Mobile Messaging

Short Message Service (SMS) is a text messaging service component of phone, Web, or mobile communication systems. It uses standardized communications protocols to allow fixed line or mobile phone devices to exchange short text messages.SMS was the most widely used data application, with an estimated 3.5 billion active users, or about 80% of all mobile phone subscribers at the end of 2010. The term "SMS" is used for both the user activity and all types of short text messaging in many parts of the world. SMS is also employed in direct marketing, known as SMS marketing.SMS as used on modern handsets originated from radio telegraphy in radio memo pagers using standardized phone protocols.
Posts about Mobile Messaging
  • How Boring Industries Become Sexy

    … Mobile hired several Grape Story stars to create Vine videos that embody Virgin Mobile messaging. While these Vine A-listers aren’t big names in the prepaid cell phone industry, they are followed closely by Virgin Mobile’s demographic. They are trusted by their fan base and as a result, their behaviors have the power to shape purchasing decisions…

    Carly Stec/ The IMPACT Blogin Social Facebook How To's- 6 readers -
  • A Three-Step Guide to Mobile Messaging

    … not wish to opt in via mobile, HJ would also provide an email or direct mail signup. To ensure branding consistency throughout the elements of the campaign, HJ uses the same, though adapted, creative assets for the direct mail pieces, emails, and social media profile images. Using a platform like Rich Media Messaging (RMM), which allows brands…

    MarketingProfsin Social- 7 readers -
  • How To Do Location-Based Push Marketing Without Going Too Far

    … as a result. Enabled by apps, mobile marketing leaders are using location-based audience segmentation to craft smarter messages to engage their mobile customers and win a greater share of smartphone and tablet screen time. However, brands must tread carefully. When you collect location data but fail to provide a relevant, valuable experience — and worse…

    Brent Hieggelke/ Marketing Land- 21 readers -