Mobile Marketing

    • Local search: It’s all about mobile

      Optimizing for local search is important, but if you aren’t optimizing for mobile, you’re going to miss out on your most important source of local traffic. For years, Google has been improving the relevance of local search, from its “Pigeon Update” to Promoted Pins. And since there are more searches on mobile than desktop, it’s no wonder that Google has put a big emphasis on ...

      Search Engine Landin SEO- 17 readers -
    • Report: more than 13 million proximity sensors now deployed globally

      Proximity and beacon data platform Unacast has released its Q4 Proximity.Directory report. The document focuses on “smart cities” and how beacons and other location sensors are being deployed for a range of uses that include tourism, marketing, energy efficiency and urban planning. The previous quarterly report examined uses of beacons in airports.

      Greg Sterling/ Marketing Land- 17 readers -
    • How much should B2B companies invest in digital marketing?

      It is not hard to find information regarding digital marketing budgets. Many papers and articles discuss what percentage of your overall marketing budget should be devoted to digital and, as you might expect, opinions vary greatly. Most of the published data is oriented toward consumer-oriented businesses.

      Marketing Landin How To's- 22 readers -
  • Links to AMP content are showing up outside of search results

    The Accelerated Mobile Pages (AMP) standard was designed to bring the fast-loading, clean experience of native apps to the open web. With most large publishers now producing AMP versions of their content, distribution platforms and other referrers are starting to experiment with AMP as an alternative to standard outbound links and app web views.

    Search Engine Land- 13 readers -
  • Facebook, Google the global app-install leaders, but Twitter wins for retention

    AppsFlyer has issued its latest report analyzing the performance of app-install advertising platforms in terms of volume and retention. The data and rankings are global and based on data from the second half of 2016. To generate its rankings, the company looked at roughly 6 billion app installs across geographies: North America, Western Europe, Eastern Europe, Asia and Latin America.

    Greg Sterling/ Marketing Land- 15 readers -
  • Skyhook announces “next-gen geofencing” based on global WiFi database

    … visitation efforts typically capture nearby individuals, rather than just people in-store. Skyhook now can tell with “high confidence,” Bairstow explained, when a mobile users has crossed a venue or store threshold. “We’re not catching people nearby.” [Read the full article on MarTech Today.] About The Author Greg Sterling is a Contributing…

    Greg Sterling/ Marketing Land- 17 readers -
  • How to keep your app users from dumping you

    … Rejection stinks — especially after what you thought was a good first date. Yet in the world of marketing and apps, getting dumped is all too common. There has been a fundamental shift in the way users think, as well as the way they engage, thanks to mobile. Back when apps were first launched, people were enthralled by the excitement of what…

    Josh Todd/ Marketing Landin How To's- 10 readers -
  • Facebook Jobs makes having a Page that much more valuable for SMBs

    … a much bigger negative impact on Craig’s List, which makes its money primarily from employer fees for job postings. About The Author Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+. …

    Greg Sterling/ Marketing Landin Social Facebook- 13 readers -
  • Fascinating Facts about Marketing to Millennials for Vacation Rentals

    … Ignore the millennial generation at your company’s peril. Generally, this generation was born between 1981 and 1996; so their age ranges from around 20 to 36 years old. This market is almost 80 million people; almost 25% of the total population. They have an annual buying power of $200 billion – up to $1 trillion by some estimates. By 2020…

    Paveyain Social- 18 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … automation, and algorithmic writing, to name a few! You may find it strange that I don’t include “Big Data” in this list of 10 trends. I see AI as the interface, the translator that makes Big Data accessible and real for marketers. Big Data won’t be a “thing” very soon. It will simply be the fuel for AI. 2) Virtual reality While Artificial Intelligence…

    {grow}- 16 readers -
  • Now you can shop with Google Home — just like on Amazon Echo

    … Earlier today Google announced that you will now be able shop with Google Assistant on Google Home. This duplicates functionality already available on Amazon’s Alexa devices. Inventory is available from “participating Google Express retailers, including Costco, Whole Foods Market, Walgreens, PetSmart, Bed Bath & Beyond and more than 50…

    Greg Sterling/ Marketing Landin Google- 14 readers -
  • Cortana introduces “suggested reminders” based on email content

    In the battle of the virtual assistants, there are the beginnings of a feature war. Microsoft’s Cortana is introducing a new “suggested reminders” feature that mines email for deadlines, commitments or time-sensitive events and turns those into reminders automatically. According to the blog post: Cortana does all the work in the background making this helpful feature incredibly easy to use.

    Greg Sterling/ Marketing Land- 13 readers -
  • The Beginner’s Guide to Mobile Marketing

    … In Part 1 of my blog titled Why Companies Need To Start Thinking Of Micro-Moments, I reviewed the importance of why companies need to be present in moments that matter to users. In Part 2 of my blog, The Beginner’s Guide to Mobile Marketing, I will provide a step-by-step guide that your company can use for their mobile marketing strategy. Let’s…

    Rise to the Topin Mobile- 20 readers -
  • Does Your Website Pass the Mobile Test?

    … website to help make sure it is mobile friendly, but any option works when done correctly. TopRank Marketing tip: Analyze your audience to understand what the best option is for your site. Not all sites need to have a responsive design, considering a mobile only site can be tailored to your mobile audience easier in some cases. #2 – Test your site…

    TopRank®in SEO- 15 readers -
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