Mobile Messaging

Short Message Service (SMS) is a text messaging service component of phone, Web, or mobile communication systems. It uses standardized communications protocols to allow fixed line or mobile phone devices to exchange short text messages.SMS was the most widely used data application, with an estimated 3.5 billion active users, or about 80% of all mobile phone subscribers at the end of 2010. The term "SMS" is used for both the user activity and all types of short text messaging in many parts of the world. SMS is also employed in direct marketing, known as SMS marketing.SMS as used on modern handsets originated from radio telegraphy in radio memo pagers using standardized phone protocols.
Posts about Mobile Messaging
  • How Boring Industries Become Sexy

    There's no such thing as a boring business or industry. Sure, the luxury car industry trumps the insurance industry, but that doesn't mean their isn't hope. When you say, "content marketing doesn't work for us because we're trapped in a boring industry", you're really saying "I'm incapable of thinking outside the box, therefor I give up." You and I both know you're better than that.

    Carly Stec/ The IMPACT Blog- 6 readers -
  • A Three-Step Guide to Mobile Messaging

    … not wish to opt in via mobile, HJ would also provide an email or direct mail signup. To ensure branding consistency throughout the elements of the campaign, HJ uses the same, though adapted, creative assets for the direct mail pieces, emails, and social media profile images. Using a platform like Rich Media Messaging (RMM), which allows brands…

    MarketingProfsin Social- 7 readers -
  • How To Do Location-Based Push Marketing Without Going Too Far

    …, when you cross assumed privacy boundaries — your customers may disable location sharing... or delete the app altogether. With the continuous evolution of location technology, three key concepts are emerging: presence, history and proximity. Brands can now deliver the perfectly targeted message in the most relevant time and place, and achieve…

    Brent Hieggelke/ Marketing Land- 21 readers -
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