Mobile Video Ads

  • Game Changer: Winning Strategies for Scaling Mobile Games on Facebook [eBook]

    … Posts: IGG Hits ROI Goals for Lords Mobile Game Launch While Scaling Ad Spend 80X [Case Study] Kabam Scales Mobile Game into Top Grossing Title Using Video Ads and Nanigans Optimization Why Mobile Gaming Developers Should Invest Spend In Mobile App Install Carousel Ads Pocket Gems Surfaces Winning Ad Creative On Facebook And Scales Mobile Campaign 500% With Nanigans [Case Study] …

    Nanigansin Social- 14 readers -
  • Twitter’s Audience Platform: A Mobile Campaign Rocket Booster

    … Work? As you create your Twitter ads, you can choose to run them on the Twitter Audience Platform. When you select this targeting option, the reach of your campaign will extend to the thousands of apps and websites that your intended audience uses every day. Your calls to action for those ads will also be displayed, so you can still work towards…

    Nanigansin Twitter- 18 readers -
  • How Nike, Bose and Kohl’s Are Converting Customers With Video Ads

    … trend. To drive purchases by conveying your brand’s products and style, take a page from these four retailers who are growing sales with eye-popping video ads on Facebook, Instagram and Twitter: Kohl’s Goes Native Because ads that look like native content will mesh well with the posts that surround them on social feeds, and will have a better chance…

    Nanigansin Social Mobile How To's- 9 readers -
  • Smaato: Mobile Video Ads Outperform Other Ad Formats, Deliver 11x Higher eCPMs

    … on the Smaato platform in Q1 2016, at 52 percent. Arts and entertainment apps were followed by hobbies and interests apps (15 percent) and society apps (nine percent). Breaking the arts and entertainment app category down into subcategories, Smaato found music apps accounted for 59 percent of ad impressions in the arts and entertainment category…

    AllTwitterin Mobile- 16 readers -
  • 5 Digital Video Creative Tips For Entertainment Advertisers

    … destination Refinery29 adheres to the 3-second rule by creating a colorful and fun vibe — but keeps viewers watching the entire time thanks to its helpful tips and swimsuit styling demonstrations. An ad like this is irresistible on Facebook timelines thanks to its upbeat nature and handy fashion hacks. Free Guide: Getting Creative with Direct Response Video Advertising Access everything you need to drive revenue with video ads, including creative best practices, advertising inspiration and more! Get the Video Advertising Creative Guide …

    Nanigansin Social- 11 readers -
  • 5 Winning Twitter Video Ads That Drive Clicks, Installs (And Revenue)

    … to “see it from the beginning” all the more appealing. A movie-trailer style of video is a winning strategy for convincing Twitter users to download an app in order to continue the entertainment. Playrix When the game that you’re advertising is bright, colorful and fun, sometimes all you need to do is communicate that enjoyment to audiences in order…

    Nanigansin Social Twitter- 8 readers -
  • Best Practices For Direct Response Video Advertisers

    … to invest in and test out video campaigns, best practices are beginning to emerge. Here’s how our most successful customers are approaching the medium: Focus on Direct Response Video has traditionally been thought of as a branding tool, but Facebook’s video-enabled Mobile App Install ads are an indicator that the medium, when combined with a clear…

    Nanigans- 11 readers -
  • Mobile Video Ads Are About The Story Without The Sale

    … Google just released the results of a new experiment that’s quite impressive and should be watched by anyone looking to expand its video reach to the mobile device. Simply put, the in your face advertising model of yesterday just doesn’t work on our mobile device. Working with Mountain Dew, BBDO produced three different videos. The first…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
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