Mobile Is Everything

  • Get a Cheap Mobile Phone in Exchange for Ads?

    … Multiple companies in the past have attempted to offer smart phone users the option to view ads on their phones in exchange for a lower monthly bill, and they have failed. Virgin Mobile, for example, offered this as an option quite some time ago, though it was not met with much adoption, so they canceled the service. Unlockd…

    Michael Levanduski/ Performance Marketing Insider- 17 readers -
  • Australia Enjoying Rapid Digital Ad Growth

    …, Australia’s digital ad market has grown by almost 30% this year (to June 30th). This is a big move, and is a strong indicator that Australia enjoys most of the benefits of marketing in the US, without some of the difficulties. Display advertising grew by 43.3%, hitting $2.5 billion. This is the largest growth in this area for Australia…

    Michael Levanduski/ Performance Marketing Insider- 7 readers -
  • Will InMobi Shutdown after FTC Problems?

    … Indian based company, InMobi, which is one of the largest mobile ad networks, has recently agreed to a settlement in a case which claimed that they were tracking the location of app uses without first getting consent. They are not admitting to or denying the allegations, but simply agreeing to pay $950,000 to settle the case…

    Michael Levanduski/ Performance Marketing Insider- 15 readers -
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