Mobile Marketing Column

    • What you need to know about the state of mobile advertising

      In my last column, “10 Mobile Statistics Marketers Will Love,” I called out the explosive growth of mobile usage. Of particular note is the fact that there will somewhere around two billion mobile users in the world this year. Considering the fact that a little over one-third of the world’s 7.3 billion inhabitants are either under the age of 14 (26 percent) or over the age o ...

      Aaron Strout/ Marketing Landin Mobile How To's- 12 readers -
    • Which came first, the mobile app or the audience?

      Budgets continue to shift from print to digital and from desktop to mobile. One of the hallmarks of this movement is that now more than ever, anyone with an audience or the ability to create one is a publisher, holding the keys to targeted potential buyers. Culturally, we’ve seen a shift from broad-stroke messages with a one-size-fits-all appeal to more segmented targeting a ...

      Rob Rasko/ Marketing Land- 7 readers -
  • Is mobile SEO obsolete?

    … in this last mobile marketing column, I’m wondering if mobile SEO as a term has outlived its usefulness. Don’t get me wrong — I was not lying when I wrote in May that you should keep doing mobile SEO, even though mobile search ads are everywhere. I also believe that the six components of mobile SEO are in some ways more relevant today than they have…

    Bryson Meunier/ Marketing Landin SEO- 10 readers -
  • Google’s AMP Viewer: the Tinder UX for content?

    … Users swipe through content from multiple publishers in Google’s Top Stories AMP viewer. By now most publishers should be aware of Google’s imminent plan to surface Accelerated Mobile Pages (AMPs) throughout mobile search results. AMP links will no longer be limited to the Top Stories area of mobile results; instead, Google will link…

    Marketing Landin SEO Content- 10 readers -
  • Keyword-driven ASO: a quick primer

    … stores (iTunes and Google Play) through app store optimization (ASO). This is mobile. There are no shortcuts. There is no passing go and collecting $200. You must earn your users’ attention the old-fashioned way: by making a great product and optimizing all of your channels, including ASO. Yes, Apple is releasing search ads in iTunes this fall…

    Marketing Landin Google- 6 readers -
  • 7 tips to generate more leads on mobile devices

    … not work the next — so don’t be afraid to test new ideas, challenge “best practices” and continue to adapt and evolve alongside your mobile customers. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Abraham Nord is a Conversion Improvement…

    Marketing Land- 9 readers -
  • How to hold onto the fleeting app user

    … For mobile marketers, the stakes have never been higher. Apps are continuing to lose more and more users — but how is this happening? Well, we already know that 23 percent of users will try an app just once and then never use it again. So my question to marketers is: Can you afford to wait? Traditionally, companies have spent large sums…

    Josh Todd/ Marketing Land- 6 readers -
  • Five ways marketers can win in mobile-first micro-moments

    … in marketing that will shift engagement from selling to telling. Marketers get that mobile is important. But it’s still largely an additive strategy that’s part of an overall digital initiative. Mobile apps, responsive sites and mobile ads are all bringing brands to the smaller screen. But to mobile users, it’s all about the lifestyle…

    Marketing Land- 12 readers -
  • 10 mobile statistics marketers will love

    At least once a year, I like to step back from the mobile industry to provide some context as to what is happening and, more importantly, why it’s happening. It’s also important to know what these statistics mean to marketers. As a marketer myself, I find that having additional context about the landscape can be helpful.

    Aaron Strout/ Marketing Land- 18 readers -
  • Here’s how to position yourself to be a new mobile leader

    … ownership, battles have been fought between product and marketing within organizations to understand who owns which pieces of the mobile puzzle. To me, the most important of these tools are the push and in-app messages that I’ve written so much about. These are great examples of the organizational divide. Which team has their finger on the trigger for how…

    Josh Todd/ Marketing Landin How To's- 6 readers -
  • ROI beyond likes and shares: 5 ways calls validate social ad spending

    … in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Andrew Osmak, CEO of call analytics provider Telmetrics, has more than two decades of experience building digital and mobile companies by developing market-first solutions that empower marketers. This, combined…

    Marketing Landin Social- 7 readers -
  • 5 damaging mobile engagement mistakes

    … includes widgets, push notifications, email and remarketing — not to mention the tight connection with the mobile web at the top of the funnel. Alarmingly, marketers haven’t been thinking as much as they should be about how to create valuable customer relationships out of these mobile engagement opportunities. Because of the focus on the wrong metrics…

    Josh Todd/ Marketing Land- 11 readers -
  • Mobile vs. desktop: Are you optimizing both experiences?

    … In March of 2015, the number of mobile-only users overtook desktop users, according to ComScore. This is a trend that will only become more pronounced over the next 10 years as both business and personal users shift away from being tethered to desks and instead choose to access the internet anytime from anywhere. Tech giant Intel (disclosure…

    Aaron Strout/ Marketing Land- 14 readers -
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