Mobile Is Everything

  • Get a Cheap Mobile Phone in Exchange for Ads?

    … Multiple companies in the past have attempted to offer smart phone users the option to view ads on their phones in exchange for a lower monthly bill, and they have failed. Virgin Mobile, for example, offered this as an option quite some time ago, though it was not met with much adoption, so they canceled the service. Unlockd…

    Michael Levanduski/ Performance Marketing Insider- 15 readers -
  • Australia Enjoying Rapid Digital Ad Growth

    … For marketers looking to expand outside of the United States, Australia is a very smart target audience. It is a great way for marketers to expand globally since they share a similar culture and language. Digital advertising in this country/continent also does very well, especially over the past year. Driven largely by mobile ads…

    Michael Levanduski/ Performance Marketing Insider- 4 readers -
  • Will InMobi Shutdown after FTC Problems?

    … Indian based company, InMobi, which is one of the largest mobile ad networks, has recently agreed to a settlement in a case which claimed that they were tracking the location of app uses without first getting consent. They are not admitting to or denying the allegations, but simply agreeing to pay $950,000 to settle the case…

    Michael Levanduski/ Performance Marketing Insider- 12 readers -
  • YouTube Playing Catchup by Updating Live-Stream Video Facebook and Periscope have been seeing a surprising amount of success with their live video streaming services. YouTube is well known for their video sharing options, but their live-stream service was all but unused since it came out in 2011. In an obvious attempt to catch-up, YouTube is making a huge update to this service and making it much easier to use.

    Michael Levanduski/ Performance Marketing Insider- 9 readers -
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