Mobile Is Everything

  • New Advanced Video Ad Options Launching from InMobi

    … their existing landscape videos into the new vertical video format. This had previously been a very manual job. Allowing advertisers to reuse existing videos like this is very important. Other options for the new video platform include 360 degree video, opt-in video, in-stream videos, and even interactive videos. Ankur Malhotra, the AVP of Online Marketing…

    Michael Levanduski/ Performance Marketing Insider- 11 readers -
  • Get a Cheap Mobile Phone in Exchange for Ads?

    … Multiple companies in the past have attempted to offer smart phone users the option to view ads on their phones in exchange for a lower monthly bill, and they have failed. Virgin Mobile, for example, offered this as an option quite some time ago, though it was not met with much adoption, so they canceled the service. Unlockd…

    Michael Levanduski/ Performance Marketing Insider- 15 readers -
  • Australia Enjoying Rapid Digital Ad Growth

    … For marketers looking to expand outside of the United States, Australia is a very smart target audience. It is a great way for marketers to expand globally since they share a similar culture and language. Digital advertising in this country/continent also does very well, especially over the past year. Driven largely by mobile ads…

    Michael Levanduski/ Performance Marketing Insider- 6 readers -
  • Will InMobi Shutdown after FTC Problems?

    … Indian based company, InMobi, which is one of the largest mobile ad networks, has recently agreed to a settlement in a case which claimed that they were tracking the location of app uses without first getting consent. They are not admitting to or denying the allegations, but simply agreeing to pay $950,000 to settle the case…

    Michael Levanduski/ Performance Marketing Insider- 13 readers -
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