Mobile Messaging

Short Message Service (SMS) is a text messaging service component of phone, Web, or mobile communication systems. It uses standardized communications protocols to allow fixed line or mobile phone devices to exchange short text messages.SMS was the most widely used data application, with an estimated 3.5 billion active users, or about 80% of all mobile phone subscribers at the end of 2010. The term "SMS" is used for both the user activity and all types of short text messaging in many parts of the world. SMS is also employed in direct marketing, known as SMS marketing.SMS as used on modern handsets originated from radio telegraphy in radio memo pagers using standardized phone protocols.
Posts about Mobile Messaging
  • How Boring Industries Become Sexy

    … for prospects to feel like this is something they can stand behind. Aside from being human, they’re also making an effort to commit to transparency. The type of transparency that they feel their customers deserve. They're leveraging relationships Industry: Wireless Communication Brand: Virgin Mobile Co-marketing campaigns aim to deliver greater results…

    Carly Stec/ The IMPACT Blogin Social Facebook How To's- 5 readers -
  • A Three-Step Guide to Mobile Messaging

    … What do consumers want? Mobile content! When do they want it? Now! Consumers have made a dramatic shift toward mobile, and it's time for marketers to start making plans for mobile campaigns as well as permanently adding mobile to their marketing toolkits. Marketers should focus particular attention on mobile messaging, because sending…

    MarketingProfsin Social- 3 readers -
  • How To Do Location-Based Push Marketing Without Going Too Far

    … Location-based marketing has been described as "the intersection of people, places, and media." This evolving new capability centers around the idea of understanding your customers' context — such as their current location, their location history and their current or historical beacon proximity — to deliver more relevant, timely content…

    Brent Hieggelke/ Marketing Land- 15 readers -
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