Mobile Marketing: App Promotion Ads

  • Keyword-driven ASO: a quick primer

    … stores (iTunes and Google Play) through app store optimization (ASO). This is mobile. There are no shortcuts. There is no passing go and collecting $200. You must earn your users’ attention the old-fashioned way: by making a great product and optimizing all of your channels, including ASO. Yes, Apple is releasing search ads in iTunes this fall…

    Marketing Landin Google- 5 readers -
  • Mobile marketing platform Tune opens up a Multiverse

    … From the website of Tune’s Multiverse Mobile marketing provider Tune is now offering a free tool so marketers can better understand their return-on-ad-spend (ROAS) across mobile web and app advertising. Known as Multiverse and offered in a public beta, it connects to a hundred of the largest ad networks in order to compare ad spend with ad…

    Marketing Land- 7 readers -
  • How to tailor your app display ads to targeted segments

    … The Author Craig Weinberg joined 3Q Digital, a Harte Hanks company, after serving as Mobile Practice Lead at Mindshare, where he led mobile marketing across Mindshare's North American client portfolio. (Some images used under license from…

    Marketing Land- 7 readers -
  • Consumers shape new world of search advertising

    … in natural, intuitive ways. And search is evolving rapidly as a result. Take consumers’ rapid adoption of digital assistants like Cortana, Google Now and Siri, for example, all of which are spoken-language driven. Spoken language connects people to what they’re searching for with an immediacy, convenience and intimacy that text-only search could…

    Marketing Land- 18 readers -
  • Apple iAd’s App Network Shutting Down

    … If you like information, you’ll be hard pressed to find a more unsatisfying source of it than Apple’s developer blog news updates. The company announced it is is shutting down the iAd App Network at the end of June in a four sentence post last Friday. New App Store apps can no longer join the network. Existing members can continue to promote…

    Ginny Marvin/ Marketing Land- 8 readers -
  • New Report From Fetch: TV Ads Boost App Installs

    … large numbers of viewers to get those games. This week, mobile ad agency Fetch is out with a new “TV Uplift Dual Screen Optimization” report that indicates you don’t need Kate Upton or the Super Bowl to move the needle on app engagement driven by TV ads. The apps also don’t need to be games. It found that TV ads have an immediate effect…

    Marketing Land- 12 readers -
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