Mobile Video

  • What Digital Video Trends Will Power #NewFronts 2017?

    …, offensive and derogatory content.” So, you can bet dollars to donuts that brands and media buyers will get an update on Google’s commitment to improve its brand safety controls at YouTube Brandcast on Thursday, May 4. And fifth, the latest IAB Internet Advertising Revenue Report, which was released in April, revealed that video revenue on mobile…

    Greg Jarboe/ ReelSEOin Google Twitter YouTube- 28 readers -
  • Teenagers Can’t Get Enough Mobile Video

    …. While less destructive, their constant fixation on the small screens doesn’t make mom and dad any happier. According to a Think with Google study conducted by Ipsos, my cousins’ behavior is par for the teenage course. The fact that 71 percent of 13-17 year-old smartphone users spend more than three hours a day watching mobile video is mind…

    The Content Strategist- 19 readers -
  • 3 Big YouTube Numbers Video Marketers Need to Care About

    …, which announced that it had started reporting of new mobile video metrics for YouTube and its Partner Channels. My first response was, “It’s about time.” I’d stopped reporting on comScore’s monthly rankings of online video properties back in October 2013 when it became clear that they only reflected desktop data, while 40 percent of YouTube views back…

    Greg Jarboe/ ReelSEOin Social YouTube- 28 readers -
  • Mobile Video Usage Nearly Caught Up to Desktop

    …. Of those who watch videos, 57% of mobile users report that they watch video on a daily basis on their devices, compared to 58% on desktops and laptops. The rapid growth of mobile video has gotten to the point where mobile is going to be surpassing desktop in this area. 42% of the people responding say they watch videos that are 5 minutes or less most…

    Michael Levanduski/ Performance Marketing Insider- 13 readers -
  • How Brands Can Make the Most Out of Christmas Video Marketing

    …. And in the world of online video, the target audiences are far more segmented than the ones reached by television. So, the media targeting process involves a lot more strategic choices than selecting which shows on ITV currently have the right reach and composition for your annual Christmas advert. The Impact of Mobile on Video Marketing In addition, mobile…

    Greg Jarboe/ ReelSEOin How To's YouTube- 24 readers -
  • 8 Reasons Why Consumers Will Watch and Engage With Your Video

    … brands with around 225 million monthly active users. So this fall, video marketers should spend some time discussing where Verizon’s AOL-Yahoo fits in their plans for next year, and how they can create and distribute content that consumers will watch, and engage with. Instead of seeing AOL-Yahoo as yet another video platform where you can buy…

    Greg Jarboe/ ReelSEOin Facebook- 29 readers -
  • 3 Video Ad Tests for a Changing Landscape

    … Mobile video is growing like wildfire, and what constitutes “video” is changing just as fast. The format, the way video is consumed, and how it fits into a consumer’s life overall is evolving. YouTube reports that mobile video consumption rises by 100% year after year. To keep up with the rapidly evolving video landscape, it’s time to start…

    Karen Amundson/ BoostBlogin YouTube- 26 readers -
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