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… retargeting, not everyone knows how it works. Have you ever noticed that after visiting a website, suddenly an ad for that site pops up in your Facebook feed or on other websites or a mobile app? When you visited the website initially, it put a code into your browsing history, allowing it to follow you around the web. When you visit a different site…
Mobile, Paid Media Last year, retargeting ads was a popular topic, making its way into marketers’ conversations and budgets. In 2015, fine-tuning this practice to match an ever-changing industry is what many marketers are aiming for, including using mobile ad retargeting capabilities and attribution management.