Mobile Marketing

  • Mobile marketing predictions for 2017 from 11 industry veterans

    Yes, it’s time to look forward to 2017 and take a stab at predicting what important events and developments will impact mobile and location-based marketing. And while I have several thoughts of my own in terms of what will move the needle, I find it’s always helpful to get some outside perspective, particularly from smart people both inside and outside the industry.

    Aaron Strout/ Marketing Land- 28 readers -
  • Going beyond ‘right consumer, right time, right place’

    … in a mobile-first advertising environment. Let’s break it down…. [Read the full article on MarTech Today.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Phil Schraeder is GumGum’s President and Chief Operating Officer…

    Marketing Land- 12 readers -
  • Yahoo CEO Mayer and co-founder David Filo to step down from Yahoo board

    … Assuming the massive hacking disclosures Yahoo made over the past several months don’t derail the Verizon acquisition of the company, CEO Marissa Mayer, Yahoo co-founder David Filo and four other directors will leave the board after the $4.8 billion deal closes. Yesterday the board changes were announced in an SEC “8-K” filing: [T]he Board has…

    Greg Sterling/ Marketing Land- 12 readers -
  • 8 Tools to Enhance Your Customer Experience On Mobile

    … they suggest. Choose tools that allow you to stay in touch via multiple platforms. This is how you’re going to make customers happy when they encounter you via mobile. Guest Author: Alexa is the customer support specialist and author at TextMagic blog. Her interests include small business operations, marketing, and customer experience. Also, Alexa…

    Jeffbullas's Blog- 14 readers -
  • Smart speakers, the streamification of content and big changes ahead

    … By Mark Schaefer I’ve been in marketing more than 30 years and I think we’re facing the period of greatest change in my experience, probably the greatest period of change in the history of marketing. In this new episode of The Marketing Companion, Tom Webster and explore the bold ideas that will have a profound impact on marketers including…

    {grow}in Content- 13 readers -
  • 7 key components to a winning mobile marketing budget in 2017

    … Now that 2017 is here, it’s time to start planning your mobile strategy for the year. If you think mobile success is about landing pages and app install ads, I have some news for you: In 2017, your mobile marketing strategy will have to include a lot more than just an advertising plan for your app. No, it won’t inflate your mobile marketing…

    Marketing Landin Mobile- 16 readers -
  • Lenovo debuts Amazon Alexa-powered smart speaker at CES

    … Like Microsoft is doing with Cortana, Amazon is making Alexa available to third party developers and hardware makers to voice-enable their connected products. Amazon is also making Alexa’s several thousand “skills” (voice apps) equally available to developers. With the announcement of Cortana’s developer strategy a few weeks ago, we saw…

    Greg Sterling/ Marketing Land- 18 readers -
  • Entering Protopia and a world of continuous marketing disruption

    … By Mark Schaefer This is the time when we turn to the challenges of the new year and changes we’re likely to face. My prediction for 2017 is that this is the year of marketing protopia. I’m sure this is an unfamiliar concept, so let me explain why this will be the major theme of your professional life for years to come. Although it may seem…

    {grow}in Mobile- 19 readers -
  • 59 Eye Popping Marketing Statistics to End 2016 and Start 2017

    … mobile or die. Misc Marketing technology spend is now higher than advertising spend for companies. (Gartner, 2016) 64% of ad blocker users do so because they believe ads are annoying or intrusive. (HubSpot, 2016) 419 million people worldwide have installed an ad blocker on their smartphone. (PageFair, 2015) Mobile ad blocking has increased 90…

    Paveyain Social SEO- 18 readers -
  • The Future of Influencer Marketing: Top Predictions for 2017

    In the past, the SEO battle was focused on either black hat, or white hat tactics. Black hat SEO was considered extremely aggressive and didn’t typically play by the rules of search engines. White hat SEO tactics on the other hand were typically closely aligned with search engine guidelines. Today’s world of SEO looks much different (and it’s about time).

    Ashley Zeckman/ TopRank®- 29 readers -
  • Report: US advertisers spent $17.6 billion on digital ads in Q3

    … below shows internet ad revenue growth over the past decade. For the first half of 2016 the following were the US ad format spending breakouts: Search — 50 percent Display — 31 percent Video — 12 percent Other — 8 percent Mobile ad spending was responsible for 47 percent of all internet ad revenues in the first half, which was up from 30 percent…

    Greg Sterling/ Marketing Land- 11 readers -
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