Mobile Video

    • Mobile Video Usage Nearly Caught Up to Desktop

      Thanks in part to the growing data limits, and the launch of many unlimited data plans, more and more people are using their mobile devices to watch videos. A study conducted by AOL found that 86% of consumers report that they watch videos on their smartphones, tablets, and other mobile devices. This compares to just 70% of desktop users.

      Michael Levanduski/ Performance Marketing Insider- 12 readers -
  • How Brands Can Make the Most Out of Christmas Video Marketing

    … home on their laptops. Or, they might watch your annual Christmas advert online and then go into your department store to buy that Plum Space Zone II Trampoline & Accessory Pack that was featured in Buster the Boxer. So, if there are some last-minute lessons worth learning from John Lewis, then one of them is this: Creating emotional content…

    Greg Jarboe/ ReelSEOin How To's YouTube- 15 readers -
  • 8 Reasons Why Consumers Will Watch and Engage With Your Video

    … In June 2015, Verizon Communications Inc. completed its acquisition of AOL for $4.4 billion in cash. And in July 2016, Verizon Communications Inc. announced its plans to acquire Yahoo! Inc. for approximately $4.8 billion in cash. In Q1 2017, Yahoo! will be integrated with AOL, creating one of the largest portfolios of owned and partnered global…

    Greg Jarboe/ ReelSEOin Facebook- 22 readers -
  • 3 Video Ad Tests for a Changing Landscape

    … testing your video creative in new ways. Boost Media provides some food for thought. Creative considerations in the new video advertising landscape To capitalize on the growing mobile video audience, you must first understand how the digital video landscape is changing. When developing video ad creative, consider these factors: With 50% of all…

    Karen Amundson/ BoostBlogin YouTube- 18 readers -
  • Video Will Account for 70% of All Mobile Traffic by 2021 [Report]

    … The growth of video consumption via mobile may not come as a huge surprise to anyone in the industry, but a new report states just how dominant it will become over the next few years. According to the 2016 Ericsson Mobility Report, video will account for 70% of all mobile traffic by 2021, an increase of 55% over the next 5 years. Highlights…

    Carla Marshall/ ReelSEOin YouTube- 18 readers -
  • 12 Reasons Why Video is Changing Everything for Traditional Media

    … targeting Millennial women. And The Independent recently became the U.K.’s first national newspaper to move to a digital-only future. #2 Mobile Comes First: Recent comScore data shows that desktop internet use might have peaked last year, and is in a steady decline in favor of mobile – particularly on video savvy social platforms. That’s why many…

    Greg Jarboe/ ReelSEOin Social Facebook- 17 readers -
  • Choosing the Right Platform for Mobile Video Ads, Part I

    … Social video is practically synonymous with “mobile video.” More than half of Facebook’s 1.6 billion users are mobile-only, and 90% of Twitter’s promoted video views happen on mobile. And let’s not forget about the video distribution opportunities on mobile-only social platforms like Instagram and Snapchat. What’s the right mobile video platform…

    Karen Amundson/ BoostBlogin Facebook YouTube- 14 readers -
  • How Turkish Airlines is Winning Big at Video Marketing

    … for an airline that can get them there – even if ‘there’ is Gotham or Metropolis.” Why Video Marketing to Millennials is Essential According to the 2015 Online and Mobile Video Study from Animoto, “video is no longer optional for brands and businesses looking to market to millennials.” Their survey of a representative sample of 1,051 U.S. consumers revealed 70…

    Greg Jarboe/ ReelSEOin How To's YouTube- 22 readers -
  • Millennials Ensure 46% of Video is Consumed Via Mobile [Report]

    … According to the latest report from Ooyala, 46% of all video plays in Q4 2015 were on mobile devices like tablets and smartphones. In fact, tablet and smartphone video consumption grew 35% in the past year and have grown 170% since 2013. So, video marketers might assume that mobile devices are driving the trends in the digital video marketing…

    Greg Jarboe/ ReelSEO- 16 readers -
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