Mobile Ppc

  • Coming Soon – New Cross-Device Reports And Benchmarks

    … August 15, 2016 Over the years, mobile traffic has continued to increase, which has made it increasingly difficult to track customers as they cross over from one device to another. The traditional marketing funnel that used to be awareness, consideration, and then purchase has almost become obsolete. No longer is the buying cycle a linear path…

    PPC Hero- 6 readers -
  • 3 Tips For Better Mobile Advertising On Bing Ads

    … that appear on mobile searches. It’s the essential, must-have ad extension for your mobile ads. Allow customers to bypass the small screen website on their phone and go straight to calling you. Geo-Targeting Geo-targeting helps customers find you easily. Advertisers should consider using location information while optimizing their PPC strategy…

    PPC Hero- 12 readers -
  • 5 Tips to start an effective mobile AD campaign

    … or join your mailing list. Some of the best call to actions involve providing value to the customer. Consider offering a discount code or a freebie in order to captivate the audience. Other options can be added, many marketers have had success with buy one get one free and promotional items. Test out what works for your brand or product and capitalize on the success. The post 5 Tips to start an effective mobile AD campaign appeared first on PPC - About PPC - Pay Per Click Management | …

    ppc.orgin Paid Search Mobile- 5 readers -
  • 7 Ways to Set Fire to Your Mobile Marketing in 2016

    … effectively with their customers or members. Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy. The post 7 Ways to Set Fire to Your Mobile Marketing in 2016 appeared first on PPC - About PPC - Pay Per Click Management | … 8 readers -
  • Why Ad Extensions Improve Mobile PPC

    … come as a surprise. The surprise is that many advertisers are not adapting their PPC campaign to take full advantage of the mobile traffic market. What needs to be made apparent is that the traffic that comes from laptops and computers is very different to that which comes from portable devices. Therefore, the PPC campaigns should reflect…

    Will Green/ 16 readers -
  • 2 Useful Mobile PPC Tips

    … You would have to be pretty ignorant to not notice that the traffic from mobile devices is constantly growing. This makes it clear that mobile PPC is booming and will continually boom. Advertisers that only stick to desktop PPC campaigns should be looking to profit from mobile PPC too. However, to assume that mobile PPC is the same as the desktop…

    Will Green/ ppc.orgin Paid Search- 8 readers -
  • Should Facebook Be At The Top Of Your Mobile Strategy?

    … Mobile. We as advertisers know it’s important. Google tells us, Microsoft tells us, and intuitively every time we use our mobile devices we know it. As more traffic funnels in from mobile devices, platforms are trying to adapt and so are we as advertisers. This is why Facebook’s 2015 Q1 earnings report got my attention, but first let’s lay out…

    PPC Heroin Social Mobile Facebook- 1 readers -
  • 6 Google AdWords Features You Should Finally Embrace in 2015

    We saw a lot of valuable Google AdWords features being released in 2014. This January isn’t short of blog posts mentioning the many top features that were released in 2014. But even before 2014, there were many features that aren’t being used in many advertising accounts. This post is intended turn you from a bystander to an expert user of these features in your account.

    Andrew Lolk/ Search Engine Journal- 9 readers -
  • The Bing Ads Mobile PPC Roadmap: This is Not Your Desktop Strategy

    …. Check out the guide below and keep it handy as you set up new campaigns! Let your competitors wallow in conventional PPC wisdom. Leave them doing the same thing they’ve always done – the same thing as everyone else – while you tap into the massive mobile PPC opportunity. You now have the tools and knowledge to act. Go get ‘em! This post originally appeared on Wordstream, and is re-published with permission. …

    Larry Kim/ Search Engine Journalin Paid Search- 5 readers -
  • It’s The Year Of Mobile…Again!

    … As PPC account managers not a year goes by where we don’t get told this is the year mobile is going to take over the world and change our lives forever. I think we can all agree that mobile devices have taken over our personal lives over the past few years with the advances in smart phones and tablet technology. However, as PPC account…

    Emma Welland/ PPC Heroin Paid Search- 7 readers -
  • Driving Phone Conversions – Let’s Talk

    …-ups, we ensure that we are in front of that consumer when they do get to the final purchasing stage. Reason #2 – Lead Aggregator Concerns I think it’s safe to say that the biggest spenders in lead gen are the lead aggregators. LendingTree, ServiceMagic,, . . these brand name aggregators all have 8-figure PPC…

    Miles Olson/ PPC Heroin Paid Search- 1 readers -
  • Prepare For The Impending Mobile Ad Update

    … where mobile PPC is an afterthought. It doesn’t have to be a large portion of your strategy, but it does need to be addressed. Whether you aggressively target mobile users, set bid modifiers of -80%, or only allow visitors to call, mobile is part of the PPC game. Now that ad extensions have the potential to replace description line two, your copy…

    Matt Umbro/ PPC Heroin Google- 6 readers -
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