Mobile Marketing: App Promotion Ads

  • Hold that SDK: Mobile app advertising help is on the way

    … Mobile app advertising has been an ongoing, complex challenge for the ad industry in almost every way. Most notably, mobile apps make it hard to scale a targeted media buy and measure accurately — basically, mobile apps don’t play nice with the adtech ecosystem. Why native mobile apps hold back advertisers and publishers Apps you install from…

    Marketing Landin Mobile- 15 readers -
  • Report: Apple Search Ads are driving installs with high retention rates

    … A few weeks into Apple debuting search ads in the App Store, mobile analytics firm AppsFlyer has released some early results. The App Store is the primary way consumers discover apps, according to comScore, and developers have jumped at the opportunity to improve visibility for their apps there. Spend roughly doubled in the initial weeks…

    Ginny Marvin/ Marketing Land- 17 readers -
  • Which came first, the mobile app or the audience?

    … Budgets continue to shift from print to digital and from desktop to mobile. One of the hallmarks of this movement is that now more than ever, anyone with an audience or the ability to create one is a publisher, holding the keys to targeted potential buyers. Culturally, we’ve seen a shift from broad-stroke messages with a one-size-fits-all…

    Rob Rasko/ Marketing Land- 10 readers -
  • Google is adding a second ad slot in Play Store search results

    … Google is making some adjustments to when and where app promotion ads display in the Play Store. First, there will be a second ad slot available on some non-branded, broad queries like “calorie counter app” or “finance app”. Two ads won’t always show on these types of queries, but Google is opening up more inventory for the first time since…

    Ginny Marvin/ Marketing Landin Google- 8 readers -
  • Keyword-driven ASO: a quick primer

    … stores (iTunes and Google Play) through app store optimization (ASO). This is mobile. There are no shortcuts. There is no passing go and collecting $200. You must earn your users’ attention the old-fashioned way: by making a great product and optimizing all of your channels, including ASO. Yes, Apple is releasing search ads in iTunes this fall…

    Marketing Landin Google- 9 readers -
  • Mobile marketing platform Tune opens up a Multiverse

    … From the website of Tune’s Multiverse Mobile marketing provider Tune is now offering a free tool so marketers can better understand their return-on-ad-spend (ROAS) across mobile web and app advertising. Known as Multiverse and offered in a public beta, it connects to a hundred of the largest ad networks in order to compare ad spend with ad…

    Marketing Land- 8 readers -
  • How to tailor your app display ads to targeted segments

    … Segmentation is picking up steam as one of the biggest digital marketing buzzwords of 2016, and it’s proven to be highly effective in smart brands’ creative strategies. In this post, we’ll take a look at some tenets — and good examples — of putting segmentation to work in your app ad creatives. First, we’ll dive into some of the distinguishing…

    Marketing Land- 8 readers -
  • Consumers shape new world of search advertising

    … are their parents. Search gets smarter and more predictive When search engines initially came onto the scene, they did little more than awkwardly index the content of the internet. Then search evolved to encompass social media properties and contextual entities. Today alone, Bing indexed six billion facts and 28 billion entities, including 1.2 billion…

    Marketing Land- 20 readers -
  • Apple iAd’s App Network Shutting Down

    … If you like information, you’ll be hard pressed to find a more unsatisfying source of it than Apple’s developer blog news updates. The company announced it is is shutting down the iAd App Network at the end of June in a four sentence post last Friday. New App Store apps can no longer join the network. Existing members can continue to promote…

    Ginny Marvin/ Marketing Land- 10 readers -
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