Mobile Video Advertising

  • Leveraging YouTube’s Top Three Priorities: Mobile, Mobile and Mobile

    … on mobile video in North America is growing at a rate that exceeds other ad formats, but still has a way to go to catch up with desktop, or television. The study confirms that spending for video advertising on mobile devices in the U.S. will increase by more than 70% to $2.62 billion by the end of the year, that over 1/3 of the estimated total of $7.77…

    Greg Jarboe/ ReelSEOin YouTube- 35 readers -
  • Mobile Video Ads Are About The Story Without The Sale

    … Google just released the results of a new experiment that’s quite impressive and should be watched by anyone looking to expand its video reach to the mobile device. Simply put, the in your face advertising model of yesterday just doesn’t work on our mobile device. Working with Mountain Dew, BBDO produced three different videos. The first…

    Douglas Karr/ Marketing Technology Blog- 33 readers -
  • Video Ads Land on Flipboard and They Won’t Auto-play

    … that they see higher completion rates when users are given the choice to opt-in to play the video. Nicole McCormack, Flipboard's West Coast Online Ad Sales Director, explained the decision: When people are reading Flipboard and see an ad, we don’t want to suddenly be playing video that feels intrusive or causes latency in the experience. We believe…

    Carla Marshall/ ReelSEOin Facebook- 8 readers -
  • Americans Spend 33 Minutes a Day Watching Video on Smartphones

    … watching their TV screens. Two new reports from mobile video advertising company Vdopia highlights mobile data usage on its network in both the US and the UK. The research shows how consumers are using mobile devices to research and buy products, as well as watch a wide range of entertainment. Mobile Devices and Video Consumption: Report Highlights…

    Carla Marshall/ ReelSEO- 18 readers -
  • Mobile Video Ad Inventory Skyrockets, More Than Tripled In Q1 [Report]

    … Mobile video ad inventory grew exponentially last quarter. In the US, the number of mobile video ad auctions increased 350 percent from the previous quarter according to TubeMogul's Q1 2014 update on the programmatic video advertising market. The average number of mobile video ad auctions on the TubeMogul platform topped 860 million in Q1, up…

    Ginny Marvin/ Marketing Land- 10 readers -
  • Late Night Best Time for Mobile Video Ad CTR, Completion Rate on Phones

    … The Mobile Marketing Association's 2014 Mobile Video Benchmark Study offers some great insights into mobile video advertising including stats on completion rates and CTR for skippable and non-skippable mobile video ads. We have looked at Skippable Mobile Video Ad Completion Rates Low, CTR Near Non-skippable, and how Duration of Mobile Video…

    Christophor Rick/ ReelSEO- 2 readers -
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