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… robust because of location-targeting technology, mobile data technology and app-provided data. Finally, there are newer, more interactive native advertising solutions, such as Snapchat’s sponsored filters, Facebook’s News Feed and value-exchange experiences. These units are opt-in, non-interruptive and immersive. The data shows that we can move…
… 2015 as identified by the Mobile Marketing Association — and what they mean as we head into 2016. EatStreet, an Online Food Ordering Platform for Smaller Cities and College Towns, Picks Up $15M (TechCrunch) While Amazon expands Prime Now restaurant ordering and delivery to more places, a startup has picked up funding to go head-to-head…
I’ve always felt that the aphorism about true wisdom being a byproduct of first admitting you don’t know everything to be accurate. When I attended the ClickZ Live conference in Chicago last October, I got the chance to be exposed to some great new content. However, I felt one of the stories still being told was something I’ve been hearing on repeat since 2011.
… The Mobile Marketing Association published its first Mobile Video Benchmark Study this week, aggregating 559 million ad impressions served in March 2013 by a number of different publishers such as BrightRoll, Hulu and Brightcove. The report shows some interesting performance metrics for skippable versus non-skippable video ads, which accounted…