Mobile Messaging

Short Message Service (SMS) is a text messaging service component of phone, Web, or mobile communication systems. It uses standardized communications protocols to allow fixed line or mobile phone devices to exchange short text messages.SMS was the most widely used data application, with an estimated 3.5 billion active users, or about 80% of all mobile phone subscribers at the end of 2010. The term "SMS" is used for both the user activity and all types of short text messaging in many parts of the world. SMS is also employed in direct marketing, known as SMS marketing.SMS as used on modern handsets originated from radio telegraphy in radio memo pagers using standardized phone protocols.
Posts about Mobile Messaging
  • How Boring Industries Become Sexy

    … Mobile hired several Grape Story stars to create Vine videos that embody Virgin Mobile messaging. While these Vine A-listers aren’t big names in the prepaid cell phone industry, they are followed closely by Virgin Mobile’s demographic. They are trusted by their fan base and as a result, their behaviors have the power to shape purchasing decisions…

    Carly Stec/ The IMPACT Blogin Social Facebook How To's- 6 readers -
  • A Three-Step Guide to Mobile Messaging

    … What do consumers want? Mobile content! When do they want it? Now! Consumers have made a dramatic shift toward mobile, and it's time for marketers to start making plans for mobile campaigns as well as permanently adding mobile to their marketing toolkits. Marketers should focus particular attention on mobile messaging, because sending…

    MarketingProfsin Social- 4 readers -
  • How To Do Location-Based Push Marketing Without Going Too Far

    … levels of engagement other channels would drool over. Beacons: Microlocation Brings New Possibilities With beacon deployments, your brand can detect their customers' location within a matter of inches. This allows you to understand who's attending an event, or precisely where someone is within a store. And, according to research we've conducted, many…

    Brent Hieggelke/ Marketing Land- 16 readers -
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