Mobile Preferred Ads

  • ETAs Ruined My Ad Tests (& How We Can Overcome This)

    … with a whole new set of messaging characters. And sure, we’re seeing an average CTR lift of 40% or more. And of course we may have seen improved quality scores from our access to so much more relevancy within our ads. But we’re still mad folks. Why, you ask? Because they seriously messed with our ad testing. For years we’ve shared tips on how…

    Carrie Albright/ PPC Heroin Paid Search SEO How To's- 11 readers -
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