Mobile Shopping

  • 10 Ecommerce Trends You Will See Implemented in 2017

    … retail outlet. Selling social – 70% of consumers are influenced by brand and product recommendations on social media Tweet This! Tapping into social media for increasing brand awareness and advocacy is now driving sales, encouraging marketers to develop sophisticated omni-channel social strategies. Required HTTPS in the Year 2017 – Without…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • Street Culture: At Ibotta Good Ideas ‘Come From Anywhere’

    … Four office locations in five years — either something went wrong four times, or something is going very right. Ibotta, the fast-growing mobile shopping app, moved again this year when the company outgrew its third location faster than anyone had expected. Alison Meadows, vice president of human relations, told Street Fight that Ibotta is fast…

    Street Fight- 15 readers -
  • Mobile Shopping Is on the Rise, But Security Is at Risk (Infographic)

    … The proliferation of mobile devices has had a large impact on everything from advertising to user behavior and shopping habits. An infographic from mobile security provider Trustlook examines user behavior on mobile during the holiday season and the issues with mobile device security. Mobile shopping has become core to the online shopping…

    Inside Facebook- 17 readers -
  • M-commerce: has the mobile web finally won?

    … the imperative of striving for excellence in mobile web commerce, not just to facilitate purchases on the small device; but also to help drive onsite (instore, in-restaurant etc.) purchases – in which, we will also see, mobile web plays a critical role. However, while web will be the route to serving the majority of your mobile customers…

    Search Engine Watch- 17 readers -
  • 3 Ways Nanigans Helps Retail Advertisers Drive More Mobile Purchases

    … to understanding true customer LTV. With Nanigans, dynamic website tracking pixels and a robust mobile SDK allow advertisers to attribute value across devices, updating LTV in real-time. In addition, Nanigans also empowers advertisers to maximize first-party data for more intelligent optimization via direct server-to-server connections. This valuable information…

    Nanigans- 14 readers -
  • The New ABC’s of Retail: Always Be Connecting

    … Brick and mortar retail outlets still drive a lot of purchasing power to their stores – and it won’t be going away anytime soon. But behaviors are changing, requiring the internal sales strategy within stores to build better relationships and experiences with their customers to ensure they keep coming back. This infographic from DirectBuy…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Five Mobile Commerce Myths Debunked

    … Estimated reading time: 6 minutes, 6 seconds Marketing through mobile devices is not a new concept, however, shopping through a mobile device is still a relatively unknown field for many consumers and retailers alike. And as with all unknowns, there are several myths surrounding mobile commerce that are confusing retailers and delaying them…

    State of Digitalin Mobile- 15 readers -
  • Why Is the Simple Buy Button So Hard to Implement?

    … the allure of the buy button? Many believe it will help relieve one of the biggest challenges of online shopping, shopping cart abandonment. Millions of products never made the transition from shopping cart to checkout in e-commerce this year. The drop-offs on mobile web are dire, owing primarily to multi-step checkouts. Shopping apps are a viable…

    AllTwitterin Social Facebook- 10 readers -
  • Google Launches Android Pay Support for Apps in the U.S.

    … Google has announced that Android Pay is now available in supported Android apps in the United States. The feature allows users to make purchases using the information they’ve stored in the Android Pay app, rather than entering their information each time they shop. When shopping in a supported app, users can tap the Android Pay button…

    AllTwitterin Google- 13 readers -
  • Report: Mobile Visits to Retailer Websites on the Rise

    … Cofactor has released new shopping data related to the holiday shopping season, and specifically Black Friday. Rather than Black Friday being a single day, the report found retailers have expanded Black Friday into a larger ‘season,’ which begins as early as October. Cofactor measured shopping data from top retailers like Target, Macy’s, Toys…

    AllFacebook- 7 readers -
  • Starbucks Introduces Mobile Ordering to Users Across the U.S.

    … orders. In a Starbucks Newsroom Q&A, Starbucks chief digital officer, Adam Brotman, discussed the development and rollout of the feature: It took a year of intense work before we even launched it amongst a tight-knit group of different functions. This is core to operations now. We designed Mobile Order & Pay to be seamlessly integrated…

    AllTwitter- 8 readers -
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