Mobile Marketing

  • StepsAway launches in-store, WiFi-based marketing for retailers

    … Mobile marketing platform StepsAway builds mobile shopping portals for malls on top of guest WiFi access. Now the company is offering an in-store WiFi-based solution for individual retailers that can tap into CRM databases and deliver more personalized promotions to in-store shoppers. The company’s flagship, mall-based offering requires…

    Greg Sterling/ Marketing Land- 7 readers -
  • What’s in an Eggplant? The Time and Place for Emojis

    … If you’re an avid Facebook user, you noticed an update recently wherein the big FB added “Like,” “Love,” “Haha,” “Wow,” “Sad,” and “Angry” emojis to the comments section of posts, no longer restricting these colorful reactions to the posts themselves. In doing this, Facebook is catering to the masses who they say were craving more [...] Read More…

    Dex Media- 11 readers -
  • Your AMP inventory is worth more than you think

    … Marketing Land. Staff authors are listed here. About The Author Barb Palser is head of product for Relay Media, Inc., a San Francisco-based AMP conversion and mobile distribution platform. Her 20-year career in digital content spans traditional media companies, digital publishing technology, product strategy and audience development. Full bio on LinkedIn. …

    Marketing Landin Google- 12 readers -
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