Mobile Marketing Strategy

  • 3 New Initiatives to Enhance Your Mobile Marketing Campaign

    … marketing initiatives have been introduced and can make exponential differences to your brand's ROI if they act as a critical component to your mobile strategy. From location-based marketing to engaging content and one-click purchase options, these innovative approaches will undoubtedly help to round out the effectiveness of your mobile marketing…

    ROI Factor Blogin Mobile- 14 readers -
  • Mobile Marketing: Drive Your Sales With These 5 Strategies

    … on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized, and viewport optimized information that promotes goods, services and ideas. Mobile marketing technologies include text messaging (SMS), mobile browsing, mobile email, mobile payments, mobile advertising, mobile commerce…

    Douglas Karr/ Marketing Technology Blogin Mobile- 18 readers -
  • The CMO’s Guide to 2015 Mobile Trends and ROI

    …, and lately many major platforms are incorporating new ways to consume media and keep mobile users engaged. That includes different news feed tweaks, a focus on in-app purchases, and shifts in content trends and mediums for both organic and paid. By the end of 2014, mobile video accounted for 55 percent of data usage according to Cisco’s 2015 Mobile…

    ZOG Digital Blogin Paid Search Mobile- 17 readers -
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