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The race for brands to capture and engage customers with mobile technology has already started. The emergence of consumers’ anytime-anywhere mobile behavior has forced the hand of marketers to keep pace. Furthermore, consumers’ increased desire to use and engage with mobile technology has emerged, and so has the demand for brands to provide superb mobile experiences in a variety of ways.
… Content Marketing, Mobile, Owned Media, SEO E-commerce is growing exponentially every year and likewise, purchases from mobile phones are also growing at a swift pace. By now, 63 percent of mobile users access the Internet on their devices. Around 77 percent of business executives also use mobile devices to research new products or services…