Mobile Shopping

  • Is Millennial Shopping Behavior Really That Different?

    … Sometimes I groan when I hear the term millennial in a marketing conversations. At our office, I’m surrounded by millennials so the stereotypes of work ethic and entitlement make me cringe. Everyone I know that age is busting their butt and optimistic at their future. I love millennials – but I don’t think they’re sprayed with magic dust…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • 10 Ecommerce Trends You Will See Implemented in 2017

    … of Cyber November. More Personalized and Dynamic Shopping Experiences – platforms that track purchase decisions and behaviors are finally accurate and can help online stores provide personalized behaviors that reduce buying friction and provide product recommendations that buyers actually want. Consumers will interact with Artificial Intelligence…

    Douglas Karr/ Marketing Technology Blog- 37 readers -
  • Street Culture: At Ibotta Good Ideas ‘Come From Anywhere’

    … Four office locations in five years — either something went wrong four times, or something is going very right. Ibotta, the fast-growing mobile shopping app, moved again this year when the company outgrew its third location faster than anyone had expected. Alison Meadows, vice president of human relations, told Street Fight that Ibotta is fast…

    Street Fight- 17 readers -
  • Mobile Shopping Is on the Rise, But Security Is at Risk (Infographic)

    … participants had no third-party mobile security applications installed on their devices. And there’s a lot at stake in the mobile shopping space. According to a press release from Trustlook: More than one-third of Black Friday sales ($1.2 billion) were conducted via mobile devices, according to Adobe, up 33 percent from a year ago. Moreover, PayPal saw one…

    Inside Facebook- 23 readers -
  • M-commerce: has the mobile web finally won?

    … the imperative of striving for excellence in mobile web commerce, not just to facilitate purchases on the small device; but also to help drive onsite (instore, in-restaurant etc.) purchases – in which, we will also see, mobile web plays a critical role. However, while web will be the route to serving the majority of your mobile customers…

    Search Engine Watch- 24 readers -
  • 3 Ways Nanigans Helps Retail Advertisers Drive More Mobile Purchases

    … 100% transparency into performance, costs, bidding, and budgeting. Once you’re armed with these insights, you’ll be well-equipped to identify weak spots in your path to purchase and will having a better understanding of how to optimize your campaigns toward driving new and repeat purchases. 2. Understand True Lifetime Value Being able to measure true…

    Nanigans- 21 readers -
  • The New ABC’s of Retail: Always Be Connecting

    … Brick and mortar retail outlets still drive a lot of purchasing power to their stores – and it won’t be going away anytime soon. But behaviors are changing, requiring the internal sales strategy within stores to build better relationships and experiences with their customers to ensure they keep coming back. This infographic from DirectBuy…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Five Mobile Commerce Myths Debunked

    … Estimated reading time: 6 minutes, 6 seconds Marketing through mobile devices is not a new concept, however, shopping through a mobile device is still a relatively unknown field for many consumers and retailers alike. And as with all unknowns, there are several myths surrounding mobile commerce that are confusing retailers and delaying them…

    State of Digitalin Mobile- 17 readers -
  • Why Is the Simple Buy Button So Hard to Implement?

    … People see it. People buy it. The crux of the buy button’s mission on any platform — social, web, or mobile app — seems like child’s play, but is easier said than done. The buy button occupied center stage in 2015, however despite lackluster results and raised eyebrows, there is still hope for success. The promise of the buy button What’s…

    AllTwitterin Social Facebook- 10 readers -
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