Mobile Strategy

  • Why SEOs can’t afford to wait around for a mobile-first index

    … released a new report which sheds light on this question, and on the steadily widening gap between mobile and desktop search. I spoke to Erik Newton, VP of Customer Marketing and Head of SEO at BrightEdge, about the report’s findings, Google’s mobile-first index tests, and how SEOs can adapt their strategy to account for the increasing divergence…

    Search Engine Watchin Affiliate- 16 readers -
  • 5 Mobile Content Tips to Boost User Attention

    … mobile content that focuses on good writing, digestible content, and keeps the readers’ needs in mind, you can develop content that promotes increased levels of reader interactions. Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy. …

    Relevance- 18 readers -
  • 8 Tools to Make Use of Mobile Marketing

    … Whether you’re in the infant stages or a seasoned pro at mobile marketing, 2016 brings a lot of new trends to look out for. Social media and marketing integration, vertical video, mobile pay, increasing use of SMS marketing and advanced app optimization are what you have to look forward to throughout the rest of this year. Here are some…

    Relevance- 23 readers -
  • Mobile-Friendly Redesign with Conversion-Centered Principles

    … testing experts Conversion Sciences. Designing for the Mobile Web 2.0 What works in conversion-centered design for the Mobile Web 2.0. Why responsive web design might be a bad idea and alternatives.What is working in our mobile tests.Why best practices aren't always best. The Mobile Screen is Screen One More and more of your visitors’ first interactions…

    Brian Massey/ The Conversion Scientist- 23 readers -
  • Best practice tips for developing an enterprise mobile app

    … Analysts are predicting strong growth in enterprise mobile apps as businesses focus on “mobilizing” their workforces to improve productivity, business efficiency and customer service. The pundits have been forecasting growth in enterprise mobile app market for some time. But surveys (CSS Insight) over the last year suggest real interest…

    Search Engine Watch- 20 readers -
  • Taking Tourism On The Road: How To Keep Tourism Marketing Mobile

    … their web experiences be the same? Focus On Apps For a tourism company, a great alternative to breaking up your desktop and mobile webpage structures is to position your website for planning and your app for travel. This can strongly be to your customers’ benefit because cell reception and internet service may not be reliable on the road. Having all…

    Larry Alton/ Relevancein How To's- 22 readers -