Mobile Sdk

  • Why Mobile App Advertisers Need to Think Beyond the Install

    … For mobile app advertisers, the story doesn’t end after users hit the “install” button on an ad. Data-driven advertisers need to know what happens long after the install, and how their ad spend results in in-app revenue generating activity. Insights gleaned from actions within your app can help help you find more valuable customers, retain…

    Nanigans- 10 readers -
  • Advertisers Surpass Return on Ad Spend Goals by 33% Using Nanigans’ Mobile SDK [Study]

    …. What’s behind the expectation for higher returns with Nanigans’ mobile SDK? Proven results at scale. Higher Return on Ad Spend Advertisers using Nanigans’ mobile SDK benefit from dramatically faster ad optimization, enabling them to not only set higher return on ad spend (ROAS) goals than advertisers only using an MMP, but also to surpass those…

    Nanigans- 5 readers -
  • Mobile Purchase Uptick Signals Shift In Online Retail Shopper Behavior

    … Smartphones and tablets are geared to become an increasingly important player in the world of eCommerce, and online retailers preparing for 2016 need to take notice. Traditionally used to peruse products before purchasing on desktop, mobile devices are coming into their own as buying tools. Here’s what the mobile shopping experience will look…

    Nanigans- 13 readers -
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