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… the learnings from mobile marketers who are killing it in their fields. The gaming sector, now a maturing mobile market is recording incredible success. Thanks to advances in coverage and improvements in mobile connectivity, data analysis, UX and mobile marketing, global gaming revenue hit $91 billion at the end of 2016. Gaming operators know…
There's no such thing as a boring business or industry. Sure, the luxury car industry trumps the insurance industry, but that doesn't mean their isn't hope. When you say, "content marketing doesn't work for us because we're trapped in a boring industry", you're really saying "I'm incapable of thinking outside the box, therefor I give up." You and I both know you're better than that.
… not wish to opt in via mobile, HJ would also provide an email or direct mail signup. To ensure branding consistency throughout the elements of the campaign, HJ uses the same, though adapted, creative assets for the direct mail pieces, emails, and social media profile images. Using a platform like Rich Media Messaging (RMM), which allows brands…
…, when you cross assumed privacy boundaries — your customers may disable location sharing... or delete the app altogether. With the continuous evolution of location technology, three key concepts are emerging: presence, history and proximity. Brands can now deliver the perfectly targeted message in the most relevant time and place, and achieve…