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A lot has changed in the last 5 years. The majority of websites now get the majority of email subscribers through popups. Here are 7 ways your popup software isn’t up to scratch: 1. 95% of popups are not mobile responsive This is something we have mentioned a lot! But I need to emphasize it to you, because, still, in 2016, 95%+ of popups I see, don’t display correctly on smaller screens.