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Mobile phones, especially smartphones, are incredibly common today. In the population of almost 8 billion people worldwide, about 70% to 80% of them are mobile phone and smartphone users. According to many surveys and studies, these users never leave their phones out of their sights or farther than 100 meters away.
Over time, the entire user space has become overwhelmingly dominated by mobile. From 1995 to 2014, individuals with mobile phones in the global population have increased from 1% to 73%. In just under ten years, mobile phone users have grown from 80MM to a tremendous 5.2B. Not only is the amount of mobile users increasing, but there is significant engagement growth on these devices as well.
…. Mobile Inbox – Over half of all emails are read (and deleted) on a mobile device. Ensuring your emails are responsive to mobile devices is a must. Mobile-First – Adopt a mobile first strategy. Almost half of all people are unlikely to return to your site if it didn’t work on a mobile device. They’ve provided great supporting data and advice to help you implement these mobile marketing strategies: © 2014 DK New Media. …
… even more powerful when 48 percent of consumers use search as their most common form for mobile research. Paid search has long been a field focused on maximizing the value of keywords. The evolution of search behavior towards cross-device leads means marketing plans involving mobile are now essential. It can be challenging to take advantage…
Mobile, mobile, mobile… are you tired of it yet? I think we’re working on mobile strategies with half of our clients right now – from optimizing mobile email templates, to integrating responsive themes, to building mobile applications. In reality, I believe businesses are honestly looking at their web presence backwards since much of the interaction with brands now starts with ...