Mobile Marketing

  • 3 Instagram Marketing Strategies You Need to Consider

    … for brands. It is visual, and therefore well-suited to advertising products to a visual society. There are many Instagram marketing strategies we could consider. But here I’d like to focus on the importance of influencer and content marketing, as well as touch on Instagram’s new business platform. 1. Influencer Marketing on Instagram We’ll get…

    Growmapin Social Content- 10 readers -
  • What is a Mobile-Responsive Email Template? (And Why You Need One)

    … templates for free! Sign up for a free 60-day email marketing trial. What about your business? Maybe you think your business is different. You suspect that your contacts are more likely to open an email on their desktop. You can see exactly how many people are opening your emails on mobile versus desktop within your Constant Contact Email Reports…

    Constant Contactin EMail- 16 readers -
  • Why screenshots may be the key to influence marketing measurement

    … By Mark Schaefer Last year, one of the major emerging themes at the annual SXSW festival was influence marketing and again this year, it dominated the branding sessions. Key “influence” ideas this year included shedding big influencers with large followers in favor of people who have trust, authority, and true impact. Certainly influence…

    {grow}- 14 readers -
  • New research reveals Americans migrating to three social media platforms

    … By Mark Schaefer Is social media turning into a three-horse race? New research by Edison indicates that Americans are starting to migrate to three big social media platforms, while usage and preference is flattening out on secondary platforms. In this scintillating, 99th episode of The Marketing Companion, Tom Webster reveals a study 2o years…

    {grow}in Social- 18 readers -
  • Advice for AMP-curious publishers

    … opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Barb Palser is head of product for Relay Media, Inc., a San Francisco-based AMP conversion and mobile distribution platform. Her 20-year career in digital content spans traditional media companies, digital publishing technology, product strategy and audience development. Full bio on LinkedIn. …

    Marketing Landin SEO Google- 13 readers -
  • Advice for AMP-curious publishers

    … The Accelerated Mobile Pages project has some big numbers on the scoreboard: More than 860,000 domains are publishing over 35 million AMPs per week, according to stats shared by Google at a recent AMP developer conference, where the company also announced the expansion of AMP to more than a billion additional users in China and Japan. AMP…

    Search Engine Landin SEO Google- 17 readers -
  • Amazon adds Alexa to its main iOS app

    … Amazon has announced that it’s integrating Alexa into its Amazon iOS shopping app. This adds the Alexa brain to the Amazon app and serves as a replacement for basic speech recognition. Amazon iOS users will be able to shop, play music, ask questions and get news weather and traffic. However, there was no mention of whether or when Amazon would…

    Greg Sterling/ Marketing Landin SEO- 16 readers -
  • Urban Airship expands app notification capabilities to mobile web and PC

    … Urban Airship, a leading provider of in-app marketing, has developed a new web-based push notification capability it calls “Web Notify.” It covers both the desktop and mobile web. While browser-based notifications have existed for a little while, Urban Airship says it’s first-to-market with a platform that enables an integrated (or segmented…

    Greg Sterling/ Marketing Land- 17 readers -
  • 3 ways your business can leverage third-party location data

    … with their customers: Know thy customer: Most companies build personas or representations of their customers to help with targeting on marketing vehicles like websites, mobile apps, email and digital advertising. Most have significant research behind them but tend to be a little one-dimensional and are based on customer buying behavior, a select number…

    Aaron Strout/ Marketing Land- 18 readers -
  • Assessing the maturity of your organization’s messaging program

    … opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Jose Cebrian is Vice President and General Manager of Email and Mobile Messaging for Merkle. He came to Merkle after spending nine years at Acxiom, where he grew to Managing Director, Global…

    Marketing Land- 13 readers -
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