Mobile Gaming

  • Instagram Advertising Performance Snapshot: February 2017 [SlideShare]

    …Advertisers are betting big on Instagram thanks to higher ROI at scale. Instagram has an enormous global reach, with more than 600 million users and counting. Thanks to compelling direct response ad products – such as video and carousel ads – Instagram offers marketers an unparalled creative canvas to communicate and drive action. With complete…

    Nanigansin Social- 20 readers -
  • Creative Tips to Help Mobile Game Advertisers Win the Holiday Season

    … With millions of people unwrapping new mobile devices during the holiday season, the time is ripe for mobile game marketers to get their game downloaded by valuable new users. While marketplace competition among game advertisers may be high during this time of year, a data-driven approach supported by powerful ad creative can result…

    Nanigansin Social- 30 readers -
  • How Top Game Advertisers Launch, Measure, and Scale Campaigns with Nanigans

    … When the name of the game is growth, in-house advertising teams must arm themselves with the right tools for the job. Growing your mobile game’s user base and scaling ad spend on Facebook can go hand-in-hand when you take a profit-driven approach to user acquisition. There are a million moving pieces to any mobile game ad campaign, but three…

    Nanigansin Social How To's- 26 readers -
  • Why Mobile App Advertisers Need to Think Beyond the Install

    … the users that you already have, better attribute value in your marketing mix, and ultimately accelerate growth at scale. The key to this knowledge lies in an end-to-end mobile measurement solution that can unlock 100% transparency into how your ad spend is turning into profit. For top app advertisers around the world, Nanigans’ mobile SDK helps them…

    Nanigans- 20 readers -
  • Mobile Game Advertising Benchmarks: A Cheatsheet For Winning The Holidays [SlideShare]

    … New smartphones and tablets are at the top of many gift lists this holiday season. With so many new devices being unwrapped in just a few weeks, there’s a massive growth opportunity for mobile developers in one of the world’s most popular app categories: games. Throughout the year, the largest and most successful game developers rely on Facebook…

    Nanigans- 24 readers -
  • Q3 2016 Facebook Advertising Benchmark Report [SlideShare]

    …Growing the revenue impact of direct response ad campaigns on Facebook requires digital talent, a fine-tuned strategy, and keeping pace with an ever-changing marketing landscape. In Q3 2016, Facebook advertisers achieved higher returns as growth surged in Audience Network, mobile and video ad adoption. How did Facebook performance trends in Q3 compare to the rest of 2016, and how are mobile gaming and ecommerce advertisers benefiting from new opportunities to reach and acquire new customers? Find out in the SlideShare […]…

    Nanigansin Social- 8 readers -
  • 4 Critical Tactics That Helped Facebook Advertisers Achieve Growth In Q3 2016

    …. Choose Video Thanks to continuous growth over the past year, video ads now constitute more than 50% of Nanigans gaming advertisers’ mobile ad spend. Video’s share of mobile spend is up 20% from the prior quarter, and up a whopping 101% from Q3 2015. Video ads have proven to be particularly effective at capturing high-value mobile game users…

    Nanigansin Social- 25 readers -
  • Top Score: High-Value User Acquisition For Mobile Game Advertisers

    …’ lightweight mobile SDK provides real-time insights into in-app events or milestones that can be used to further improve campaign outcomes. When mobile gaming company PlayQ integrated the Nanigans SDK with puzzle adventure game Charm King, they discovered that Facebook’s carousel ads drove the strongest returns, producing twice the volume and 10…

    Nanigansin Social- 25 readers -
  • What Do US Marketers Need To Know About Advertising In EMEA?

    … Social advertising in EMEA (Europe and the Middle East) presents a great opportunity for US businesses to drive massive revenue growth. However, advertisers need to understand the region before they target campaigns to audiences in EMEA. To provide more insight into the landscape, we asked our Strategic Client Director for EMEA, Daniel Fernandes…

    Nanigans- 23 readers -
  • Q2 2016 Global Facebook Advertising Benchmark Report [SlideShare]

    …How does your Facebook advertising performance stack up to your competitors? Marketing teams that keep this question constantly in their minds will be better situated to spot emerging advertising trends and keep up with a swiftly evolving digital ad landscape. This data-packed SlideShare will help you win over valuable customers in the upcoming…

    Nanigansin Social- 23 readers -
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