Mobile Messaging

Short Message Service (SMS) is a text messaging service component of phone, Web, or mobile communication systems. It uses standardized communications protocols to allow fixed line or mobile phone devices to exchange short text messages.SMS was the most widely used data application, with an estimated 3.5 billion active users, or about 80% of all mobile phone subscribers at the end of 2010. The term "SMS" is used for both the user activity and all types of short text messaging in many parts of the world. SMS is also employed in direct marketing, known as SMS marketing.SMS as used on modern handsets originated from radio telegraphy in radio memo pagers using standardized phone protocols.
Posts about Mobile Messaging
    • Mobile Marketing at a Glance, the Best Learnings from Gaming Operators

      A decade in and smartphones have well and truly taken over. Data shows that by 2018, there will be 2.53 billion smartphone users around the world. The average user has 27 apps on their device. How do businesses cut through the noise when there is so much competition? The answer lies in a data-led approach to app marketing and understanding the learnings from mobile marketers ...

      Marketing Technology Blogin Mobile- 18 readers -
  • How Boring Industries Become Sexy

    … Mobile hired several Grape Story stars to create Vine videos that embody Virgin Mobile messaging. While these Vine A-listers aren’t big names in the prepaid cell phone industry, they are followed closely by Virgin Mobile’s demographic. They are trusted by their fan base and as a result, their behaviors have the power to shape purchasing decisions…

    Carly Stec/ The IMPACT Blogin Social Facebook How To's- 6 readers -
  • A Three-Step Guide to Mobile Messaging

    … not wish to opt in via mobile, HJ would also provide an email or direct mail signup. To ensure branding consistency throughout the elements of the campaign, HJ uses the same, though adapted, creative assets for the direct mail pieces, emails, and social media profile images. Using a platform like Rich Media Messaging (RMM), which allows brands…

    MarketingProfsin Social- 7 readers -
  • How To Do Location-Based Push Marketing Without Going Too Far

    … levels of engagement other channels would drool over. Beacons: Microlocation Brings New Possibilities With beacon deployments, your brand can detect their customers' location within a matter of inches. This allows you to understand who's attending an event, or precisely where someone is within a store. And, according to research we've conducted, many…

    Brent Hieggelke/ Marketing Land- 19 readers -