Mobile Video Advertising

  • Leveraging YouTube’s Top Three Priorities: Mobile, Mobile and Mobile

    … mobile video? We Watch 39 Mins of Mobile Video a Day Video consumption via mobile is on the increase, with Cisco predicting that by By 2019, 72% of mobile traffic will be made up of video content. Recent research from eMarketer also highlights the fact that over 105 million smartphone owners in the U.S. will consume at least one video a month…

    Greg Jarboe/ ReelSEOin YouTube- 33 readers -
  • Mobile Video Ads Are About The Story Without The Sale

    … Google just released the results of a new experiment that’s quite impressive and should be watched by anyone looking to expand its video reach to the mobile device. Simply put, the in your face advertising model of yesterday just doesn’t work on our mobile device. Working with Mountain Dew, BBDO produced three different videos. The first…

    Douglas Karr/ Marketing Technology Blog- 32 readers -
  • Video Ads Land on Flipboard and They Won’t Auto-play

    … Hot on the heels of Spotify, another mega-site is embracing video advertising via its mobile app. This time it's Flipboard, the content curation social platform with 100 million active users. The videos ads will play in a full-screen format when clicked on by the user, and the ads will last from between 15 and 30 seconds, although longer format…

    Carla Marshall/ ReelSEOin Facebook- 8 readers -
  • Americans Spend 33 Minutes a Day Watching Video on Smartphones

    … watching their TV screens. Two new reports from mobile video advertising company Vdopia highlights mobile data usage on its network in both the US and the UK. The research shows how consumers are using mobile devices to research and buy products, as well as watch a wide range of entertainment. Mobile Devices and Video Consumption: Report Highlights…

    Carla Marshall/ ReelSEO- 16 readers -
  • Mobile Video Ad Inventory Skyrockets, More Than Tripled In Q1 [Report]

    … Mobile video ad inventory grew exponentially last quarter. In the US, the number of mobile video ad auctions increased 350 percent from the previous quarter according to TubeMogul's Q1 2014 update on the programmatic video advertising market. The average number of mobile video ad auctions on the TubeMogul platform topped 860 million in Q1, up…

    Ginny Marvin/ Marketing Land- 10 readers -
  • Late Night Best Time for Mobile Video Ad CTR, Completion Rate on Phones

    … The Mobile Marketing Association's 2014 Mobile Video Benchmark Study offers some great insights into mobile video advertising including stats on completion rates and CTR for skippable and non-skippable mobile video ads. We have looked at Skippable Mobile Video Ad Completion Rates Low, CTR Near Non-skippable, and how Duration of Mobile Video…

    Christophor Rick/ ReelSEO- 2 readers -
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