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Marketers can no longer afford to ignore the opportunities that mobile offers. Having a mobile marketing campaign is now essential. By the end of 2017, brands will have spent close to $40 billion on mobile marketing. By 2020, they will spend over $65 billion. While mobile marketing is a major frontier for enabling brands to reach new customers, tackling it can be overwhelming.
… strategies focused on mobile phones are actually much more effective than other tactics. The reason why, of course, is that you can easily reach anyone at any time, anywhere. Coupons, on the other hand, are a marketing strategy that have been around for a while. Marketers usually print coupons on pamphlets and colored papers to attract people…