Mobile Ux

  • The ultimate law of mobile site design: Entertain users and drive conversion

    … Most consumers rely on their smartphones to make purchases and gain knowledge. In 2017, any business that lacks a mobile presence runs a serious risk of falling behind. But it’s not just about having a site – it needs to provide a good experience. According to Google, 29% of smartphone users will immediately switch to another site if it doesn’t…

    Search Engine Watch- 19 readers -
  • 9 Statistics on the Impact of a Mobile User Experience

    … Have you ever done a search for your website on Google and seen the Mobile-Friendly tag on it? Google even has a mobile-friendly testing page where you can take a look at issues with your site. It’s a pretty good test that analyzes elements and makes sure that they’re spaced well and visible. Mobile-friendly is not mobile optimized, though. It’s…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • 7 User Experience (UX) Fails That Ruin Mobile Conversion Rates

    … never found it. That’s because no matter how much I tapped and pressed, none of the links worked, so I left that site and found one that gave me what I needed. That’s a major mobile user experience (UX) fail. And as you can see, it can have a major impact on conversion rate. When your site doesn’t perform as expected, users leave, which means your…

    Sharon Hurley Hall/ The Daily Egg- 46 readers -
  • Improving The Mobile E-Commerce Experience

    … Let’s face it. Mobile shopping, especially on the smartphone, is still in its infancy. Companies embracing it are trailblazers testing new ideas and shopping models. Pretty much every buyer uses a smartphone or tablet these days, and the youth audience is extremely connected, so there is a lot of room for companies to try new things and see…

    John Paul Mains/ Marketing Land- 28 readers -
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