Mobile Marketing: App Promotion Ads

  • AppsFlyer makes its attribution data more transparent

    … Transparency is arguably the biggest driver of change in ad tech these days. And attribution service AppsFlyer is offering another way to shine a light on what’s going on. The Tel Aviv-based firm has announced its Agency Transparency solution, which lets a brand more easily drill down into granular detail about its app install campaigns…

    Marketing Land- 27 readers -
  • Branch offers first deep-linking from ads on AMP pages to app content

    …, California-based company said this is the first time deep-linking has been offered from ads on AMP pages to apps. The original Journeys provided deep links from mobile web content directly into specific content inside an installed app. AMP Journeys delivers banner ads (which sit at the bottom of an AMP page) or interstitial ads (which reside between…

    Marketing Landin Content- 17 readers -
  • How to rule the App Store in 2017: 5 trends to use to your advantage

    …, the prompt will not appear again. If it appears and the user dismisses it three times, the developer will have to wait for another year before asking the user for their satisfaction level of the app. 3. Search Ads Apple Search Ads have proven to be a cost-effective user acquisition channel in initial experiments and tests. Apple’s unique combination…

    Marketing Landin How To's- 20 readers -
  • Hold that SDK: Mobile app advertising help is on the way

    … Mobile app advertising has been an ongoing, complex challenge for the ad industry in almost every way. Most notably, mobile apps make it hard to scale a targeted media buy and measure accurately — basically, mobile apps don’t play nice with the adtech ecosystem. Why native mobile apps hold back advertisers and publishers Apps you install from…

    Marketing Landin Mobile- 18 readers -
  • Report: Apple Search Ads are driving installs with high retention rates

    … A few weeks into Apple debuting search ads in the App Store, mobile analytics firm AppsFlyer has released some early results. The App Store is the primary way consumers discover apps, according to comScore, and developers have jumped at the opportunity to improve visibility for their apps there. Spend roughly doubled in the initial weeks…

    Ginny Marvin/ Marketing Land- 22 readers -
  • Which came first, the mobile app or the audience?

    … on the traditional route to monetization. Currently, the majority of mobile applications that are turning profits are doing so because a brand or agency has recognized the audience as valuable. In my work around mobile, I am hearing from a lot of developers who would prefer to focus on creating a great app rather than on the details of how it makes…

    Rob Rasko/ Marketing Land- 18 readers -
  • The ins, outs and industry effects of Apple’s Limit Ad Tracking changes

    … Apple’s iOS 10 update was a huge shot across the bow in the mobile advertising world. Apple rolled out search ads in the iOS App Store to all US users, but another updated feature has put search ads in perspective as part of a bigger plan and has simultaneously sent ripples through the rest of the industry. What are we talking about? “Limit Ad…

    Marketing Landin Display- 24 readers -
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