Mobile Marketing: App Promotion Ads

  • How to rule the App Store in 2017: 5 trends to use to your advantage

    … of the competition in 2017. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Gilad Bechar is the Founder & CEO of Moburst, a global mobile marketing agency helping brands and startups grow their mobile business. Gilad serves as a mentor…

    Marketing Landin How To's- 19 readers -
  • Hold that SDK: Mobile app advertising help is on the way

    … Mobile app advertising has been an ongoing, complex challenge for the ad industry in almost every way. Most notably, mobile apps make it hard to scale a targeted media buy and measure accurately — basically, mobile apps don’t play nice with the adtech ecosystem. Why native mobile apps hold back advertisers and publishers Apps you install from…

    Marketing Landin Mobile- 17 readers -
  • Report: Apple Search Ads are driving installs with high retention rates

    … A few weeks into Apple debuting search ads in the App Store, mobile analytics firm AppsFlyer has released some early results. The App Store is the primary way consumers discover apps, according to comScore, and developers have jumped at the opportunity to improve visibility for their apps there. Spend roughly doubled in the initial weeks…

    Ginny Marvin/ Marketing Land- 21 readers -
  • Which came first, the mobile app or the audience?

    … on the traditional route to monetization. Currently, the majority of mobile applications that are turning profits are doing so because a brand or agency has recognized the audience as valuable. In my work around mobile, I am hearing from a lot of developers who would prefer to focus on creating a great app rather than on the details of how it makes…

    Rob Rasko/ Marketing Land- 16 readers -
  • The ins, outs and industry effects of Apple’s Limit Ad Tracking changes

    … Apple’s iOS 10 update was a huge shot across the bow in the mobile advertising world. Apple rolled out search ads in the iOS App Store to all US users, but another updated feature has put search ads in perspective as part of a bigger plan and has simultaneously sent ripples through the rest of the industry. What are we talking about? “Limit Ad…

    Marketing Landin Display- 20 readers -
  • Google is adding a second ad slot in Play Store search results

    … Google is making some adjustments to when and where app promotion ads display in the Play Store. First, there will be a second ad slot available on some non-branded, broad queries like “calorie counter app” or “finance app”. Two ads won’t always show on these types of queries, but Google is opening up more inventory for the first time since…

    Ginny Marvin/ Marketing Landin Google- 9 readers -
  • Keyword-driven ASO: a quick primer

    … stores (iTunes and Google Play) through app store optimization (ASO). This is mobile. There are no shortcuts. There is no passing go and collecting $200. You must earn your users’ attention the old-fashioned way: by making a great product and optimizing all of your channels, including ASO. Yes, Apple is releasing search ads in iTunes this fall…

    Marketing Landin Google- 12 readers -
  • Mobile marketing platform Tune opens up a Multiverse

    … From the website of Tune’s Multiverse Mobile marketing provider Tune is now offering a free tool so marketers can better understand their return-on-ad-spend (ROAS) across mobile web and app advertising. Known as Multiverse and offered in a public beta, it connects to a hundred of the largest ad networks in order to compare ad spend with ad…

    Marketing Land- 12 readers -
  • How to tailor your app display ads to targeted segments

    … Segmentation is picking up steam as one of the biggest digital marketing buzzwords of 2016, and it’s proven to be highly effective in smart brands’ creative strategies. In this post, we’ll take a look at some tenets — and good examples — of putting segmentation to work in your app ad creatives. First, we’ll dive into some of the distinguishing…

    Marketing Land- 10 readers -
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