Mobile Sdk

  • Advertisers Surpass Return on Ad Spend Goals by 33% Using Nanigans’ Mobile SDK [Study]

    …. To measure and optimize on in-app events, many advertisers on Facebook employ an external mobile measurement partner (MMP) to close the loop on attribution. However, the vast majority of large-scale advertisers using Nanigans take mobile measurement one step further by leveraging the integrated mobile software development kit (SDK). Nanigans…

    Nanigans- 3 readers -
  • Mobile Purchase Uptick Signals Shift In Online Retail Shopper Behavior

    … Instagram should seize this new advertising opportunity. Consider installing a mobile SDK. That way you can automatically receive mobile ad tracking data back into campaign optimization and understand the lifetime value of new customers. That knowledge is key for guiding the direction of any future advertising campaigns and the first step in building…

    Nanigans- 12 readers -
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