Mobile Messaging

Short Message Service (SMS) is a text messaging service component of phone, Web, or mobile communication systems. It uses standardized communications protocols to allow fixed line or mobile phone devices to exchange short text messages.SMS was the most widely used data application, with an estimated 3.5 billion active users, or about 80% of all mobile phone subscribers at the end of 2010. The term "SMS" is used for both the user activity and all types of short text messaging in many parts of the world. SMS is also employed in direct marketing, known as SMS marketing.SMS as used on modern handsets originated from radio telegraphy in radio memo pagers using standardized phone protocols.
Posts about Mobile Messaging
  • Mobile Marketing at a Glance, the Best Learnings from Gaming Operators

    … that acquisition is important, but marketing budgets are better spent on retention campaigns on mobile. They give more bang for your buck. Our Mobile iGaming Insights report outlines some of the key tactics for boosting retention on mobile. Download Your Copy Here Gaming companies focus on specific mobile acquisition models, powerful customer journeys…

    Marketing Technology Blogin Mobile- 25 readers -