Mobile Marketing Column

    • 10 common mistakes companies make with mobile

      As we continue to become a mobile-first world, the importance of companies getting their digital experience right with their key stakeholders becomes increasingly important. Unfortunately, while many senior marketers understand the need to have a mobile experience, many are still getting it wrong.

      Aaron Strout/ Marketing Land- 27 readers -
    • Your AMP inventory is worth more than you think

      There’s a good chance your AMP ad setup involved plugging in one or two programmatic exchanges, plus a paid link module at the bottom of the article, and calling it a day. Because hey, you’re busy. AMP comprises a fraction of your inventory. And you’re not sure what your options are. Sound familiar? This is a common approach — but you can do better.

      Marketing Landin Google- 12 readers -
    • Mobile is not the only channel to the customer, but it’s the most powerful one

      Mobile is a key part of the modern relationship between brands and consumers. While it is by no means the only channel for brands to reach their customers, I would argue it’s the most powerful one. Why? Because mobile is real-time. When done right, it’s bidirectional. And it gives you a 24/7 direct line to your customers as well, as the most information about what those customers really want.

      Josh Todd/ Marketing Land- 12 readers -
  • How to rule the App Store in 2017: 5 trends to use to your advantage

    … of the competition in 2017. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Gilad Bechar is the Founder & CEO of Moburst, a global mobile marketing agency helping brands and startups grow their mobile business. Gilad serves as a mentor…

    Marketing Landin How To's- 19 readers -
  • 3 ways your business can leverage third-party location data

    … fan bases, using imagery that matched their team logo. Knowing how well a team’s fans travel can go a long way in informing mobile targeting of merchandise, tickets and travel packages that should be featured. It also provides insights to teams and the NFL to allow them to give better information to sponsors, which always helps when it comes time…

    Aaron Strout/ Marketing Land- 21 readers -
  • How marketers should be thinking about voice search

    … to clearly identify a voice query from a typed one, although some voice queries are easy to identify when looking at mobile-specific queries. Overall, it’s clear that a class on “How to Speak to Voice Assistants” would go a long way. Although I’m sure all the voice assistants would love to be your friend, they are simply not there, and there’s…

    Marketing Landin How To's- 29 readers -
  • Why mobile marketers need to start measuring ROI right now

    … Photo by LendingMemo and used here via the Creative Commons license. When apps exploded into our lives almost a decade ago, and mobile marketing was in its infancy, the install was the KPI and marketers were measured by the scale of new users they delivered. However, now over 4 million apps are available, and retention rates are suffering…

    Marketing Land- 26 readers -
  • How to keep your app users from dumping you

    … Rejection stinks — especially after what you thought was a good first date. Yet in the world of marketing and apps, getting dumped is all too common. There has been a fundamental shift in the way users think, as well as the way they engage, thanks to mobile. Back when apps were first launched, people were enthralled by the excitement of what…

    Josh Todd/ Marketing Landin How To's- 15 readers -
  • How mobile marketers can prepare for when tragedy strikes

    … at the right mobile moment. But what will separate you from the pack is the speed and flexibility to fire up an in-app marketing campaign within minutes in response to any event. How quickly can you unschedule a campaign in your app? The ability to schedule campaigns with short notice is one side of the coin (and probably the more important one…

    Marketing Landin EMail How To's- 15 readers -
  • 5 tips for gaining a competitive advantage with your enterprise mobile app strategy

    … productivity, easing tasks, enabling information-sharing and building connections with customers and stakeholders behind the scenes like never before. Welcome to the world of enterprise mobile apps. Adobe (my employer) recently surveyed 1,500 enterprise decision-makers (registration required) across the globe in sales, marketing and human resources…

    Marketing Land- 16 readers -
  • Mobile marketing predictions for 2017 from 11 industry veterans

    … Yes, it’s time to look forward to 2017 and take a stab at predicting what important events and developments will impact mobile and location-based marketing. And while I have several thoughts of my own in terms of what will move the needle, I find it’s always helpful to get some outside perspective, particularly from smart people both inside…

    Aaron Strout/ Marketing Landin Mobile- 34 readers -
  • 7 key components to a winning mobile marketing budget in 2017

    … Now that 2017 is here, it’s time to start planning your mobile strategy for the year. If you think mobile success is about landing pages and app install ads, I have some news for you: In 2017, your mobile marketing strategy will have to include a lot more than just an advertising plan for your app. No, it won’t inflate your mobile marketing…

    Marketing Landin Mobile- 20 readers -
  • Individualization: Mobile marketing’s next step

    … Throughout my column this year, a few topics have come up again and again. Most notably, I’ve discussed the Mobile Engagement Crisis — the idea that marketers are failing to connect with users, despite spending a huge amount of resources on winning them over in the first place. Yes, they’re getting the initial download. But getting those users…

    Josh Todd/ Marketing Land- 21 readers -
  • SEO in 2017: Mobile optimization as a competitive advantage

    … In 2016, the inevitable happened, and mobile overtook desktop as the primary device used to access websites. This didn’t come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobile than on any other device category. In many industries, this may be conservative and, at the agency I head up…

    Marketing Landin SEO- 26 readers -
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