Mobile Friendly

  • Google Index set to go ‘mobile-first’ within months

    … As if you haven’t experienced enough turbulence in the last few months, what with the release of Penguin 4.0 and the proliferation of AMP through organic SERPs, Google has announced that it will soon be splitting its index between mobile and desktop. Speaking at Pubcon last week, Google’s Webmaster Trends Analyst Gary Illyes stated that Google…

    Christopher Ratcliff/ Search Engine Watchin Google- 28 readers -
  • Facebook unleashes its very own mobilegeddon

    … Last year, Google changed its algorithm to favour mobile-friendly sites. The change was dubbed Mobilegeddon as it threatened businesses that had not built mobile-friendly sites with lower rankings. Now, Google rival Facebook is weighing in on mobile-friendliness. Citing research, the social network says up to 40% percent of users will abandon…

    Search Engine Watchin Social- 14 readers -
  • Three technologies you absolutely must have for better SEO

    … and other sensitive information, or forging, which is what hackers do with the data they get. Google AMP & Facebook Instant Articles And now, imagine a world where web pages loaded instantly. Google and a bunch of other technology companies and publishers imagined it. They put their heads together and created the AMP (Accelerated Mobile Pages…

    Matt Morgan/ Search Engine Watch- 15 readers -
  • Five absolutely vital elements for mobile SEO success

    … decision you can make regarding your mobile site. Responsive site: Responsive Web Design is a technique that allows you to show the exact same website, with the same website code, but the site conforms (or morphs), depending on the size of the screen. Sites like Starbucks, The Next Web, Mashable, Boston Globe, Drive Me Safely, and Hot Jobs Myanmar use…

    Search Engine Watchin SEO- 18 readers -
  • 10 Tips to Align Your Email Marketing and Social Media

    … social channels and run advertisements to win them back. Make sure everything you do via the web is mobile-friendly. Most social activity happens on mobile devices, so going from a great social link to a page that doesn’t perform will drop your engagement. Test, test, test! Continue to optimize both channels based on the response rates and cross-channel promotions you’re improving. Download the Free Whitepaper © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • 10 Tips to Align Your Email Marketing and Social Media

    … social channels and run advertisements to win them back. Make sure everything you do via the web is mobile-friendly. Most social activity happens on mobile devices, so going from a great social link to a page that doesn’t perform will drop your engagement. Test, test, test! Continue to optimize both channels based on the response rates and cross-channel promotions you’re improving. Download the Free Whitepaper © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social EMail- 38 readers -
  • Eight key improvements from an ecommerce site relaunch

    … Ecommerce site Simply Hammocks relaunched a few months ago, and has so far achieved some impressive results. The changes to the site have led to higher conversion rates and a 60% year on year increase in sales in the two months since relaunch. The site, along with other brands from The Simply Group, was acquired last year by Scott Woodhead, who…

    Graham Charlton/ Search Engine Watch- 17 readers -
  • Is Google AMP a ranking signal?

    … a super-quick refresher on AMP in case you’re completely lost: Google’s Accelerated Mobile Pages are an open source initiative which aims to improve the performance of the mobile web. stripped-down versions of web pages. When you Google search for an article on a mobile, you may have spotted the ‘lightning’ symbol. This is to indicate…

    Christopher Ratcliff/ Search Engine Watch- 15 readers -
  • Five brief but helpful tips for Google AdSense placement

    … and the rise of other content-led marketing methods. However, display ads can theoretically bring in revenue if they are targeted properly and are relevant to the user, context and device. And now that 21% of internet users globally only use their smartphone to access the internet, spurring Google to strengthen its mobile-friendly algorithm, it’s critical…

    Search Engine Watch- 12 readers -
  • Why and how to comprehensively test the mobile usability of your site

    … Testing with Google’s mobile-friendly and page-speed tests is a good discipline, but if you really want competitive edge on the mobile web this is just the starting point. Google has done an excellent job of promoting the importance of the mobile-friendly website, with its mobile-friendly test and search algorithm that prioritizes mobile…

    Search Engine Watchin How To's- 12 readers -
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