Mobile Marketing Association

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing nearly fifty countries around the globe, include all members of the mobile marketing ecosystem.
Posts about Mobile Marketing Association
  • Stand Out by Blending In: Making Native Advertising Work on Mobile

    …. As promising as the results are, however, native ads are just one component of a successful mobile marketing campaign, and they do have some drawbacks. Consumers, for instance, can be confused by native ads. Nearly 90 percent of people could not distinguish native advertising from original content, according to Forbes. There is also…

    AllTwitterin Google- 20 readers -
  • Mobile Marketing: How mobile impacts customer awareness

    … not enough to just say “mobile is the future.” We need something more actionable. Marketers admitting as an industry that we don’t know everything is the first step. Do we know that mobile marketing is working? What the most refreshing to me about ClickZ was the day two keynote by Greg Stuart, CEO, Mobile Marketing Association, titled, “Finally, we…

    MarketingSherpa Blogin Mobile EMail How To's- 13 readers -
Get the top posts daily into your mailbox!