Mobile Marketing Strategy

  • 3 New Initiatives to Enhance Your Mobile Marketing Campaign

    … is crucial to the success of any marketing campaign — mobile or not. However when you’re buying something through an e-commerce site on your smartphone, it can be especially frustrating if the company has not optimized their site for the devices you're using. The checkout process for a lot of companies can be almost 10-steps long and require zooming…

    ROI Factor Blogin Mobile- 13 readers -
  • Mobile Marketing: Drive Your Sales With These 5 Strategies

    …. Mobile Inbox – Over half of all emails are read (and deleted) on a mobile device. Ensuring your emails are responsive to mobile devices is a must. Mobile-First – Adopt a mobile first strategy. Almost half of all people are unlikely to return to your site if it didn’t work on a mobile device. They’ve provided great supporting data and advice to help you implement these mobile marketing strategies: © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Mobile- 17 readers -
  • The CMO’s Guide to 2015 Mobile Trends and ROI

    … Drives Trends According to Nielson, there has been a 63 percent rise in monthly time engaged with apps per person to 37 hours and 28 minutes. That’s nothing to scoff at, especially when there are 3.65 billion unique global mobile phone users — 200 million in the US. The apps where brands get the most recognition are social media. According to Pew…

    ZOG Digital Blogin Paid Search Mobile- 15 readers -
  • 4 Key Takeaways to a Smart Mobile Marketing Strategy

    Mobile, mobile, mobile… are you tired of it yet? I think we’re working on mobile strategies with half of our clients right now – from optimizing mobile email templates, to integrating responsive themes, to building mobile applications. In reality, I believe businesses are honestly looking at their web presence backwards since much of the interaction with brands now starts with ...

    Douglas Karr/ Marketing Technology Blog- 13 readers -
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