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… Here’s some homework for you before you even read this. What’s your percentage of conversions that happen via mobile and desktop? In Google Analytics, select Conversions > Goals > Conversions and select Mobile Traffic for your first group and Non-Mobile Traffic for your second: What’s your percentage of traffic that happen via…
… The digital marketing landscape changes by the hour. Each passing minute sees an increasing number of users turn to their smartphones and tablets for shopping and searching. This makes your company’s mobile content strategy more important than ever. Thanks to the ever-evolving marketing landscape, your company must stay on its toes…
… Published 3 days ago 182 A few weeks ago I tested 14 random attorney websites before I found a single one using responsive web design. When I finally did, I actually jerked in surprise, as Google’s Mobile Friendly Test responded: “Awesome! This page is mobile-friendly.” The Informal Study This was the beginning of my 75-site random…
Clickky brings performance marketing into the mobile ad space, with its brand new CPE campaigns. CPE or cost per engagement model means that advertisers define metrics to differentiate the engaged users. It could be anything from completing an in game tutorial to sending an email. The campaign cost is determined based on the quantity of engaged users rather than clicks or installs.