Mobile Marketing Column

  • The upcoming mobile app Monday: Be prepared

    …Christmas Day is one of the biggest mobile download days of the year, and columnist Bobby Lyons shares some app store optimization (ASO) tips to help your app get found. Please visit Marketing Land for the full article. …

    Marketing Land- 8 readers -
  • Organizing your company to win in mobile

    …Despite mobile's momentum, brands are still struggling to tackle it. Columnist Lou Orfanos discusses how you can structure your organization to increase confidence in your mobile strategy and drive mobile growth. Please visit Marketing Land for the full article. …

    Marketing Land- 10 readers -
  • What’s next (and now) for mobile attribution

    …. As a result, measuring ad revenue is a must for mobile marketers. By knowing exactly how much value a user generates over time from all revenue sources, marketers are able to pinpoint how much they can spend on user acquisition while maintaining profitability. Unfortunately, any discussion about mobile marketing ROI isn’t complete if it does…

    Marketing Land- 22 readers -
  • Designing content for the mobile-first index

    … about just taking in the main points of the article quickly? This helps on-the-go mobile readers quickly digest your content and determine if they want to read more in depth. I commonly see this being done on news, financial and sports websites, where the most important information can be summarized in a few points. Here’s one from CNBC: [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. …

    Marketing Landin SEO Content- 17 readers -
  • 5 ways companies can improve their mobile user experience

    …. (now part of Dachis Group), VP of social media at online community provider, Mzinga, and as director of digital marketing at Fidelity Investments. Aaron is the co-author of Location Based Marketing for Dummies (Wiley) and writes a monthly mobile/location-based marketing column on Marketingland.com. He also recently launched the What 2 Know podcast (iTunes) which features industry leaders talking about innovation and best practices. …

    Aaron Strout/ Marketing Land- 16 readers -
  • The most brand-safe app category is not what you’d expect

    … be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Andrew Dubatowka is focused on product marketing at AdColony, the world's leading mobile advertising platform. Throughout his career, Andrew Dubatowka has built a deep understanding of mobile marketing and has proven expertise in strategy…

    Marketing Land- 19 readers -
  • New evidence highlights the conversion lift of mobile optimization

    … No one doubts that the future of marketing is mobile. We reached a significant tipping point late last year, when mobile internet usage exceeded desktop for the first time, and usage worldwide continues to soar. Today we’re spending about 70 percent of our media time and 79 percent of our social media time on mobile. At the same time, though…

    Ben Jacobson/ Marketing Land- 28 readers -
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