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… A recent piece in AdAge discussed a pretty alarming statistic: only 34 percent of PR professionals have a mobile engagement strategy in place. Out of context this might not seem alarming, but for some greater context consider the Pew Research Internet Project 2014 report on mobile: 90 percent of all American adults have a cell phone, 58 percent…
Public relations as an industry is slowly but steadily integrating digital and social media into its workflow and accepted practices. PR professionals use social media and digital tools to manage media relations and to connect with journalists and bloggers online. We’re also beginning to see the value and need for having a better working understanding of things like SEO, SEM, ...