Mobile Messaging

Short Message Service (SMS) is a text messaging service component of phone, Web, or mobile communication systems. It uses standardized communications protocols to allow fixed line or mobile phone devices to exchange short text messages.SMS was the most widely used data application, with an estimated 3.5 billion active users, or about 80% of all mobile phone subscribers at the end of 2010. The term "SMS" is used for both the user activity and all types of short text messaging in many parts of the world. SMS is also employed in direct marketing, known as SMS marketing.SMS as used on modern handsets originated from radio telegraphy in radio memo pagers using standardized phone protocols.
Posts about Mobile Messaging
  • How Boring Industries Become Sexy

    …. They're delighting their audience Industry: Electronic Payments Brand: PayPal Technology is pioneering a new standard for customer relationships. Rather than stand by and watch other businesses adapt, it’s important that your business has a plan for using new technology as a vehicle to drive engagement and strengthen relationships…

    Carly Stec/ The IMPACT Blogin Social Facebook How To's- 6 readers -
  • A Three-Step Guide to Mobile Messaging

    … What do consumers want? Mobile content! When do they want it? Now! Consumers have made a dramatic shift toward mobile, and it's time for marketers to start making plans for mobile campaigns as well as permanently adding mobile to their marketing toolkits. Marketers should focus particular attention on mobile messaging, because sending…

    MarketingProfsin Social- 4 readers -
  • How To Do Location-Based Push Marketing Without Going Too Far

    … as a result. Enabled by apps, mobile marketing leaders are using location-based audience segmentation to craft smarter messages to engage their mobile customers and win a greater share of smartphone and tablet screen time. However, brands must tread carefully. When you collect location data but fail to provide a relevant, valuable experience — and worse…

    Brent Hieggelke/ Marketing Land- 17 readers -
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