Mobile User Experience

  • 9 Statistics on the Impact of a Mobile User Experience

    … Have you ever done a search for your website on Google and seen the Mobile-Friendly tag on it? Google even has a mobile-friendly testing page where you can take a look at issues with your site. It’s a pretty good test that analyzes elements and makes sure that they’re spaced well and visible. Mobile-friendly is not mobile optimized, though. It’s…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • 5 Key Trends To Watch (And Use) In Mobile/Location-Based Marketing

    …-ins, rewards, recognition Foursquare recently to be more like Yelp and Google (Swarm is for 1M active checkers-in) New opportunity to leverage paid in conjunction with organic; critical to think about your overall user experience Data (Especially Mobile) Is The New Currency It is no secret that digital data is proliferating at a breakneck…

    Aaron Strout/ Marketing Land- 26 readers -
  • 5 Ways To Improve Mobile UX That Will Result In Higher Conversions

    …. And the single best way to optimize for mobile conversions is to optimize the user experience. 1. Design For The Device The very first step in designing for the mobile device is to remember that users navigate differently on their phone or tablet than they do on their laptop or desktop. They expect to be able to get what they need from a mobile site easily…

    Tim Ash/ Marketing Land- 25 readers -