Mobile Marketing Association

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing nearly fifty countries around the globe, include all members of the mobile marketing ecosystem.
Posts about Mobile Marketing Association
  • Stand Out by Blending In: Making Native Advertising Work on Mobile

    … in selecting ad formats that deliver on tangible goals. Native advertising stood out as a top performer because it is non-interruptive and opt-in. According to the Mobile Marketing Association, users spent 40 percent more time interacting with mobile native ads than with traditional ads on mobile, and average brand recall is twice as high with native ads…

    AllTwitterin Google- 20 readers -
  • Mobile Marketing: How mobile impacts customer awareness

    … know for sure mobile marketing works.” This keynote admitted a core problem marketers are facing directly in its title: How do we know mobile is working? Greg presented a very compelling case study in a partnership with AT&T that showed how the MMA was able to prove the effectiveness of mobile advertising and the potential it could bring…

    MarketingSherpa Blogin Mobile EMail How To's- 13 readers -
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