Mobile Marketing Column

  • What’s next (and now) for mobile attribution

    … a mobile device, multi-touch attribution already offers advertisers insights into the path that led a user to download an app, understanding which channels, media sources or campaigns a user engaged with before an install. Although the last-touch “rule” reigns supreme in app marketing, the data that paints a complete picture is nonetheless vital…

    Marketing Land- 20 readers -
  • Designing content for the mobile-first index

    … about just taking in the main points of the article quickly? This helps on-the-go mobile readers quickly digest your content and determine if they want to read more in depth. I commonly see this being done on news, financial and sports websites, where the most important information can be summarized in a few points. Here’s one from CNBC: [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. …

    Marketing Landin SEO Content- 15 readers -
  • 5 ways companies can improve their mobile user experience

    …. (now part of Dachis Group), VP of social media at online community provider, Mzinga, and as director of digital marketing at Fidelity Investments. Aaron is the co-author of Location Based Marketing for Dummies (Wiley) and writes a monthly mobile/location-based marketing column on Marketingland.com. He also recently launched the What 2 Know podcast (iTunes) which features industry leaders talking about innovation and best practices. …

    Aaron Strout/ Marketing Land- 16 readers -
  • The most brand-safe app category is not what you’d expect

    … be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Andrew Dubatowka is focused on product marketing at AdColony, the world's leading mobile advertising platform. Throughout his career, Andrew Dubatowka has built a deep understanding of mobile marketing and has proven expertise in strategy…

    Marketing Land- 19 readers -
  • New evidence highlights the conversion lift of mobile optimization

    … No one doubts that the future of marketing is mobile. We reached a significant tipping point late last year, when mobile internet usage exceeded desktop for the first time, and usage worldwide continues to soar. Today we’re spending about 70 percent of our media time and 79 percent of our social media time on mobile. At the same time, though…

    Ben Jacobson/ Marketing Land- 26 readers -
  • How the iPhone spawned the evolution of mobile engagement

    … managed to kill it in sales. In fact, within the first 74 days, Apple managed to sell 1 million units. It wasn’t until 2010, when the iPhone 4 was released, that mobile engagement really started to take off. This was also the year that the selfie was introduced to the world (thank goodness), thanks to the first front-facing camera. 2010 was also…

    Josh Todd/ Marketing Landin How To's- 19 readers -
  • Is AMP the answer to format fragmentation?

    … Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Barb Palser is head of product for Relay Media, Inc., a San Francisco-based AMP conversion and mobile distribution platform. Her 20-year career in digital content spans traditional media companies, digital publishing technology, product strategy and audience development. Full bio on LinkedIn. …

    Marketing Landin SEO Facebook- 19 readers -
  • Your AMP inventory is worth more than you think

    … in less than a second, compared to 19 seconds for the average mobile web page. Users are less likely to abandon the page and more likely to see the ads. There’s a plethora of studies correlating speed and engagement — here’s a recent one. AMPs are clean. Unlike Facebook Instant Articles, AMP doesn’t limit the number or placement of ads on a page…

    Marketing Landin Google- 12 readers -
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