Mobile Video

    • 3 Big YouTube Numbers Video Marketers Need to Care About

      I’m a great believer in the “rule of three.” It’s a writing principle that proposes that things which come in threes are funnier, more satisfying, or more effective than two, four, or some other number of things. Now, if you doubt the primal power of this principle, then watch The Holy Hand Grenade of Antioch scene in Monty Python and the Holy Grail.

      Greg Jarboe/ ReelSEOin Social YouTube- 16 readers -
    • Mobile Video Usage Nearly Caught Up to Desktop

      Thanks in part to the growing data limits, and the launch of many unlimited data plans, more and more people are using their mobile devices to watch videos. A study conducted by AOL found that 86% of consumers report that they watch videos on their smartphones, tablets, and other mobile devices. This compares to just 70% of desktop users.

      Michael Levanduski/ Performance Marketing Insider- 13 readers -
  • How Brands Can Make the Most Out of Christmas Video Marketing

    … Now, I know that most of the video ads that brands and agencies will launch for the holidays have already been shot, edited, reviewed, and approved, and they’re just waiting to be uploaded and published. But, it’s not too late to learn a few last-minute Christmas video marketing lessons from John Lewis, a chain of upmarket department stores…

    Greg Jarboe/ ReelSEOin How To's YouTube- 18 readers -
  • 8 Reasons Why Consumers Will Watch and Engage With Your Video

    … to collect strategic insights related to different variables within the pre-roll and native video ad formats. They surveyed 13,600 people (6,400 PC users and 7,200 mobile users), ages 18-54, and 50% males/50% females. Their research methodology involved surveying people prior to ad exposure, then exposing them to a video ad, and finally surveying people…

    Greg Jarboe/ ReelSEOin Facebook- 23 readers -
  • 3 Video Ad Tests for a Changing Landscape

    … Mobile video is growing like wildfire, and what constitutes “video” is changing just as fast. The format, the way video is consumed, and how it fits into a consumer’s life overall is evolving. YouTube reports that mobile video consumption rises by 100% year after year. To keep up with the rapidly evolving video landscape, it’s time to start…

    Karen Amundson/ BoostBlogin YouTube- 21 readers -
  • Video Will Account for 70% of All Mobile Traffic by 2021 [Report]

    … The growth of video consumption via mobile may not come as a huge surprise to anyone in the industry, but a new report states just how dominant it will become over the next few years. According to the 2016 Ericsson Mobility Report, video will account for 70% of all mobile traffic by 2021, an increase of 55% over the next 5 years. Highlights…

    Carla Marshall/ ReelSEOin YouTube- 21 readers -
  • 12 Reasons Why Video is Changing Everything for Traditional Media

    … media companies are launching mobile-first content to stay abreast of consumer wants and ahead of the competition, such as Hearst’s joint content deal with Verizon for the Go90 video service. #3 Generation Next: Serving the under-21 Gen Z is a whole new ballgame, its content consumption habits are different from Millennials in notable ways. They want…

    Greg Jarboe/ ReelSEOin Social Facebook- 17 readers -
  • Choosing the Right Platform for Mobile Video Ads, Part I

    … Social video is practically synonymous with “mobile video.” More than half of Facebook’s 1.6 billion users are mobile-only, and 90% of Twitter’s promoted video views happen on mobile. And let’s not forget about the video distribution opportunities on mobile-only social platforms like Instagram and Snapchat. What’s the right mobile video platform…

    Karen Amundson/ BoostBlogin Facebook YouTube- 15 readers -
  • How Turkish Airlines is Winning Big at Video Marketing

    … for an airline that can get them there – even if ‘there’ is Gotham or Metropolis.” Why Video Marketing to Millennials is Essential According to the 2015 Online and Mobile Video Study from Animoto, “video is no longer optional for brands and businesses looking to market to millennials.” Their survey of a representative sample of 1,051 U.S. consumers revealed 70…

    Greg Jarboe/ ReelSEOin How To's YouTube- 27 readers -
  • Millennials Ensure 46% of Video is Consumed Via Mobile [Report]

    … According to the latest report from Ooyala, 46% of all video plays in Q4 2015 were on mobile devices like tablets and smartphones. In fact, tablet and smartphone video consumption grew 35% in the past year and have grown 170% since 2013. So, video marketers might assume that mobile devices are driving the trends in the digital video marketing…

    Greg Jarboe/ ReelSEO- 17 readers -
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