Mobile Sdk

  • Why Mobile App Advertisers Need to Think Beyond the Install

    … For mobile app advertisers, the story doesn’t end after users hit the “install” button on an ad. Data-driven advertisers need to know what happens long after the install, and how their ad spend results in in-app revenue generating activity. Insights gleaned from actions within your app can help help you find more valuable customers, retain…

    Nanigans- 18 readers -
  • Advertisers Surpass Return on Ad Spend Goals by 33% Using Nanigans’ Mobile SDK [Study]

    …. To measure and optimize on in-app events, many advertisers on Facebook employ an external mobile measurement partner (MMP) to close the loop on attribution. However, the vast majority of large-scale advertisers using Nanigans take mobile measurement one step further by leveraging the integrated mobile software development kit (SDK). Nanigans…

    Nanigans- 12 readers -
  • Mobile Purchase Uptick Signals Shift In Online Retail Shopper Behavior

    …. Instagram advertising is the perfect marriage of retail and mobile. The photo sharing network is already a natural choice for ecommerce companies to show off their products. Now that Instagram is opening its API, users can click directly from an ad to the mobile site where they can purchase products. Online retailers who have not yet explored…

    Nanigans- 15 readers -
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