Mobile Marketing Strategy

  • 3 New Initiatives to Enhance Your Mobile Marketing Campaign

    … is crucial to the success of any marketing campaign — mobile or not. However when you’re buying something through an e-commerce site on your smartphone, it can be especially frustrating if the company has not optimized their site for the devices you're using. The checkout process for a lot of companies can be almost 10-steps long and require zooming…

    ROI Factor Blogin Mobile- 15 readers -
  • Mobile Marketing: Drive Your Sales With These 5 Strategies

    …. Mobile Inbox – Over half of all emails are read (and deleted) on a mobile device. Ensuring your emails are responsive to mobile devices is a must. Mobile-First – Adopt a mobile first strategy. Almost half of all people are unlikely to return to your site if it didn’t work on a mobile device. They’ve provided great supporting data and advice to help you implement these mobile marketing strategies: © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Mobile- 19 readers -
  • The CMO’s Guide to 2015 Mobile Trends and ROI

    … even more powerful when 48 percent of consumers use search as their most common form for mobile research. Paid search has long been a field focused on maximizing the value of keywords. The evolution of search behavior towards cross-device leads means marketing plans involving mobile are now essential. It can be challenging to take advantage…

    ZOG Digital Blogin Paid Search Mobile- 18 readers -
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