Mobile Retention

  • Flurry: Real-Time Analytics for Mobile Applications

    … If you’ve got a mobile application published, Flurry Analytics is a must have. It’s to Mobile Applications as Google Analytics is to websites. Virtually every mobile platform provider works to integrate Flurry into their solutions so there’s often no need for additional integration as you use third party platforms. And if you’ve developed…

    Douglas Karr/ Marketing Technology Blog- 35 readers -
  • The Steep Benchmark Curve on Mobile App User Retention

    … Technology Blog. We knew putting a publication out via mobile app wasn’t original, and we didn’t have a massive budget to make something so unique that it would conquer the market. Instead, we partnered with the mobile app experts at Bluebridge to build out our application. Why? They already had a proven application design with deep adoption…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • Report: Effective In-App Messages Result in Higher Retention

    … Localytics, an analytics and marketing platform for mobile and Web apps, has released its latest research, measuring the impact of in-app messages on user retention and engagement. While Localytics says only one-third of app marketers are using in-app messaging as part of their mobile engagement strategy, when this kind of communication…

    AllFacebook- 18 readers -
  • Report: Push Messages Result in Greater User Retention

    … on older iPhones. Hope is not lost, however, as Localytics points out the higher user retention rates marketers and developers will likely find by implementing a push messaging strategy. In the U.S., Localytics found a 56 percent user retention rate for users accepting push notifications, compared to 37 percent for those with push messaging…

    AllTwitter- 26 readers -
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