Mobile Video Ads

  • How Gwynnie Bee, Framebridge and Marshalls Drive Sales with Mobile Video Ads

    … Officer Sheryl Sandberg, video is key: People are watching more video on Facebook than ever before, and changing how they connect with businesses. In a recent study Facebook commissioned with Kantar, 30% of mobile shoppers said video was the best way to discover new products. Many retailers are already successfully driving sales with video ads…

    Nanigansin How To's- 17 readers -
  • Vungle: Monetize your Mobile App with In-App Videos

    … The mobile app space is quite a competitive one and the days of creating an app, charging a few bucks, and expecting to get your return on investment are far behind us in most industries. However, in-app purchases and in-app advertising continue to help monetize the incredible investment that game and mobile app developers are investing. Vungle…

    Douglas Karr/ Marketing Technology Blog- 53 readers -
  • Game Changer: Winning Strategies for Scaling Mobile Games on Facebook [eBook]

    … successful game marketers. Growth marketing teams that can most effectively launch large-scale burst campaigns, consistently acquire high-value users, and monetize existing titles achieve the highest levels of success at scale. As Facebook has proven to be one of the most effective acquisition and monetization channels for game developers, those who…

    Nanigansin Social- 20 readers -
  • Twitter’s Audience Platform: A Mobile Campaign Rocket Booster

    … advertisers to take ads that are already running on Twitter and push them to a larger mobile audience through Twitter’s extensive publisher network, which is comprised of thousands of apps. When it launched in 2014, Twitter’s Advertising Platform initially only offered app install and re-engagement ads for off-Twitter advertising. However, those…

    Nanigansin Twitter- 33 readers -
  • How Nike, Bose and Kohl’s Are Converting Customers With Video Ads

    …. As mobile advertising ramps up among retailers, so does spend towards mobile video ads. In Q1 2016, 26% more mobile ad spend was allocated to video formats in North America. That same quarter in Asia-Pacific, there was an astounding 46% increase in mobile video ad spend. These numbers indicate that now is the time to join in the retail video ad…

    Nanigansin Social Mobile How To's- 18 readers -
  • Smaato: Mobile Video Ads Outperform Other Ad Formats, Deliver 11x Higher eCPMs

    … in Q1 2016. Music apps were followed by celebrity fan and gossip apps, which accounted for 11 percent of ad impressions in the arts and entertainment category in Q1 2016. Finally, when looking at different kinds of mobile ads, Smaato found mobile video ads outperform all other mobile ad formats. Specifically, when compared to traditional ad…

    AllTwitterin Mobile- 25 readers -
  • 5 Digital Video Creative Tips For Entertainment Advertisers

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Video ads are tailor made for entertainment media brands looking to scale advertising ROI. They’re perfectly suited to capture people’s attention on mobile, tell a quick and compelling story, and inspire viewers…

    Nanigansin Social- 14 readers -
  • 5 Winning Twitter Video Ads That Drive Clicks, Installs (And Revenue)

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Video is a powerful force on Twitter. According to the site, 82% of users watch video content on Twitter. Because video is already a popular medium on the platform, it makes sense for advertisers to harness…

    Nanigansin Social Twitter- 12 readers -
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