Mobile Sdk

  • Advertisers Surpass Return on Ad Spend Goals by 33% Using Nanigans’ Mobile SDK [Study]

    …. To measure and optimize on in-app events, many advertisers on Facebook employ an external mobile measurement partner (MMP) to close the loop on attribution. However, the vast majority of large-scale advertisers using Nanigans take mobile measurement one step further by leveraging the integrated mobile software development kit (SDK). Nanigans…

    Nanigans- 4 readers -
  • Mobile Purchase Uptick Signals Shift In Online Retail Shopper Behavior

    … Smartphones and tablets are geared to become an increasingly important player in the world of eCommerce, and online retailers preparing for 2016 need to take notice. Traditionally used to peruse products before purchasing on desktop, mobile devices are coming into their own as buying tools. Here’s what the mobile shopping experience will look…

    Nanigans- 13 readers -
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