Mobile Marketing Column

    • How mobile marketers can prepare for when tragedy strikes

      Am I glad that 2016 is over. From David Bowie to Carrie Fisher and George Michael, the year was full of tragic news of the losses of our childhood and teen heroes. Tragedies such as celebrity deaths should by no means be considered branding opportunities, but there are times when brands’ plans are affected by the events and they need to pivot quickly.

      Marketing Landin EMail How To's- 15 readers -
  • 5 tips for gaining a competitive advantage with your enterprise mobile app strategy

    … productivity, easing tasks, enabling information-sharing and building connections with customers and stakeholders behind the scenes like never before. Welcome to the world of enterprise mobile apps. Adobe (my employer) recently surveyed 1,500 enterprise decision-makers (registration required) across the globe in sales, marketing and human resources…

    Marketing Land- 14 readers -
  • Mobile marketing predictions for 2017 from 11 industry veterans

    …, Innovation & Strategic Partnerships | Visa Shiv Singh, SVP of Innovation and Strategic Partnerships at Visa Mobile marketing is going to make way for even better mobile product experiences. You’ll know how valuable your product experience is by how little you’re able to get away with spending on marketing. Having to spend less on mobile marketing…

    Aaron Strout/ Marketing Landin Mobile- 30 readers -
  • 7 key components to a winning mobile marketing budget in 2017

    … with your app, or if you’re planning to expand to just a few new locales in 2017, this move must be part of your mobile marketing strategy. We don’t need to tell you how important localization is, as studies show that 75 percent of users prefer to buy products in their native language. Localization isn’t about simply uploading your app to international…

    Marketing Landin Mobile- 17 readers -
  • Individualization: Mobile marketing’s next step

    … Throughout my column this year, a few topics have come up again and again. Most notably, I’ve discussed the Mobile Engagement Crisis — the idea that marketers are failing to connect with users, despite spending a huge amount of resources on winning them over in the first place. Yes, they’re getting the initial download. But getting those users…

    Josh Todd/ Marketing Land- 17 readers -
  • SEO in 2017: Mobile optimization as a competitive advantage

    … In 2016, the inevitable happened, and mobile overtook desktop as the primary device used to access websites. This didn’t come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobile than on any other device category. In many industries, this may be conservative and, at the agency I head up…

    Marketing Landin SEO- 23 readers -
  • Pokémon, mobile SEO and more: Our top mobile columns for 2016

    … We’ve already known for quite some time that mobile is the future of marketing, but 2016 drove that point home even further, with mobile making up nearly half of all online ad revenues in the first half of the year, according to the Interactive Advertising Bureau. And as more people continue to eschew desktops in favor of their smartphones…

    Marketing Landin SEO- 19 readers -
  • Hold that SDK: Mobile app advertising help is on the way

    … Mobile app advertising has been an ongoing, complex challenge for the ad industry in almost every way. Most notably, mobile apps make it hard to scale a targeted media buy and measure accurately — basically, mobile apps don’t play nice with the adtech ecosystem. Why native mobile apps hold back advertisers and publishers Apps you install from…

    Marketing Landin Mobile- 16 readers -
  • AMP’s long game

    … and not necessarily Marketing Land. Staff authors are listed here. About The Author Barb Palser is head of product for Relay Media, Inc., a San Francisco-based AMP conversion and mobile distribution platform. Her 20-year career in digital content spans traditional media companies, digital publishing technology, product strategy and audience development. Full bio on LinkedIn. …

    Marketing Landin Google- 12 readers -
  • Location-based marketing: Where is it today, and where is it headed?

    … Six years ago, when Wiley asked me to write a Dummies book on location-based marketing, I was equal parts thrilled and terrified. For one thing, I have several friends who are authors, and I know how much hard work goes into writing a book. For another, we were in the early days of location-based applications, and while new players were popping…

    Aaron Strout/ Marketing Land- 23 readers -
  • Why the email list takes second place to the phone book

    … on marketing campaigns and tracking behavior offline and online. Google recognized this shift to mobile early on and pushed many companies toward mobile-friendly sites rather than face the risk of losing rankings on smartphones. Google could be doing the same for the phone number. Allo, its messaging app, requires a phone number to download…

    Marketing Landin EMail- 12 readers -
  • Which came first, the mobile app or the audience?

    … on the traditional route to monetization. Currently, the majority of mobile applications that are turning profits are doing so because a brand or agency has recognized the audience as valuable. In my work around mobile, I am hearing from a lot of developers who would prefer to focus on creating a great app rather than on the details of how it makes…

    Rob Rasko/ Marketing Land- 11 readers -
  • What you need to know about the state of mobile advertising

    … history (I co-authored the book, “Location-Based Marketing for Dummies“) and also asked a few of my mobile expert friends to get their take. To that end, I have grouped the “future” predictions into two buckets: the first, the technology and data that powers mobile advertising, and the second, the shape and form. It’s worth noting that I tackled…

    Aaron Strout/ Marketing Landin Mobile How To's- 14 readers -
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