Mobile Gamers

  • Facebook IQ: 47% of Smartphone Gamers are Women (Infographic)

    … likely to spend money in games so they can beat their friends. On average across the 12 markets, 68 percent of mobile game spenders said they discover games via social networking platforms. Other popular discovery sources were photo and video services at 57 percent and chat apps at 54 percent. Finally, 34 percent of mobile game spenders said they discover games by word of mouth. Check out Facebook IQ’s complete findings in the infographic below. …

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  • Report: Mobile Gamers Spend Money Faster Than Web Gamers

    … Retention automation platform Optimove has released new data detailing the habits of social casino game players across the Web and mobile devices. Optimove found that players prefer to play on just one platform, with 96 percent of social casino gamers playing games on a single platform (either the Web or mobile) and only four percent playing…

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