and I’ve come to the point now where I have to ask… is it all really worth it? Before we get to the wider picture of why AMP is so important, and why ultimately you probably do need to implement…

    Christopher Ratcliff/ Search Engine Watch- 13 readers -
  • Five brief but helpful tips for Google AdSense placement

    … and the rise of other content-led marketing methods. However, display ads can theoretically bring in revenue if they are targeted properly and are relevant to the user, context and device. And now that 21% of internet users globally only use their smartphone to access the internet, spurring Google to strengthen its mobile-friendly algorithm, it’s critical…

    Search Engine Watch- 11 readers -
  • Why and how to comprehensively test the mobile usability of your site

    … Testing with Google’s mobile-friendly and page-speed tests is a good discipline, but if you really want competitive edge on the mobile web this is just the starting point. Google has done an excellent job of promoting the importance of the mobile-friendly website, with its mobile-friendly test and search algorithm that prioritizes mobile…

    Search Engine Watchin How To's- 9 readers -
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