Mobile Video Ads

  • Vungle: Monetize your Mobile App with In-App Videos

    … where your users see ads with flexible ad placements. By publishing an in-app video to a relevant application, Vungle can increase other mobile app’s user acquisitions and installations by targeting similar audiences and apps through programmatic ad buying. Vungle offers both an ad exchange and a private marketplace to reach premium audiences in the hottest apps. Download Vungle’s SDK © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 38 readers -
  • Game Changer: Winning Strategies for Scaling Mobile Games on Facebook [eBook]

    … successful game marketers. Growth marketing teams that can most effectively launch large-scale burst campaigns, consistently acquire high-value users, and monetize existing titles achieve the highest levels of success at scale. As Facebook has proven to be one of the most effective acquisition and monetization channels for game developers, those who…

    Nanigansin Social- 15 readers -
  • Twitter’s Audience Platform: A Mobile Campaign Rocket Booster

    … Work? As you create your Twitter ads, you can choose to run them on the Twitter Audience Platform. When you select this targeting option, the reach of your campaign will extend to the thousands of apps and websites that your intended audience uses every day. Your calls to action for those ads will also be displayed, so you can still work towards…

    Nanigansin Twitter- 26 readers -
  • How Nike, Bose and Kohl’s Are Converting Customers With Video Ads

    …. As mobile advertising ramps up among retailers, so does spend towards mobile video ads. In Q1 2016, 26% more mobile ad spend was allocated to video formats in North America. That same quarter in Asia-Pacific, there was an astounding 46% increase in mobile video ad spend. These numbers indicate that now is the time to join in the retail video ad…

    Nanigansin Social Mobile How To's- 11 readers -
  • Smaato: Mobile Video Ads Outperform Other Ad Formats, Deliver 11x Higher eCPMs

    … formats, like text and image ads, Smaato found mobile video ads deliver 11 times higher eCPMs (effective cost per thousand impressions) for publishers, at a 1,042 percent uplift. In a statement, Ragnar Kruse, CEO and co-founder of Smaato, commented: Mobile video advertising is showing enormous growth potential, helping publishers to boost…

    AllTwitterin Mobile- 23 readers -
  • 5 Digital Video Creative Tips For Entertainment Advertisers

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Video ads are tailor made for entertainment media brands looking to scale advertising ROI. They’re perfectly suited to capture people’s attention on mobile, tell a quick and compelling story, and inspire viewers…

    Nanigansin Social- 12 readers -
  • 5 Winning Twitter Video Ads That Drive Clicks, Installs (And Revenue)

    … that affinity to attract views, clicks and downstream actions on campaigns. How are lead generation, mobile gaming and ecommerce companies using Twitter video ads to drive revenue? Here are five examples: REI Outdoor gear retailer REI uses a video in the Twitter ad below to promote downloads of its shopping app. Instead of pushing the app as an easier way…

    Nanigansin Social Twitter- 9 readers -
  • Best Practices For Direct Response Video Advertisers

    … to invest in and test out video campaigns, best practices are beginning to emerge. Here’s how our most successful customers are approaching the medium: Focus on Direct Response Video has traditionally been thought of as a branding tool, but Facebook’s video-enabled Mobile App Install ads are an indicator that the medium, when combined with a clear…

    Nanigans- 13 readers -
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