Mobile Ux

  • 9 Statistics on the Impact of a Mobile User Experience

    … Have you ever done a search for your website on Google and seen the Mobile-Friendly tag on it? Google even has a mobile-friendly testing page where you can take a look at issues with your site. It’s a pretty good test that analyzes elements and makes sure that they’re spaced well and visible. Mobile-friendly is not mobile optimized, though. It’s…

    Douglas Karr/ Marketing Technology Blog- 7 readers -
  • 7 User Experience (UX) Fails That Ruin Mobile Conversion Rates

    … never found it. That’s because no matter how much I tapped and pressed, none of the links worked, so I left that site and found one that gave me what I needed. That’s a major mobile user experience (UX) fail. And as you can see, it can have a major impact on conversion rate. When your site doesn’t perform as expected, users leave, which means your…

    Sharon Hurley Hall/ The Daily Egg- 34 readers -
  • Improving The Mobile E-Commerce Experience

    … Let’s face it. Mobile shopping, especially on the smartphone, is still in its infancy. Companies embracing it are trailblazers testing new ideas and shopping models. Pretty much every buyer uses a smartphone or tablet these days, and the youth audience is extremely connected, so there is a lot of room for companies to try new things and see…

    John Paul Mains/ Marketing Land- 14 readers -
  • 5 Ways To Improve Mobile UX That Will Result In Higher Conversions

    … you are experiencing, you may find that you need an app as well as a dedicated mobile site or responsive site. Grocery chain Safeway does exactly that, directing mobile traffic to its optimized m. site, but also promoting the added functionality and features available through the store's app. 2. Put Your Call-To-Action Front & Center What do…

    Tim Ash/ Marketing Land- 21 readers -
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