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Want to see a higher ROI from Facebook? Have you considered Facebook retargeting ads? Facebook retargeting allows you to reach your website visitors via custom ads on Facebook. In this article you’ll discover recent findings from studies focused on Facebook retargeting. Why Facebook Retargeting? While everyone has probably seen Facebook retargeting, not everyone knows how it works.
… specifically to those who have installed their app but never made a purchase.” The changes come on the heels of Twitter’s acquisition of tech start-up TapCommerce last June. The young company helps mobile businesses retarget ads based on previous user activity. Attribution The next phase in retargeting ads may be through attribution management…