Mobile Marketing Association

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing nearly fifty countries around the globe, include all members of the mobile marketing ecosystem.
Posts about Mobile Marketing Association
  • Stand Out by Blending In: Making Native Advertising Work on Mobile

    … robust because of location-targeting technology, mobile data technology and app-provided data. Finally, there are newer, more interactive native advertising solutions, such as Snapchat’s sponsored filters, Facebook’s News Feed and value-exchange experiences. These units are opt-in, non-interruptive and immersive. The data shows that we can move…

    AllTwitterin Google- 9 readers -
  • Mobile Marketing: How mobile impacts customer awareness

    I’ve always felt that the aphorism about true wisdom being a byproduct of first admitting you don’t know everything to be accurate. When I attended the ClickZ Live conference in Chicago last October, I got the chance to be exposed to some great new content. However, I felt one of the stories still being told was something I’ve been hearing on repeat since 2011.

    MarketingSherpa Blog- 12 readers -
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