Mobile Shopping

  • Is Millennial Shopping Behavior Really That Different?

    …! If they like your brand, they’ll sing your praises to everyone they know. If they don’t, they will be quick to call you out. What do these millennial shopping trends mean for retailers? It means standing behind quality products. It’s learning how to connect with the demand of different audiences. Being proactive rather than reactive will go a long way…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • 10 Ecommerce Trends You Will See Implemented in 2017

    … of Cyber November. More Personalized and Dynamic Shopping Experiences – platforms that track purchase decisions and behaviors are finally accurate and can help online stores provide personalized behaviors that reduce buying friction and provide product recommendations that buyers actually want. Consumers will interact with Artificial Intelligence…

    Douglas Karr/ Marketing Technology Blog- 42 readers -
  • Street Culture: At Ibotta Good Ideas ‘Come From Anywhere’

    … Four office locations in five years — either something went wrong four times, or something is going very right. Ibotta, the fast-growing mobile shopping app, moved again this year when the company outgrew its third location faster than anyone had expected. Alison Meadows, vice president of human relations, told Street Fight that Ibotta is fast…

    Street Fight- 17 readers -
  • Mobile Shopping Is on the Rise, But Security Is at Risk (Infographic)

    … The proliferation of mobile devices has had a large impact on everything from advertising to user behavior and shopping habits. An infographic from mobile security provider Trustlook examines user behavior on mobile during the holiday season and the issues with mobile device security. Mobile shopping has become core to the online shopping…

    Inside Facebook- 24 readers -
  • M-commerce: has the mobile web finally won?

    … Not only are more smartphone users purchasing with their mobile devices, but more people are choosing to make those purchases via mobile web rather than via mobile apps. These figures come from the latest European data from ComScore (July 2016), and echoes similar findings in a survey of US shoppers by Forrester (August 2015). This underscores…

    Search Engine Watch- 26 readers -
  • 3 Ways Nanigans Helps Retail Advertisers Drive More Mobile Purchases

    … to understanding true customer LTV. With Nanigans, dynamic website tracking pixels and a robust mobile SDK allow advertisers to attribute value across devices, updating LTV in real-time. In addition, Nanigans also empowers advertisers to maximize first-party data for more intelligent optimization via direct server-to-server connections. This valuable information…

    Nanigans- 21 readers -
  • The New ABC’s of Retail: Always Be Connecting

    … in a suite of virtual benefits so members can get the very best prices and services without ever leaving home. DirectBuy Shopping online doesn’t just offer convenience, it provides a ton of other advantages: Store Hours – Consumers can shop whenever they want online. Competitive Pricing – Competition across the Internet drives down prices…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Five Mobile Commerce Myths Debunked

    … and highlights the growing trend of consumers researching, browsing and shopping via smartphones while in the home. Source: ComScore The graph above further highlights the opportunity here, that just because consumers may be at home does not mean they will turn to their desktops instead of their mobiles for shopping or browsing. It therefore remains…

    State of Digitalin Mobile- 17 readers -
  • Why Is the Simple Buy Button So Hard to Implement?

    … the allure of the buy button? Many believe it will help relieve one of the biggest challenges of online shopping, shopping cart abandonment. Millions of products never made the transition from shopping cart to checkout in e-commerce this year. The drop-offs on mobile web are dire, owing primarily to multi-step checkouts. Shopping apps are a viable…

    AllTwitterin Social Facebook- 10 readers -
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