Mobile Marketing: App Promotion Ads

  • AppsFlyer makes its attribution data more transparent

    … Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked…

    Marketing Land- 25 readers -
  • Branch offers first deep-linking from ads on AMP pages to app content

    … Google’s AMP pages are known for their speed in loading from mobile search results. But, using a stripped-down version of HTML, AMP pages still lack much of the functionality that helps publishers make money. To help fill that gap, deep-linking provider Branch.io has released a version of its Journeys, called AMP Journeys. The Palo Alto…

    Marketing Landin Content- 17 readers -
  • How to rule the App Store in 2017: 5 trends to use to your advantage

    … of the competition in 2017. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Gilad Bechar is the Founder & CEO of Moburst, a global mobile marketing agency helping brands and startups grow their mobile business. Gilad serves as a mentor…

    Marketing Landin How To's- 19 readers -
  • Hold that SDK: Mobile app advertising help is on the way

    … Mobile app advertising has been an ongoing, complex challenge for the ad industry in almost every way. Most notably, mobile apps make it hard to scale a targeted media buy and measure accurately — basically, mobile apps don’t play nice with the adtech ecosystem. Why native mobile apps hold back advertisers and publishers Apps you install from…

    Marketing Landin Mobile- 18 readers -
  • Report: Apple Search Ads are driving installs with high retention rates

    … A few weeks into Apple debuting search ads in the App Store, mobile analytics firm AppsFlyer has released some early results. The App Store is the primary way consumers discover apps, according to comScore, and developers have jumped at the opportunity to improve visibility for their apps there. Spend roughly doubled in the initial weeks…

    Ginny Marvin/ Marketing Land- 22 readers -
  • Which came first, the mobile app or the audience?

    … on the traditional route to monetization. Currently, the majority of mobile applications that are turning profits are doing so because a brand or agency has recognized the audience as valuable. In my work around mobile, I am hearing from a lot of developers who would prefer to focus on creating a great app rather than on the details of how it makes…

    Rob Rasko/ Marketing Land- 16 readers -
  • The ins, outs and industry effects of Apple’s Limit Ad Tracking changes

    … Apple’s iOS 10 update was a huge shot across the bow in the mobile advertising world. Apple rolled out search ads in the iOS App Store to all US users, but another updated feature has put search ads in perspective as part of a bigger plan and has simultaneously sent ripples through the rest of the industry. What are we talking about? “Limit Ad…

    Marketing Landin Display- 23 readers -
  • Google is adding a second ad slot in Play Store search results

    … Google is making some adjustments to when and where app promotion ads display in the Play Store. First, there will be a second ad slot available on some non-branded, broad queries like “calorie counter app” or “finance app”. Two ads won’t always show on these types of queries, but Google is opening up more inventory for the first time since…

    Ginny Marvin/ Marketing Landin Google- 9 readers -
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