Mobile Marketing Association

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing nearly fifty countries around the globe, include all members of the mobile marketing ecosystem.
Posts about Mobile Marketing Association
  • Stand Out by Blending In: Making Native Advertising Work on Mobile

    … on mobile is in-application and, as a result, eyeballs are in different locations on mobile compared to on desktop, according to eMarketer. However, native performance has the potential to be much higher on mobile because of its intimate and app-centric environment. Apps give brands a lightning-fast connection to consumers. Targeting data can be more…

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