Mobile Video Ads

  • How Gwynnie Bee, Framebridge and Marshalls Drive Sales with Mobile Video Ads

    … Officer Sheryl Sandberg, video is key: People are watching more video on Facebook than ever before, and changing how they connect with businesses. In a recent study Facebook commissioned with Kantar, 30% of mobile shoppers said video was the best way to discover new products. Many retailers are already successfully driving sales with video ads…

    Nanigansin How To's- 17 readers -
  • Vungle: Monetize your Mobile App with In-App Videos

    … The mobile app space is quite a competitive one and the days of creating an app, charging a few bucks, and expecting to get your return on investment are far behind us in most industries. However, in-app purchases and in-app advertising continue to help monetize the incredible investment that game and mobile app developers are investing. Vungle…

    Douglas Karr/ Marketing Technology Blog- 52 readers -
  • Game Changer: Winning Strategies for Scaling Mobile Games on Facebook [eBook]

    … successful game marketers. Growth marketing teams that can most effectively launch large-scale burst campaigns, consistently acquire high-value users, and monetize existing titles achieve the highest levels of success at scale. As Facebook has proven to be one of the most effective acquisition and monetization channels for game developers, those who…

    Nanigansin Social- 20 readers -
  • Twitter’s Audience Platform: A Mobile Campaign Rocket Booster

    … Twitter already helps brands reach millions of people every day with mobile-friendly, precisely targeted direct response ads. Now advertisers can take those same ads and use them to connect with audiences beyond the site and within the fast-growing app ecosystem. What Is The Twitter Audience Platform? The Twitter Audience Platform allows…

    Nanigansin Twitter- 32 readers -
  • How Nike, Bose and Kohl’s Are Converting Customers With Video Ads

    … trend. To drive purchases by conveying your brand’s products and style, take a page from these four retailers who are growing sales with eye-popping video ads on Facebook, Instagram and Twitter: Kohl’s Goes Native Because ads that look like native content will mesh well with the posts that surround them on social feeds, and will have a better chance…

    Nanigansin Social Mobile How To's- 18 readers -
  • Smaato: Mobile Video Ads Outperform Other Ad Formats, Deliver 11x Higher eCPMs

    … in Q1 2016. Music apps were followed by celebrity fan and gossip apps, which accounted for 11 percent of ad impressions in the arts and entertainment category in Q1 2016. Finally, when looking at different kinds of mobile ads, Smaato found mobile video ads outperform all other mobile ad formats. Specifically, when compared to traditional ad…

    AllTwitterin Mobile- 25 readers -
  • 5 Digital Video Creative Tips For Entertainment Advertisers

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Video ads are tailor made for entertainment media brands looking to scale advertising ROI. They’re perfectly suited to capture people’s attention on mobile, tell a quick and compelling story, and inspire viewers…

    Nanigansin Social- 14 readers -
  • 5 Winning Twitter Video Ads That Drive Clicks, Installs (And Revenue)

    … that affinity to attract views, clicks and downstream actions on campaigns. How are lead generation, mobile gaming and ecommerce companies using Twitter video ads to drive revenue? Here are five examples: REI Outdoor gear retailer REI uses a video in the Twitter ad below to promote downloads of its shopping app. Instead of pushing the app as an easier way…

    Nanigansin Social Twitter- 12 readers -
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