Mobile Video Ads

  • Vungle: Monetize your Mobile App with In-App Videos

    … is one of the leaders in this industry, providing publishers a robust SDK for interactive video ads to monetize their apps, and providing video advertisers an incredible opportunity to reach an engaged mobile audience. Some of their customers have seen a 10x increase in monetization. Advertisers depend on Vungle’s creative optimization…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • Game Changer: Winning Strategies for Scaling Mobile Games on Facebook [eBook]

    … Posts: IGG Hits ROI Goals for Lords Mobile Game Launch While Scaling Ad Spend 80X [Case Study] Kabam Scales Mobile Game into Top Grossing Title Using Video Ads and Nanigans Optimization Why Mobile Gaming Developers Should Invest Spend In Mobile App Install Carousel Ads Pocket Gems Surfaces Winning Ad Creative On Facebook And Scales Mobile Campaign 500% With Nanigans [Case Study] …

    Nanigansin Social- 15 readers -
  • Twitter’s Audience Platform: A Mobile Campaign Rocket Booster

    … Twitter already helps brands reach millions of people every day with mobile-friendly, precisely targeted direct response ads. Now advertisers can take those same ads and use them to connect with audiences beyond the site and within the fast-growing app ecosystem. What Is The Twitter Audience Platform? The Twitter Audience Platform allows…

    Nanigansin Twitter- 24 readers -
  • How Nike, Bose and Kohl’s Are Converting Customers With Video Ads

    …. As mobile advertising ramps up among retailers, so does spend towards mobile video ads. In Q1 2016, 26% more mobile ad spend was allocated to video formats in North America. That same quarter in Asia-Pacific, there was an astounding 46% increase in mobile video ad spend. These numbers indicate that now is the time to join in the retail video ad…

    Nanigansin Social Mobile How To's- 10 readers -
  • Smaato: Mobile Video Ads Outperform Other Ad Formats, Deliver 11x Higher eCPMs

    … formats, like text and image ads, Smaato found mobile video ads deliver 11 times higher eCPMs (effective cost per thousand impressions) for publishers, at a 1,042 percent uplift. In a statement, Ragnar Kruse, CEO and co-founder of Smaato, commented: Mobile video advertising is showing enormous growth potential, helping publishers to boost…

    AllTwitterin Mobile- 21 readers -
  • 5 Digital Video Creative Tips For Entertainment Advertisers

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Video ads are tailor made for entertainment media brands looking to scale advertising ROI. They’re perfectly suited to capture people’s attention on mobile, tell a quick and compelling story, and inspire viewers…

    Nanigansin Social- 12 readers -
  • 5 Winning Twitter Video Ads That Drive Clicks, Installs (And Revenue)

    … that affinity to attract views, clicks and downstream actions on campaigns. How are lead generation, mobile gaming and ecommerce companies using Twitter video ads to drive revenue? Here are five examples: REI Outdoor gear retailer REI uses a video in the Twitter ad below to promote downloads of its shopping app. Instead of pushing the app as an easier way…

    Nanigansin Social Twitter- 8 readers -
  • Best Practices For Direct Response Video Advertisers

    … As advertising has shifted from print to television to digital, one thing hasn’t changed at all: The importance of creating great content that will engage potential customers. For social media marketers, creative selection is influenced by granular audience segmentation and “shareability,” as well as traditional concerns like target audience…

    Nanigans- 13 readers -
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