Mobile Video

  • A Day in the Life of the Weather Channel’s Digital Editor-in-Chief

    … Channel, which was founded just over 35 years ago, is so much more than just a place for meteorology. The Weather Channel boasts a host of related digital channels, all of which have proven popular with audiences. In fact, one of the brand’s biggest bragging rights is that its mobile video viewing has grown 120% year-over-year! A lot of that improvement…

    ReelSEOin Facebook Twitter YouTube- 17 readers -
  • What Digital Video Trends Will Power #NewFronts 2017?

    …+ hours it aired in the first three months of 2017. But, after just announcing that average monthly active users (MAUs) has reached 328 million worldwide, up 6% year-over-year, we can expect Twitter to try to pull a rabbit out of their hat in order to get brands and their agencies interested in increasing, instead of decreasing, their advertising…

    Greg Jarboe/ ReelSEOin Google Twitter YouTube- 33 readers -
  • Teenagers Can’t Get Enough Mobile Video

    …. While less destructive, their constant fixation on the small screens doesn’t make mom and dad any happier. According to a Think with Google study conducted by Ipsos, my cousins’ behavior is par for the teenage course. The fact that 71 percent of 13-17 year-old smartphone users spend more than three hours a day watching mobile video is mind…

    The Content Strategist- 19 readers -
  • 3 Big YouTube Numbers Video Marketers Need to Care About

    I’m a great believer in the “rule of three.” It’s a writing principle that proposes that things which come in threes are funnier, more satisfying, or more effective than two, four, or some other number of things. Now, if you doubt the primal power of this principle, then watch The Holy Hand Grenade of Antioch scene in Monty Python and the Holy Grail.

    Greg Jarboe/ ReelSEO- 32 readers -
  • Mobile Video Usage Nearly Caught Up to Desktop

    …. Of those who watch videos, 57% of mobile users report that they watch video on a daily basis on their devices, compared to 58% on desktops and laptops. The rapid growth of mobile video has gotten to the point where mobile is going to be surpassing desktop in this area. 42% of the people responding say they watch videos that are 5 minutes or less most…

    Michael Levanduski/ Performance Marketing Insider- 13 readers -
  • How Brands Can Make the Most Out of Christmas Video Marketing

    …. And in the world of online video, the target audiences are far more segmented than the ones reached by television. So, the media targeting process involves a lot more strategic choices than selecting which shows on ITV currently have the right reach and composition for your annual Christmas advert. The Impact of Mobile on Video Marketing In addition, mobile…

    Greg Jarboe/ ReelSEOin How To's YouTube- 28 readers -
  • 8 Reasons Why Consumers Will Watch and Engage With Your Video

    … and purchase intent. So, think long and hard about how your target audience is more likely to hold their smartphones to watch your videos. Hint: More than nine out of 10 mobile users will hold their devices vertically, so Vertical Portrait alignments are more effective. Align tone of ads with KPIs to reach Millennials: Brands and agencies should employ…

    Greg Jarboe/ ReelSEOin Facebook- 30 readers -
  • 3 Video Ad Tests for a Changing Landscape

    … Mobile video is growing like wildfire, and what constitutes “video” is changing just as fast. The format, the way video is consumed, and how it fits into a consumer’s life overall is evolving. YouTube reports that mobile video consumption rises by 100% year after year. To keep up with the rapidly evolving video landscape, it’s time to start…

    Karen Amundson/ BoostBlogin YouTube- 29 readers -
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