Mobile Strategy

  • 5 Mobile Content Tips to Boost User Attention

    … Creating mobile content in content marketing requires one thing: good copy-writing. All too often content marketers focus on mobile usability when they create online content; and while mobile usability is a necessary element, it is not everything. On average you will have five to seven seconds to capture the attention of your users or recipients…

    Relevance- 18 readers -
  • 8 Tools to Make Use of Mobile Marketing

    … Whether you’re in the infant stages or a seasoned pro at mobile marketing, 2016 brings a lot of new trends to look out for. Social media and marketing integration, vertical video, mobile pay, increasing use of SMS marketing and advanced app optimization are what you have to look forward to throughout the rest of this year. Here are some…

    Relevance- 20 readers -
  • 4 Elements of a Mobile Strategy That All Marketers Should Pay Attention To

    … if you’re on the right track, check out the four areas below that your team should be considering as part of your mobile strategy. Mobile Marketing Strategy It is important to understand who your audience is and what type of activity they take while online. For example, some companies might be better suited for mobile traffic like local businesses…

    TopRank®in Mobile- 16 readers -
  • Mobile-Friendly Redesign with Conversion-Centered Principles

    … a separate, adaptive web design. Then optimize that mobile traffic for the unique experience they want. We’ll talk about what you should try on your mobile site. NOTE: we find that a responsive web design works well for desktop and tablet-sized screens. Mobile-Friendly Redesign Based on Data Since every mobile audience is different, you’ll be well…

    Brian Massey/ The Conversion Scientist- 23 readers -
  • Best practice tips for developing an enterprise mobile app

    … feasibility of your mobile project Show me the money: proving your mobile site or app will deliver ROI Formulating the go-to market strategy for your mobile project How to market your mobile site or app without spending a fortune on ads The pros, cons and politics of hybrid mobile apps Digital transformation: what it is and why it was the unofficial theme at MWC Connected cars offer valuable opportunities for marketing your brand today Everything you need to know about building apps for connected cars …

    Search Engine Watch- 20 readers -
  • Taking Tourism On The Road: How To Keep Tourism Marketing Mobile

    … their web experiences be the same? Focus On Apps For a tourism company, a great alternative to breaking up your desktop and mobile webpage structures is to position your website for planning and your app for travel. This can strongly be to your customers’ benefit because cell reception and internet service may not be reliable on the road. Having all…

    Larry Alton/ Relevancein How To's- 21 readers -
  • Five Reasons to Adopt a Mobile-First Web Strategy

    … Published 1 min ago 33 As the time we spend on the web increasingly shifts away from desktops and laptops to mobile devices, the need has grown for business owners, publishers and marketers to consider adopting a mobile-first strategy. We’ve been hearing the term “mobile-first” a lot over the last couple of years, typically…

    Relevance- 23 readers -
  • No Cookies, No Problem: 4 Ways To Elevate Your Mobile Strategy

    … to target, track, and understand their customers. Given the pure power of its reach and targeting capabilities, mobile should not only be integrated into your marketing strategy, it should be the cornerstone of that strategy. In order to capitalize on the opportunity ahead, there are three things marketers need to put in place today: 1. Increase…

    AllFacebookin Mobile- 13 readers -
  • How to Track Mobile App Conversions

    … Image via BigStockPhoto.com To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. So, if a download isn’t a conversion, what is? A conversion is when…

    Convince and Convertin How To's- 2 readers -
  • Why Your Mobile Strategy Doesn’t Start With the Phone

    … Image via BigStockPhoto.com It’s a bit of an exaggeration to say that a mobile strategy isn’t about the phone, but at the very least, it shouldn’t start with the phone. After all, if you were to read this post five years ago, chances are you wouldn’t have been reading it on the same device (or even brand of device) that you are using now…

    Tom Webster/ Convince and Convert- 13 readers -
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