Mobile Marketing Column

    • Location-based marketing: Where is it today, and where is it headed?

      Six years ago, when Wiley asked me to write a Dummies book on location-based marketing, I was equal parts thrilled and terrified. For one thing, I have several friends who are authors, and I know how much hard work goes into writing a book. For another, we were in the early days of location-based applications, and while new players were popping up every day, there really wasn ...

      Aaron Strout/ Marketing Land- 21 readers -
    • AMP’s long game

      In just one year, the Accelerated Mobile Pages project went from zero to 700,000 domains creating AMP content, with 600 million AMPs indexed by Google in October 2016. Ten months ago, AMP hadn’t launched in Google search; today, it’s almost impossible to perform a mobile search without getting AMP results. Publishers are reporting up to 15 percent of total mobile traffic going to AMP.

      Marketing Landin Google- 10 readers -
    • Should you hire a mobile marketing agency or keep it in-house?

      As my department at 3Q Digital grows, I get the chance to talk to a lot of people across a variety of verticals, responsibilities, levels and points of view (sellers, buyers and decision-makers). Invariably, the first questions across the table are the all-too-familiar “But do I really need an agency? Can’t I do it myself? Can’t I hire a few smart kids to do Google and Facebo ...

      Marketing Land- 8 readers -
  • Why the email list takes second place to the phone book

    … on marketing campaigns and tracking behavior offline and online. Google recognized this shift to mobile early on and pushed many companies toward mobile-friendly sites rather than face the risk of losing rankings on smartphones. Google could be doing the same for the phone number. Allo, its messaging app, requires a phone number to download…

    Marketing Landin EMail- 11 readers -
  • Which came first, the mobile app or the audience?

    … Budgets continue to shift from print to digital and from desktop to mobile. One of the hallmarks of this movement is that now more than ever, anyone with an audience or the ability to create one is a publisher, holding the keys to targeted potential buyers. Culturally, we’ve seen a shift from broad-stroke messages with a one-size-fits-all…

    Rob Rasko/ Marketing Land- 9 readers -
  • What you need to know about the state of mobile advertising

    … In my last column, “10 Mobile Statistics Marketers Will Love,” I called out the explosive growth of mobile usage. Of particular note is the fact that there will somewhere around two billion mobile users in the world this year. Considering the fact that a little over one-third of the world’s 7.3 billion inhabitants are either under the age…

    Aaron Strout/ Marketing Landin Mobile How To's- 12 readers -
  • Is mobile SEO obsolete?

    … in this last mobile marketing column, I’m wondering if mobile SEO as a term has outlived its usefulness. Don’t get me wrong — I was not lying when I wrote in May that you should keep doing mobile SEO, even though mobile search ads are everywhere. I also believe that the six components of mobile SEO are in some ways more relevant today than they have…

    Bryson Meunier/ Marketing Landin SEO- 12 readers -
  • Google’s AMP Viewer: the Tinder UX for content?

    … optimizing their AMPs, which may be more influential on engagement than anything Google does. One thing is evident: AMP isn’t just a format for fast mobile pages, but a framework for a new type of user experience. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here…

    Marketing Landin SEO Content- 13 readers -
  • Keyword-driven ASO: a quick primer

    … potentially be overshadowed by a competitor buying an ad. Either way, the only way to learn is to get in there and experiment. Good luck, and check back in October! Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Craig Weinberg joined 3Q Digital, a Harte Hanks company, after serving as Mobile Practice Lead at Mindshare, where he led mobile marketing across Mindshare's North American client portfolio. …

    Marketing Landin Google- 7 readers -
  • 7 tips to generate more leads on mobile devices

    … not work the next — so don’t be afraid to test new ideas, challenge “best practices” and continue to adapt and evolve alongside your mobile customers. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Abraham Nord is a Conversion Improvement…

    Marketing Land- 11 readers -
  • How to hold onto the fleeting app user

    … For mobile marketers, the stakes have never been higher. Apps are continuing to lose more and more users — but how is this happening? Well, we already know that 23 percent of users will try an app just once and then never use it again. So my question to marketers is: Can you afford to wait? Traditionally, companies have spent large sums…

    Josh Todd/ Marketing Land- 7 readers -
  • Five ways marketers can win in mobile-first micro-moments

    … in marketing that will shift engagement from selling to telling. Marketers get that mobile is important. But it’s still largely an additive strategy that’s part of an overall digital initiative. Mobile apps, responsive sites and mobile ads are all bringing brands to the smaller screen. But to mobile users, it’s all about the lifestyle…

    Marketing Land- 13 readers -
  • 10 mobile statistics marketers will love

    … At least once a year, I like to step back from the mobile industry to provide some context as to what is happening and, more importantly, why it’s happening. It’s also important to know what these statistics mean to marketers. As a marketer myself, I find that having additional context about the landscape can be helpful. To that end, let’s…

    Aaron Strout/ Marketing Landin Mobile- 21 readers -
  • Here’s how to position yourself to be a new mobile leader

    … ownership, battles have been fought between product and marketing within organizations to understand who owns which pieces of the mobile puzzle. To me, the most important of these tools are the push and in-app messages that I’ve written so much about. These are great examples of the organizational divide. Which team has their finger on the trigger for how…

    Josh Todd/ Marketing Landin How To's- 7 readers -
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