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… Here’s some homework for you before you even read this. What’s your percentage of conversions that happen via mobile and desktop? In Google Analytics, select Conversions > Goals > Conversions and select Mobile Traffic for your first group and Non-Mobile Traffic for your second: What’s your percentage of traffic that happen via…
… with the results of Google’s mobile test. Website owners were sent an email warning them if their website failed. There is also a testing tool available. Four test criteria are applied to each website tested for mobile friendly compliance by Google. They are: Avoids software that is not common on mobile devices, like Flash Uses text that is readable…
Developing and deploying mobile applications can be a tedious, resource-consuming and frustrating process for companies. Just getting an approval from the App Store can sometimes be a relief, never mind actually optimizing your mobile app. And if you find that there are opportunities to improve or personalize the app, it typically means additional development and a new release.