Mobile Trends

  • Mobile trends to help you stand out in 2017 and beyond

    … The way we ask for information is changing. The way we optimise must change too. Mobile use overtook desktop use in 2010. Mobile search on Google overtook desktop search only 18 months ago, in May 2015. How can we keep up with this fast paced device to stay ahead of the game tomorrow? Mobile voice search: the game changer A recent Yahoo study…

    Search Engine Watch- 20 readers -
  • Five Mobile Commerce Myths Debunked

    Estimated reading time: 6 minutes, 6 seconds Marketing through mobile devices is not a new concept, however, shopping through a mobile device is still a relatively unknown field for many consumers and retailers alike. And as with all unknowns, there are several myths surrounding mobile commerce that are confusing retailers and delaying them from truly understanding the valu ...

    State of Digital- 14 readers -
  • Mobile Experience and Its Impact on Trends

    … Smartphone ownership isn’t just on the rise, for many individuals it’s their entire means of connecting to the Internet. That connectivity is an opportunity for e-commerce sites and retail outlets, but only if your visitor’s mobile experience is superior to your competitors. Around the world, more and more people are making the jump…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • The CMO’s Guide to 2015 Mobile Trends and ROI

    … even more powerful when 48 percent of consumers use search as their most common form for mobile research. Paid search has long been a field focused on maximizing the value of keywords. The evolution of search behavior towards cross-device leads means marketing plans involving mobile are now essential. It can be challenging to take advantage…

    ZOG Digital Blogin Paid Search Mobile- 18 readers -
  • Mcommerce Mobile Trends 2014: The Device of Christmas Future

    … days in 2014 and in the years to come. While overall sales during the Black Friday-Cyber Monday weekend were down, ecommerce sales set new records during the weekend with the largest increases from last year coming in mobile traffic and sales. As consumers are becoming more familiar with online shopping, ecommerce will continue to grow and affect…

    Andrew Jung/ ROI Factor Blog- 21 readers -
  • 5 Email Mobile Trends You Need to Take Into Consideration

    … importance, desktop and webmail still remain a considerable part of email marketing. To help you optimize your email program to connect with your customers, our new infographic highlights five key mobile trends that you need to be aware of. In this infographic, 5 Mobile Trends from ReturnPath, you’ll find some intriguing changes in behavior for mobile use…

    Douglas Karr/ Marketing Technology Blogin EMail- 4 readers -
  • 5 Key Trends To Watch (And Use) In Mobile/Location-Based Marketing

    … Trends presentation - and with a nod to the fact that we are halfway through 2014 — the timing seems right to take a look at some key trends in mobile and location-based marketing. The Trends Within Ms. Meeker's report, it's interesting to note that three of her top four "High-Level User/Usage Trends" are mobile focused. Those top four are: Internet…

    Aaron Strout/ Marketing Land- 13 readers -
  • What To Expect And How To Prepare As The U.S. Mobile Landscape Matures

    … expected to see tremendous continued growth, has also flattened. As consumers' tastes mature with the technology, the marriage of context and content becomes more important for marketers. This concept is likely partially responsible for holding back the widespread use of consumer wearable technology at the present time — the information and notifications…

    Andrew Waber/ Marketing Land- 9 readers -
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