Mobile Marketing

  • 8 Tips to Crafting Compelling Copywriting For Your Mobile Visitors

    … Mobile marketing is a hot subject at the moment… Mobile is quickly becoming the most convenient and effective way to capture your target audience. With Google placing more emphasis on mobile site optimization in search results, and smart phone take up increasing all over the world, it’s no wonder that copywriters need to adapt as well. Writing…

    Jeffbullas's Blogin Mobile EMail- 4 readers -
  • Which came first, the mobile app or the audience?

    … Budgets continue to shift from print to digital and from desktop to mobile. One of the hallmarks of this movement is that now more than ever, anyone with an audience or the ability to create one is a publisher, holding the keys to targeted potential buyers. Culturally, we’ve seen a shift from broad-stroke messages with a one-size-fits-all…

    Rob Rasko/ Marketing Land- 4 readers -
  • Facebook adds new tools for local discovery and commerce to Pages

    Facebook wants to be the mobile solution for local businesses. It also sees itself increasingly as a local commerce platform for consumers. The company’s recent introductions of Marketplace and its Events app are indications of a full court press into local. Today Facebook is adding more tools for consumers and business owners: Booking and ordering for Pages Social recommend ...

    Greg Sterling/ Marketing Land- 11 readers -
  • Seven Essential Mobile Apps for Marketers

    … By Kerry Gorgone, {grow} Contributing Columnist Back in 2014, I wrote a post on essential mobile apps for marketers. It’s been a while, and since apps change more often than Kim Kardashian’s phone number, I thought it was time for an update. These days I have 144 apps on my phone. That sounds like an insane number of apps, but I have them…

    {grow}in Social- 6 readers -
  • The 4 Best Ways to Engage Your Customers to Your Business

    Do you like to purchase from a company that is lifeless, barely showing any energy or passion? The chances are that you don’t like to do so. A business that doesn’t inspire you is one that can’t move you towards the act of buying their product or service. You would rather be a customer of the business that makes you feel like they are providing you with an offer that has immense value.

    Growmap- 5 readers -
  • Study: full-page interstitials alienate users, send them racing for the X-it

    Various studies appear to show that people don’t like interstitial ads. Google wants to ban most interstitials following a search click. And a recent “neuroscience” study from MediaBrix and Neurons Inc. also comes to a similar conclusion. The companies used eye-tracking and other biometric techniques to test various in-app mobile video ad units for user engagement and response.

    Greg Sterling/ Marketing Land- 7 readers -
  • Facebook will help mobile apps aim push notifications based on people’s in-app actions

    Facebook wants to help mobile app developers strike a balance between pushing people to use their apps and not coming across as too pushy. On Tuesday Facebook officially rolled out a way for mobile app developers to aim push notifications at specific segments of their audiences based on specific things people do in their apps — such as searching for a hotel room in New York ...

    Marketing Land- 7 readers -
  • Can location make native ads better and more relevant?

    … Placecast is bringing location intelligence to native advertising to improve relevance and performance. The company also announced last week that it has been awarded two patents pertaining to “location data management and targeting.” Placecast is one of the longest-existing companies in the location-based marketing segment, having begun…

    Greg Sterling/ Marketing Landin Display- 5 readers -
  • Five mobile must-haves to impact the customer journey this holiday season

    … innovation. Ad retargeting As marketers, we all aspire to better understand and impact the customer journey in a positive way. After all, in the end, creating positive customer experiences is really how one brand can truly differentiate itself from another in today’s competitive market. So far, we’ve talked about pre-visit messaging with geo-location…

    Search Engine Watchin Mobile- 9 readers -
  • Strategies to deal with losing readers through the newsfeed evolution

    …, economics of social media, economist, foundr, mark schaefer, newsfeed Posted in Blogging best practices, branding, Case studies, Communty-building, Content distribution, economics of social media, Entrepreneurism, facebook, Facebook marketing, Internet marketing, Marketing best practices, Marketing Strategy, Mobile marketing, ROI and measurement, Snapchat, Social Media best practices, Social Media Strategy, Traditional media and advertising, Uncategorized | No Comments » All posts …

    {grow}in Facebook- 4 readers -
  • With holiday 2016 approaching, retailers need a mobile wallet strategy ASAP

    Most retailers are gearing up for holiday sales and that means many will be seeking to drive mobile app downloads. Most of them will fail. Among the top 25 US apps, there are four retailers present: Amazon, eBay, Groupon and WalMart. By far, Amazon dominates time spent among retail apps according to comScore: Roughly half of smartphone owners (49 percent) now don’t download ...

    Greg Sterling/ Marketing Land- 9 readers -
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