Mobile Video

    • Teenagers Can’t Get Enough Mobile Video

      I have a pair of 13-year-old cousins who come over my childhood home every year for the holidays. When they were younger, their parents often harped on their impish outdoor behavior: “Put down that tree branch!” “Get out of the mud!” Eventually, they outgrew their old vices and replaced them with something more modern: excessive cell phone usage.

      The Content Strategist- 13 readers -
  • 3 Big YouTube Numbers Video Marketers Need to Care About

    …, which announced that it had started reporting of new mobile video metrics for YouTube and its Partner Channels. My first response was, “It’s about time.” I’d stopped reporting on comScore’s monthly rankings of online video properties back in October 2013 when it became clear that they only reflected desktop data, while 40 percent of YouTube views back…

    Greg Jarboe/ ReelSEOin Social YouTube- 19 readers -
  • Mobile Video Usage Nearly Caught Up to Desktop

    …. Of those who watch videos, 57% of mobile users report that they watch video on a daily basis on their devices, compared to 58% on desktops and laptops. The rapid growth of mobile video has gotten to the point where mobile is going to be surpassing desktop in this area. 42% of the people responding say they watch videos that are 5 minutes or less most…

    Michael Levanduski/ Performance Marketing Insider- 13 readers -
  • How Brands Can Make the Most Out of Christmas Video Marketing

    …. And in the world of online video, the target audiences are far more segmented than the ones reached by television. So, the media targeting process involves a lot more strategic choices than selecting which shows on ITV currently have the right reach and composition for your annual Christmas advert. The Impact of Mobile on Video Marketing In addition, mobile…

    Greg Jarboe/ ReelSEOin How To's YouTube- 19 readers -
  • 8 Reasons Why Consumers Will Watch and Engage With Your Video

    … to collect strategic insights related to different variables within the pre-roll and native video ad formats. They surveyed 13,600 people (6,400 PC users and 7,200 mobile users), ages 18-54, and 50% males/50% females. Their research methodology involved surveying people prior to ad exposure, then exposing them to a video ad, and finally surveying people…

    Greg Jarboe/ ReelSEOin Facebook- 26 readers -
  • 3 Video Ad Tests for a Changing Landscape

    … Mobile video is growing like wildfire, and what constitutes “video” is changing just as fast. The format, the way video is consumed, and how it fits into a consumer’s life overall is evolving. YouTube reports that mobile video consumption rises by 100% year after year. To keep up with the rapidly evolving video landscape, it’s time to start…

    Karen Amundson/ BoostBlogin YouTube- 23 readers -
  • Video Will Account for 70% of All Mobile Traffic by 2021 [Report]

    … equally for watching short-form video content, viewers are turning to their tablets to consume longer form video clips. Teens Turning to Mobile to Watch Video Content The study reports a 'significant increase' in the share of video traffic via mobile devices as viewers gradually change their viewing habits from traditional TV to streaming content via…

    Carla Marshall/ ReelSEOin YouTube- 25 readers -
  • 12 Reasons Why Video is Changing Everything for Traditional Media

    … targeting Millennial women. And The Independent recently became the U.K.’s first national newspaper to move to a digital-only future. #2 Mobile Comes First: Recent comScore data shows that desktop internet use might have peaked last year, and is in a steady decline in favor of mobile – particularly on video savvy social platforms. That’s why many…

    Greg Jarboe/ ReelSEOin Social Facebook- 19 readers -
  • 29 Big Online Video Marketing Statistics That Media Brands Need to Know

    There are a number of reasons why traditional media brands should see digital video marketing as a vital way to survive and thrive in the 21st Century. That’s why some of the biggest, blue-chip names in entertainment, news, and information made announcements during the 2016 Digital Content NewFronts earlier this month.

    Greg Jarboe/ ReelSEO- 41 readers -
  • Choosing the Right Platform for Mobile Video Ads, Part I

    …, as with most other social mobile video feeds, the video auto-plays without sound and is counted as a “view” after the video has played for 3 seconds (compared with YouTube which counts a view after 30 seconds). Even when videos aren’t played long enough to be counted as a view, users still have to scroll past them in their feeds, adding some branding value…

    Karen Amundson/ BoostBlogin Facebook YouTube- 20 readers -
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