Mobile Marketing Column

  • Organizing your company to win in mobile

    …Despite mobile's momentum, brands are still struggling to tackle it. Columnist Lou Orfanos discusses how you can structure your organization to increase confidence in your mobile strategy and drive mobile growth. Please visit Marketing Land for the full article. …

    Marketing Land- 10 readers -
  • What’s next (and now) for mobile attribution

    … a mobile device, multi-touch attribution already offers advertisers insights into the path that led a user to download an app, understanding which channels, media sources or campaigns a user engaged with before an install. Although the last-touch “rule” reigns supreme in app marketing, the data that paints a complete picture is nonetheless vital…

    Marketing Land- 22 readers -
  • 5 ways companies can improve their mobile user experience

    …. (now part of Dachis Group), VP of social media at online community provider, Mzinga, and as director of digital marketing at Fidelity Investments. Aaron is the co-author of Location Based Marketing for Dummies (Wiley) and writes a monthly mobile/location-based marketing column on He also recently launched the What 2 Know podcast (iTunes) which features industry leaders talking about innovation and best practices. …

    Aaron Strout/ Marketing Land- 16 readers -
  • The most brand-safe app category is not what you’d expect

    … be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Andrew Dubatowka is focused on product marketing at AdColony, the world's leading mobile advertising platform. Throughout his career, Andrew Dubatowka has built a deep understanding of mobile marketing and has proven expertise in strategy…

    Marketing Land- 19 readers -
  • New evidence highlights the conversion lift of mobile optimization

    … No one doubts that the future of marketing is mobile. We reached a significant tipping point late last year, when mobile internet usage exceeded desktop for the first time, and usage worldwide continues to soar. Today we’re spending about 70 percent of our media time and 79 percent of our social media time on mobile. At the same time, though…

    Ben Jacobson/ Marketing Land- 28 readers -
  • How the iPhone spawned the evolution of mobile engagement

    … managed to kill it in sales. In fact, within the first 74 days, Apple managed to sell 1 million units. It wasn’t until 2010, when the iPhone 4 was released, that mobile engagement really started to take off. This was also the year that the selfie was introduced to the world (thank goodness), thanks to the first front-facing camera. 2010 was also…

    Josh Todd/ Marketing Landin How To's- 19 readers -
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