Mobile Sdk

  • Why Mobile App Advertisers Need to Think Beyond the Install

    … the users that you already have, better attribute value in your marketing mix, and ultimately accelerate growth at scale. The key to this knowledge lies in an end-to-end mobile measurement solution that can unlock 100% transparency into how your ad spend is turning into profit. For top app advertisers around the world, Nanigans’ mobile SDK helps them…

    Nanigans- 14 readers -
  • Advertisers Surpass Return on Ad Spend Goals by 33% Using Nanigans’ Mobile SDK [Study]

    … Maximizing your first-party data is critical for higher returns on mobile. Data is at the heart of mobile advertising optimization. Without insight into downstream revenue-generating events like in-app purchases, mobile app advertisers may be wasting ad budgets by ignoring the post-install behaviors that actually drive growth for their business…

    Nanigans- 8 readers -
  • Mobile Purchase Uptick Signals Shift In Online Retail Shopper Behavior

    … or compare prices. That percentage is expected to rise in the years to come as more consumers adapt to the new paradigm. The uptick in mobile buyers may even start this year. In a recent survey of US adult internet users, 60% said they intend to increase their mobile buying activity this holiday shopping season. Popular items to purchase via mobile…

    Nanigans- 15 readers -
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