Mobile Ppc

  • Should You Choose Bid Modifiers Or Exclusive Campaigns For Your Mobile PPC?

    … over time – on the contrary, shifting to reflect the mobile-centric world has sparked even greater curiosity on the topic. To name just a small sliver of mobile-focused updates in the last several months alone, we’ve seen the introduction of device-specific bid adjustments in search, Promoted Places for Google Maps inspired by mobile search…

    PPC Heroin Social Paid Search- 18 readers -
  • 5 PPC Marketing Blunders and Techniques to Solve Them

    … Written by Jack Dawson Every click counts in the world of PPC marketing and when you are running an online marketing company then stakes are really high. Getting your clients the clicks they need is essential for the success of your business. If you can’t help your clients get the desired number of customers within a specific timeframe then you…

    ppc.orgin Paid Search- 14 readers -
  • How To Setup The Newest AdWords Extension – Message Extensions

    November 14, 2016 AdWords has added a new, mobile-only extension called click-to-message that allows customers to communicate to you via text. This message extension allows your customer another way to reach you directly for questions, scheduling appointments, and/or quotes. This option will not make sense for all customers, but if your company has the ability to receive an ...

    PPC Hero- 13 readers -
  • Why You Need To Segment Your Data By Device When Reviewing Landing Page Performance

    …. Their intents are different. Their mindset is different. The way they use the device is different. All of these aspects have to be considered when you’re making optimizations. Your desktop users may react positively to a change on your landing page while the same change could result in a loss of mobile conversions. Let’s start by going through…

    PPC Hero- 14 readers -
  • Coming Soon – New Cross-Device Reports And Benchmarks

    … August 15, 2016 Over the years, mobile traffic has continued to increase, which has made it increasingly difficult to track customers as they cross over from one device to another. The traditional marketing funnel that used to be awareness, consideration, and then purchase has almost become obsolete. No longer is the buying cycle a linear path…

    PPC Hero- 8 readers -
  • 3 Tips For Better Mobile Advertising On Bing Ads

    … that appear on mobile searches. It’s the essential, must-have ad extension for your mobile ads. Allow customers to bypass the small screen website on their phone and go straight to calling you. Geo-Targeting Geo-targeting helps customers find you easily. Advertisers should consider using location information while optimizing their PPC strategy…

    PPC Hero- 18 readers -
  • 5 Tips to start an effective mobile AD campaign

    … or join your mailing list. Some of the best call to actions involve providing value to the customer. Consider offering a discount code or a freebie in order to captivate the audience. Other options can be added, many marketers have had success with buy one get one free and promotional items. Test out what works for your brand or product and capitalize on the success. The post 5 Tips to start an effective mobile AD campaign appeared first on PPC - About PPC - Pay Per Click Management | …

    ppc.orgin Paid Search Mobile- 6 readers -
  • 7 Ways to Set Fire to Your Mobile Marketing in 2016

    … effectively with their customers or members. Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy. The post 7 Ways to Set Fire to Your Mobile Marketing in 2016 appeared first on PPC - About PPC - Pay Per Click Management | … 8 readers -
  • Why Ad Extensions Improve Mobile PPC

    … come as a surprise. The surprise is that many advertisers are not adapting their PPC campaign to take full advantage of the mobile traffic market. What needs to be made apparent is that the traffic that comes from laptops and computers is very different to that which comes from portable devices. Therefore, the PPC campaigns should reflect…

    Will Green/ 19 readers -
  • 2 Useful Mobile PPC Tips

    … You would have to be pretty ignorant to not notice that the traffic from mobile devices is constantly growing. This makes it clear that mobile PPC is booming and will continually boom. Advertisers that only stick to desktop PPC campaigns should be looking to profit from mobile PPC too. However, to assume that mobile PPC is the same as the desktop…

    Will Green/ ppc.orgin Paid Search- 13 readers -
  • Should Facebook Be At The Top Of Your Mobile Strategy?

    … Mobile. We as advertisers know it’s important. Google tells us, Microsoft tells us, and intuitively every time we use our mobile devices we know it. As more traffic funnels in from mobile devices, platforms are trying to adapt and so are we as advertisers. This is why Facebook’s 2015 Q1 earnings report got my attention, but first let’s lay out…

    PPC Heroin Social Mobile Facebook- 2 readers -
  • The Bing Ads Mobile PPC Roadmap: This is Not Your Desktop Strategy

    …. Check out the guide below and keep it handy as you set up new campaigns! Let your competitors wallow in conventional PPC wisdom. Leave them doing the same thing they’ve always done – the same thing as everyone else – while you tap into the massive mobile PPC opportunity. You now have the tools and knowledge to act. Go get ‘em! This post originally appeared on Wordstream, and is re-published with permission. …

    Larry Kim/ Search Engine Journalin Paid Search- 6 readers -
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