Mobile Strategy

  • 5 Mobile Content Tips to Boost User Attention

    … mobile content that focuses on good writing, digestible content, and keeps the readers’ needs in mind, you can develop content that promotes increased levels of reader interactions. Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy. …

    Relevance- 13 readers -
  • 8 Tools to Make Use of Mobile Marketing

    … of the best tools to help you leverage the power of mobile marketing now: Mobile Roadie The creators of this tool had the genius idea of combining app creation and mobile marketing, integrating both in one convenient place. You can: Create the perfect app that reflects your brand’s personality and style with a variety of themes, colors and backgrounds…

    Relevance- 7 readers -
  • 4 Elements of a Mobile Strategy That All Marketers Should Pay Attention To

    … if you’re on the right track, check out the four areas below that your team should be considering as part of your mobile strategy. Mobile Marketing Strategy It is important to understand who your audience is and what type of activity they take while online. For example, some companies might be better suited for mobile traffic like local businesses…

    TopRank®in Mobile- 8 readers -
  • Mobile-Friendly Redesign with Conversion-Centered Principles

    … a separate, adaptive web design. Then optimize that mobile traffic for the unique experience they want. We’ll talk about what you should try on your mobile site. NOTE: we find that a responsive web design works well for desktop and tablet-sized screens. Mobile-Friendly Redesign Based on Data Since every mobile audience is different, you’ll be well…

    Brian Massey/ The Conversion Scientist- 11 readers -
  • Best practice tips for developing an enterprise mobile app

    … Analysts are predicting strong growth in enterprise mobile apps as businesses focus on “mobilizing” their workforces to improve productivity, business efficiency and customer service. The pundits have been forecasting growth in enterprise mobile app market for some time. But surveys (CSS Insight) over the last year suggest real interest…

    Search Engine Watch- 11 readers -
  • Taking Tourism On The Road: How To Keep Tourism Marketing Mobile

    … their web experiences be the same? Focus On Apps For a tourism company, a great alternative to breaking up your desktop and mobile webpage structures is to position your website for planning and your app for travel. This can strongly be to your customers’ benefit because cell reception and internet service may not be reliable on the road. Having all…

    Larry Alton/ Relevancein How To's- 18 readers -
  • Five Reasons to Adopt a Mobile-First Web Strategy

    … Published 1 min ago 33 As the time we spend on the web increasingly shifts away from desktops and laptops to mobile devices, the need has grown for business owners, publishers and marketers to consider adopting a mobile-first strategy. We’ve been hearing the term “mobile-first” a lot over the last couple of years, typically…

    Relevance- 9 readers -
  • How to Track Mobile App Conversions

    … should be just as important as tracking any other form of user engagement – if you see a huge burst in installations from a certain source, or a slowdown of total installations, these are red flags to you that something isn’t working as it should. A Case Study: Airbnb Airbnb is a unique marketplace experience where users can either rent out their own…

    Convince and Convertin How To's- 2 readers -
  • Why Your Mobile Strategy Doesn’t Start With the Phone

    … Image via BigStockPhoto.com It’s a bit of an exaggeration to say that a mobile strategy isn’t about the phone, but at the very least, it shouldn’t start with the phone. After all, if you were to read this post five years ago, chances are you wouldn’t have been reading it on the same device (or even brand of device) that you are using now…

    Tom Webster/ Convince and Convert- 12 readers -
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