Mobile Trends

  • Mobile trends to help you stand out in 2017 and beyond

    … The way we ask for information is changing. The way we optimise must change too. Mobile use overtook desktop use in 2010. Mobile search on Google overtook desktop search only 18 months ago, in May 2015. How can we keep up with this fast paced device to stay ahead of the game tomorrow? Mobile voice search: the game changer A recent Yahoo study…

    Search Engine Watch- 22 readers -
  • Five Mobile Commerce Myths Debunked

    … Estimated reading time: 6 minutes, 6 seconds Marketing through mobile devices is not a new concept, however, shopping through a mobile device is still a relatively unknown field for many consumers and retailers alike. And as with all unknowns, there are several myths surrounding mobile commerce that are confusing retailers and delaying them…

    State of Digitalin Mobile- 15 readers -
  • Mobile Experience and Its Impact on Trends

    … Smartphone ownership isn’t just on the rise, for many individuals it’s their entire means of connecting to the Internet. That connectivity is an opportunity for e-commerce sites and retail outlets, but only if your visitor’s mobile experience is superior to your competitors. Around the world, more and more people are making the jump…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • The CMO’s Guide to 2015 Mobile Trends and ROI

    … even more powerful when 48 percent of consumers use search as their most common form for mobile research. Paid search has long been a field focused on maximizing the value of keywords. The evolution of search behavior towards cross-device leads means marketing plans involving mobile are now essential. It can be challenging to take advantage…

    ZOG Digital Blogin Paid Search Mobile- 18 readers -
  • Mcommerce Mobile Trends 2014: The Device of Christmas Future

    … business’ sales in the coming years. As already evidenced from the first half of this year’s holiday shopping season, mobile commerce (mcommerce) is driving a significant percentage of overall online traffic and conversions. Research studies suggest that sales on mobile devices will only continue to rise over the next few years, eventually overtaking…

    Andrew Jung/ ROI Factor Blog- 24 readers -
  • 5 Key Trends To Watch (And Use) In Mobile/Location-Based Marketing

    … Trends presentation - and with a nod to the fact that we are halfway through 2014 — the timing seems right to take a look at some key trends in mobile and location-based marketing. The Trends Within Ms. Meeker's report, it's interesting to note that three of her top four "High-Level User/Usage Trends" are mobile focused. Those top four are: Internet…

    Aaron Strout/ Marketing Land- 16 readers -
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