Mobile Shopping

  • M-commerce: has the mobile web finally won?

    … the imperative of striving for excellence in mobile web commerce, not just to facilitate purchases on the small device; but also to help drive onsite (instore, in-restaurant etc.) purchases – in which, we will also see, mobile web plays a critical role. However, while web will be the route to serving the majority of your mobile customers…

    Search Engine Watch- 15 readers -
  • 3 Ways Nanigans Helps Retail Advertisers Drive More Mobile Purchases

    … allows you to dynamically manage creative, audiences, ads, and budgets —unlocking higher ROI across your entire inventory. For example, dynamic ads act as a personalized, digital catalog by automatically serving mobile-friendly ads to users based on products they have browsed on your website. Tools like the creative tester automatically evaluate…

    Nanigans- 13 readers -
  • The New ABC’s of Retail: Always Be Connecting

    … is a transparent look at their own challenges, how customer behavior is changing, and the new strategies they’re deploying. Perhaps my favorite is their new ABC… it’s not Always Be Closing, it’s Always Be Connecting! Hard core sales tactics are falling by the wayside in favor of more user-friendly, service-orientated interactions. We’re investing…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Five Mobile Commerce Myths Debunked

    Estimated reading time: 6 minutes, 6 seconds Marketing through mobile devices is not a new concept, however, shopping through a mobile device is still a relatively unknown field for many consumers and retailers alike. And as with all unknowns, there are several myths surrounding mobile commerce that are confusing retailers and delaying them from truly understanding the valu ...

    State of Digital- 10 readers -
  • Why Is the Simple Buy Button So Hard to Implement?

    …. This is precisely why there’s much to be done behind the scenes to deliver its intended success. Shopping is a wonderful, complex and personal, activity. If done right, the buy button has the potential not only to power shopping, but to enhance the mobile experience for consumers everywhere. Naveen Tewari is the CEO and founder of InMobi. …

    AllTwitterin Social Facebook- 8 readers -
  • Google Launches Android Pay Support for Apps in the U.S.

    … Google has announced that Android Pay is now available in supported Android apps in the United States. The feature allows users to make purchases using the information they’ve stored in the Android Pay app, rather than entering their information each time they shop. When shopping in a supported app, users can tap the Android Pay button…

    AllTwitterin Google- 11 readers -
  • Starbucks Introduces Mobile Ordering to Users Across the U.S.

    … Starbucks has announced the release of its Mobile Order & Pay functionality for iOS and Android users across the U.S. The new feature for the Starbucks mobile app allows customers to place and pay for their orders at participating Starbucks locations in advance, rather than waiting in line at the store. This nationwide rollout follows…

    AllTwitter- 7 readers -
  • Mobile Purchase Uptick Signals Shift In Online Retail Shopper Behavior

    … Smartphones and tablets are geared to become an increasingly important player in the world of eCommerce, and online retailers preparing for 2016 need to take notice. Traditionally used to peruse products before purchasing on desktop, mobile devices are coming into their own as buying tools. Here’s what the mobile shopping experience will look…

    Nanigans- 13 readers -
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