Mobile Video Ads

  • How Gwynnie Bee, Framebridge and Marshalls Drive Sales with Mobile Video Ads

    … also seeing the time-saving benefits of the framing service. Framebridge’s advertising team is able to harness the impact of video ads, while forgoing the hassle of extensive video production, with this sleek slideshow ad. Marshalls sticks to one theme It’s important to keep your video ads simple, especially when trying to reach mobile audiences. One…

    Nanigansin How To's- 17 readers -
  • Vungle: Monetize your Mobile App with In-App Videos

    … is one of the leaders in this industry, providing publishers a robust SDK for interactive video ads to monetize their apps, and providing video advertisers an incredible opportunity to reach an engaged mobile audience. Some of their customers have seen a 10x increase in monetization. Advertisers depend on Vungle’s creative optimization…

    Douglas Karr/ Marketing Technology Blog- 49 readers -
  • Game Changer: Winning Strategies for Scaling Mobile Games on Facebook [eBook]

    … $44.2 billion. That’s how much revenue mobile games are projected to generate by 2018. This skyrocketing revenue isn’t even close to its full potential, as just 62% of the US population will play mobile games by that same year, according to eMarketer. Profit-driven advertising on Facebook has become a critical strategy for today’s most…

    Nanigansin Social- 20 readers -
  • Twitter’s Audience Platform: A Mobile Campaign Rocket Booster

    … Work? As you create your Twitter ads, you can choose to run them on the Twitter Audience Platform. When you select this targeting option, the reach of your campaign will extend to the thousands of apps and websites that your intended audience uses every day. Your calls to action for those ads will also be displayed, so you can still work towards…

    Nanigansin Twitter- 32 readers -
  • How Nike, Bose and Kohl’s Are Converting Customers With Video Ads

    … trend. To drive purchases by conveying your brand’s products and style, take a page from these four retailers who are growing sales with eye-popping video ads on Facebook, Instagram and Twitter: Kohl’s Goes Native Because ads that look like native content will mesh well with the posts that surround them on social feeds, and will have a better chance…

    Nanigansin Social Mobile How To's- 18 readers -
  • Smaato: Mobile Video Ads Outperform Other Ad Formats, Deliver 11x Higher eCPMs

    … in Q1 2016. Music apps were followed by celebrity fan and gossip apps, which accounted for 11 percent of ad impressions in the arts and entertainment category in Q1 2016. Finally, when looking at different kinds of mobile ads, Smaato found mobile video ads outperform all other mobile ad formats. Specifically, when compared to traditional ad…

    AllTwitterin Mobile- 25 readers -
  • 5 Digital Video Creative Tips For Entertainment Advertisers

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Video ads are tailor made for entertainment media brands looking to scale advertising ROI. They’re perfectly suited to capture people’s attention on mobile, tell a quick and compelling story, and inspire viewers…

    Nanigansin Social- 14 readers -
  • 5 Winning Twitter Video Ads That Drive Clicks, Installs (And Revenue)

    … that affinity to attract views, clicks and downstream actions on campaigns. How are lead generation, mobile gaming and ecommerce companies using Twitter video ads to drive revenue? Here are five examples: REI Outdoor gear retailer REI uses a video in the Twitter ad below to promote downloads of its shopping app. Instead of pushing the app as an easier way…

    Nanigansin Social Twitter- 12 readers -