Mobile Video

  • A Day in the Life of the Weather Channel’s Digital Editor-in-Chief

    … Channel, which was founded just over 35 years ago, is so much more than just a place for meteorology. The Weather Channel boasts a host of related digital channels, all of which have proven popular with audiences. In fact, one of the brand’s biggest bragging rights is that its mobile video viewing has grown 120% year-over-year! A lot of that improvement…

    ReelSEOin Facebook Twitter YouTube- 19 readers -
  • What Digital Video Trends Will Power #NewFronts 2017?

    The 2017 Digital Content NewFronts starts today ( Monday, May 1), and runs through Friday, May 12. At last count, there were a total of 36 presentations at various locations around New York City on the schedule. What can video marketers who get invitations to the invitation-only events expect to hear from the presenters? Well, as Winston Churchill once said, “It is a riddle, ...

    Greg Jarboe/ ReelSEO- 38 readers -
  • Teenagers Can’t Get Enough Mobile Video

    …. While less destructive, their constant fixation on the small screens doesn’t make mom and dad any happier. According to a Think with Google study conducted by Ipsos, my cousins’ behavior is par for the teenage course. The fact that 71 percent of 13-17 year-old smartphone users spend more than three hours a day watching mobile video is mind…

    The Content Strategist- 19 readers -
  • 3 Big YouTube Numbers Video Marketers Need to Care About

    I’m a great believer in the “rule of three.” It’s a writing principle that proposes that things which come in threes are funnier, more satisfying, or more effective than two, four, or some other number of things. Now, if you doubt the primal power of this principle, then watch The Holy Hand Grenade of Antioch scene in Monty Python and the Holy Grail.

    Greg Jarboe/ ReelSEO- 34 readers -
  • Mobile Video Usage Nearly Caught Up to Desktop

    …. Of those who watch videos, 57% of mobile users report that they watch video on a daily basis on their devices, compared to 58% on desktops and laptops. The rapid growth of mobile video has gotten to the point where mobile is going to be surpassing desktop in this area. 42% of the people responding say they watch videos that are 5 minutes or less most…

    Michael Levanduski/ Performance Marketing Insider- 13 readers -
  • How Brands Can Make the Most Out of Christmas Video Marketing

    … - #ManOnTheMoon” was uploaded directly to Facebook on the same day generated 6.5M views in the first 7 days. So, the two versions of #BusterTheBoxer got a total of 48.3 million views over their first 7 days, compared to a total of 18.8 million views for the two versions of #ManOnTheMoon over their first 7 days. Comparing Video Campaign Metrics Now…

    Greg Jarboe/ ReelSEOin How To's YouTube- 32 readers -
  • 8 Reasons Why Consumers Will Watch and Engage With Your Video

    … to collect strategic insights related to different variables within the pre-roll and native video ad formats. They surveyed 13,600 people (6,400 PC users and 7,200 mobile users), ages 18-54, and 50% males/50% females. Their research methodology involved surveying people prior to ad exposure, then exposing them to a video ad, and finally surveying people…

    Greg Jarboe/ ReelSEOin Facebook- 36 readers -
  • 3 Video Ad Tests for a Changing Landscape

    … Mobile video is growing like wildfire, and what constitutes “video” is changing just as fast. The format, the way video is consumed, and how it fits into a consumer’s life overall is evolving. YouTube reports that mobile video consumption rises by 100% year after year. To keep up with the rapidly evolving video landscape, it’s time to start…

    Karen Amundson/ BoostBlogin YouTube- 32 readers -
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