Mobile Marketing Column

  • 5 tips for gaining a competitive advantage with your enterprise mobile app strategy

    … productivity, easing tasks, enabling information-sharing and building connections with customers and stakeholders behind the scenes like never before. Welcome to the world of enterprise mobile apps. Adobe (my employer) recently surveyed 1,500 enterprise decision-makers (registration required) across the globe in sales, marketing and human resources…

    Marketing Land- 12 readers -
  • 7 key components to a winning mobile marketing budget in 2017

    … Now that 2017 is here, it’s time to start planning your mobile strategy for the year. If you think mobile success is about landing pages and app install ads, I have some news for you: In 2017, your mobile marketing strategy will have to include a lot more than just an advertising plan for your app. No, it won’t inflate your mobile marketing…

    Marketing Landin Mobile- 16 readers -
  • Individualization: Mobile marketing’s next step

    … Throughout my column this year, a few topics have come up again and again. Most notably, I’ve discussed the Mobile Engagement Crisis — the idea that marketers are failing to connect with users, despite spending a huge amount of resources on winning them over in the first place. Yes, they’re getting the initial download. But getting those users…

    Josh Todd/ Marketing Land- 16 readers -
  • Pokémon, mobile SEO and more: Our top mobile columns for 2016

    … wanted to learn more about what to expect for the future of location-based technologies. Meanwhile, our most popular mobile column offered best practices for push notifications — because even marketers who’ve nailed the location-based marketing game will struggle to reach consumers via push if they can’t break out of the noise and deliver value…

    Marketing Landin SEO- 18 readers -
  • Hold that SDK: Mobile app advertising help is on the way

    … Mobile app advertising has been an ongoing, complex challenge for the ad industry in almost every way. Most notably, mobile apps make it hard to scale a targeted media buy and measure accurately — basically, mobile apps don’t play nice with the adtech ecosystem. Why native mobile apps hold back advertisers and publishers Apps you install from…

    Marketing Landin Mobile- 15 readers -
  • AMP’s long game

    … and not necessarily Marketing Land. Staff authors are listed here. About The Author Barb Palser is head of product for Relay Media, Inc., a San Francisco-based AMP conversion and mobile distribution platform. Her 20-year career in digital content spans traditional media companies, digital publishing technology, product strategy and audience development. Full bio on LinkedIn. …

    Marketing Landin Google- 11 readers -
  • Location-based marketing: Where is it today, and where is it headed?

    … path to success for location-based marketing was around passive check-ins. We also saw a trend toward location-awareness and check-in functionality being a feature versus a service. So instead of people actively opening a mobile app and using Foursquare or Gowalla to check in, they would be more likely to add their location to a picture, update…

    Aaron Strout/ Marketing Land- 21 readers -
  • Why the email list takes second place to the phone book

    … on marketing campaigns and tracking behavior offline and online. Google recognized this shift to mobile early on and pushed many companies toward mobile-friendly sites rather than face the risk of losing rankings on smartphones. Google could be doing the same for the phone number. Allo, its messaging app, requires a phone number to download…

    Marketing Landin EMail- 11 readers -
  • Which came first, the mobile app or the audience?

    … Budgets continue to shift from print to digital and from desktop to mobile. One of the hallmarks of this movement is that now more than ever, anyone with an audience or the ability to create one is a publisher, holding the keys to targeted potential buyers. Culturally, we’ve seen a shift from broad-stroke messages with a one-size-fits-all…

    Rob Rasko/ Marketing Land- 10 readers -
  • What you need to know about the state of mobile advertising

    … In my last column, “10 Mobile Statistics Marketers Will Love,” I called out the explosive growth of mobile usage. Of particular note is the fact that there will somewhere around two billion mobile users in the world this year. Considering the fact that a little over one-third of the world’s 7.3 billion inhabitants are either under the age…

    Aaron Strout/ Marketing Landin Mobile How To's- 13 readers -
  • Is mobile SEO obsolete?

    … in this last mobile marketing column, I’m wondering if mobile SEO as a term has outlived its usefulness. Don’t get me wrong — I was not lying when I wrote in May that you should keep doing mobile SEO, even though mobile search ads are everywhere. I also believe that the six components of mobile SEO are in some ways more relevant today than they have…

    Bryson Meunier/ Marketing Landin SEO- 14 readers -
  • Google’s AMP Viewer: the Tinder UX for content?

    … optimizing their AMPs, which may be more influential on engagement than anything Google does. One thing is evident: AMP isn’t just a format for fast mobile pages, but a framework for a new type of user experience. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here…

    Marketing Landin SEO Content- 13 readers -
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