Mobile Marketing

  • Vital Ingredients for Optimizing Mobile App Landing Pages

    …, the landing pages can be a great marketing tool which will generate more traffic to your website or mobile app. The landing pages should be optimized not only for the desktop users but also for the Smartphone users, whose numbers have steadily increased over the years. You also need to remember that ‘First Impression is the Last Impression.’ So…

    The Next Scoop- 7 readers -
  • The most brand-safe app category is not what you’d expect

    … be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Andrew Dubatowka is focused on product marketing at AdColony, the world's leading mobile advertising platform. Throughout his career, Andrew Dubatowka has built a deep understanding of mobile marketing and has proven expertise in strategy…

    Marketing Land- 14 readers -
  • Never Miss an Appointment Again: Reducing No-Shows

    … For small businesses in the service industry, your ability to book appointments and fill your schedule is one of the biggest indicators for success. But the way we see it, booking appointments is only half the battle. Think about it this way: Do you make money when a customer books an appointment, or do you [...] Read More... The post Never Miss…

    Dex Media- 8 readers -
  • Templates For Every Text Message You Might Need for Your Business

    … the importance of mobile in today’s digital marketing landscape is paramount. Studies show that 63% of Smartphone users keep their gadgets handy 93% of the time they are awake Tweet This!. And 90% of the time, a person will read a text just within three minutes after receiving it Tweet This! Text Message Marketing Examples Choosing to leverage these…

    Marketing Technology Blog- 17 readers -
  • Do You Think 2017 Is The Year Of Mobile E-Commerce, Why?

    … If the last few years have shown us something, it is that the field of digital marketing and e-commerce is on an ever-growing growth and increase, both in reach and application. With the introduction of mobile smartphones and affordable internet for all, the field of e-commerce has had a significant boost. This is especially true in the case…

    The Next Scoopin EMail- 16 readers -
  • AppsFlyer makes its attribution data more transparent

    … Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked…

    Marketing Land- 23 readers -
  • How the iPhone spawned the evolution of mobile engagement

    … the year that we at Localytics (my employer) began tracking app engagement, finding that an astounding 26 percent of users abandoned an app after one use, shining a light on the challenges of marketing on mobile. The iPhone 5 in 2012, which broke sales records, was the year that the number of apps in the App Store really took off — a wake-up call…

    Josh Todd/ Marketing Landin How To's- 18 readers -
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