Mobile Gaming

  • Instagram Advertising Performance Snapshot: February 2017 [SlideShare]

    …Advertisers are betting big on Instagram thanks to higher ROI at scale. Instagram has an enormous global reach, with more than 600 million users and counting. Thanks to compelling direct response ad products – such as video and carousel ads – Instagram offers marketers an unparalled creative canvas to communicate and drive action. With complete…

    Nanigansin Social- 20 readers -
  • Creative Tips to Help Mobile Game Advertisers Win the Holiday Season

    … holiday themes and emphasizing the positive outcomes players can achieve in your game. To accompany this holiday theme, try putting a seasonal spin on in-game rewards and incentives. 4. Use your brand to your advantage Prominent logos and branding can be a powerful driver of game downloads, especially when retargeting potential users who may…

    Nanigansin Social- 30 readers -
  • How Top Game Advertisers Launch, Measure, and Scale Campaigns with Nanigans

    … ambitious ROI goals. Thanks to a strategic approach and technology designed to enable scale, Playkot grew daily ad spend 60% while driving 59% higher average revenue per user. Click here to lean more about what made Playkot so successful at scale. Learn how today’s leading mobile game advertisers are using Nanigans to help them meet and exceed revenue growth on Facebook and beyond. Download the Gaming Guide…

    Nanigansin Social How To's- 27 readers -
  • Why Mobile App Advertisers Need to Think Beyond the Install

    … For mobile app advertisers, the story doesn’t end after users hit the “install” button on an ad. Data-driven advertisers need to know what happens long after the install, and how their ad spend results in in-app revenue generating activity. Insights gleaned from actions within your app can help help you find more valuable customers, retain…

    Nanigans- 20 readers -
  • Mobile Game Advertising Benchmarks: A Cheatsheet For Winning The Holidays [SlideShare]

    … this to a friend Related Posts: Kabam Scales Mobile Game into Top Grossing Title Using Video Ads and Nanigans Optimization Elex Mobile Game Growth Surges 12X with Nanigans and Facebook Ads [Case Study] PlayQ Scores 26% Higher Mobile Revenues for Charm King with Its Seasonal Strategy [Case Study] Top Score: High-Value User Acquisition For Mobile Game Advertisers …

    Nanigans- 24 readers -
  • Q3 2016 Facebook Advertising Benchmark Report [SlideShare]

    …Growing the revenue impact of direct response ad campaigns on Facebook requires digital talent, a fine-tuned strategy, and keeping pace with an ever-changing marketing landscape. In Q3 2016, Facebook advertisers achieved higher returns as growth surged in Audience Network, mobile and video ad adoption. How did Facebook performance trends in Q3 compare to the rest of 2016, and how are mobile gaming and ecommerce advertisers benefiting from new opportunities to reach and acquire new customers? Find out in the SlideShare […]…

    Nanigansin Social- 8 readers -
  • 4 Critical Tactics That Helped Facebook Advertisers Achieve Growth In Q3 2016

    … Q3 2016 was an outstanding quarter for Facebook advertisers. The top 20 ecommerce and mobile game advertisers using Nanigans ad automation software continued to see higher returns on ad spend at scale. Here are the four advertising tools and strategies that helped them achieve these impressive results. 1. Increase Ad Spend As ROI Rises Nanigans…

    Nanigansin Social- 25 readers -
  • Top Score: High-Value User Acquisition For Mobile Game Advertisers

    …’ lightweight mobile SDK provides real-time insights into in-app events or milestones that can be used to further improve campaign outcomes. When mobile gaming company PlayQ integrated the Nanigans SDK with puzzle adventure game Charm King, they discovered that Facebook’s carousel ads drove the strongest returns, producing twice the volume and 10…

    Nanigansin Social- 25 readers -
  • What Do US Marketers Need To Know About Advertising In EMEA?

    … on their smartphones), with a high propensity to purchase on mobile. According to a recent Facebook report, UK consumers spend 1.5x more in-app on e-commerce than on desktop devices. When you factor in that the gaming vertical has a 61% payer-to-player ratio, this combination offers profitable expansion for almost any business. 3. What digital marketing trends…

    Nanigans- 24 readers -
  • Q2 2016 Global Facebook Advertising Benchmark Report [SlideShare]

    …How does your Facebook advertising performance stack up to your competitors? Marketing teams that keep this question constantly in their minds will be better situated to spot emerging advertising trends and keep up with a swiftly evolving digital ad landscape. This data-packed SlideShare will help you win over valuable customers in the upcoming…

    Nanigansin Social- 23 readers -
Get the top posts daily into your mailbox!