Mobile Web

The mobile web refers to access to the world wide web, i.e. the use of browser-based Internet services, from a handheld mobile device, such as a smartphone or a feature phone, connected to a mobile network or other wireless network.Traditionally, access to the Web has been via fixed-line services on laptops and desktop computers. However, the Web is becoming more accessible by portable and wireless devices. An early 2010 ITU (International Telecommunication Union) report said that with the current growth rates, web access by people on the go — via laptops and smart mobile devices – is likely to exceed web access from desktop computers within the next five years.
Posts about Mobile Web
    • How speed affects your site’s performance [infographic]

      Site speed is an important factor for SEO and conversion, but do we really understand its impact? There is increased online competition and a decreased attention span that makes it hard for a site to convert visits into sales, or even to increase traffic. Site speed can significantly affect a user’s decision on whether a visit to a page should be prolonged (or repeated) and t ...

      Search Engine Watch- 11 readers -
  • Three reasons you might not need Google AMP after all

    … is by disabling plugins and other JavaScript assets. This ensures that there isn’t much code that needs to download to the visitor’s web browser before the page is viewable. But you don’t need AMP to disable your most sluggish mobile-unfriendly plugins and other JavaScript-powered components. If you’re working in WordPress, then this isn’t…

    Ben Jacobson/ Search Engine Watch- 10 readers -
  • Publishers are struggling with AMP page monetization

    … Google’s Accelerated Mobile Pages (AMP) initiative has gained significant traction in the past 12 months, and high-profile publishers such as The New York Times, Wall Street Journal and Hearst are among the many companies that have adopted AMP. According to a DoubleClick study conducted earlier this year that looked at various performance…

    Search Engine Watch- 7 readers -
  • Apps Continue to Battle, But the Mobile Web May Be Catching Up

    … Apps Continue to Battle, But the Mobile Web May Be Catching Up October 12, 2016 by David Card Leave a Comment Filed Under: Commentary It is time to revisit the apps versus mobile web debate. At the TAP 2016 conference a couple weeks ago, I got the distinct impression that there was a movement away from apps toward mobile websites — and keep…

    Street Fightin Social Mobile- 7 readers -
  • Why retailers shouldn’t overlook the value of m-commerce apps

    … Recent stats suggest that the mobile web has the edge over apps in terms of m-commerce sales, but this doesn’t mean retailers should dismiss apps. Five to ten years ago, after the release of the first iPhone and before the widespread adoption of responsive design, there was a genuine decision to be made between apps and mobile web for retailers…

    Graham Charlton/ Search Engine Watch- 11 readers -
  • Google AMP update: who benefits the most?

    … the framework, and Google estimates that there are 4 million new pages being indexed every week. With this latest change, we can expect to see adoption increase precipitously. Who will benefit from implementing AMP? Of course, this raises the question of which sites will benefit the most from AMP. According to Google’s Washington Post case study…

    Search Engine Watch- 8 readers -
  • Google AMP is coming to organic search results

    … Six months ago, Google’s Accelerated Mobile Pages initiative was only available in the ‘Top Stories’ carousel of it search results. Now Google has announced that AMP support will be rolled out across the entire organic search results page. In a blog post published just a couple of hours ago, Google is previewing exactly how this new layout…

    Christopher Ratcliff/ Search Engine Watch- 13 readers -
  • Is Google AMP a ranking signal?

    … So I’ve been working my backside off trying to implement Google’s Accelerated Pages, with limited amounts of success and bucket-loads of frustration and I’ve come to the point now where I have to ask… is it all really worth it? Before we get to the wider picture of why AMP is so important, and why ultimately you probably do need to implement…

    Christopher Ratcliff/ Search Engine Watch- 13 readers -
  • Google Updates iOS App With Support for Accelerated Mobile Pages

    … Google updated its iOS application, introducing support for Accelerated Mobile Pages. These pages are part of an overall initiative designed to make the mobile Web experience faster for users, and they are created to load instantly for users to read. With this update, when users perform searches in the Google app, any related AMP news…

    AllFacebookin Google- 12 readers -
  • Smaato: Share of In-App Mobile Ad Spending Increased 13% in 2015

    … Advertising platform Smaato has released its Q4 2015 Global Trends in Mobile Advertising Report, which revealed mobile ad spending in the U.S. increased 174 percent year-over-year, from Q4 2014 to Q4 2015. In addition, while the U.S. is still the most valuable ad market in the world, Smaato found China experienced the largest growth in mobile…

    Inside Facebookin Mobile- 15 readers -
  • Metaservices FTW!

    … and desktop web. And now with an emerging, multi-tasking layer of user command and control based on the simplest of interfaces: Text. Check out Prompt, which TechCrunch aptly called “a command line for the real world.” Prompt is about two things. First, integrations with useful mobile services — the chiclets. And second, a simple, social, text-like…

    John Battelle's Search Blog- 12 readers -
  • Snapchat Rolls Out Add Me URLs: This Week in Social Media

    …” and in places such as email signatures. When tapped on a mobile device, the URL “opens a preview of your profile on Snapchat with an ‘Add’ button.” “You can copy your unique URL or instantly share it through other apps like Twitter.” Facebook Broadens Audience Network to Support Mobile Web: “The Audience Network is expanding to include support for mobile…

    Social Media Examinerin Social- 33 readers -
  • Facebook Audience Network Adds Support for Mobile Web

    … engineer Mike Murphey wrote in a developer blog post that digital media consumption via mobile Web browsers rose 53 percent between 2013 and 2015, adding that news sites receive about 40 percent of their traffic via mobile devices, with 93 percent of that coming via the mobile Web, and saying of Facebook Audience Network: Our focus is on creating real…

    David Cohen/ AllTwitterin Social Facebook- 10 readers -
  • Editor’s Take: The Apps vs. Browser Debate Is a Distraction

    … Editor’s Take: The Apps vs. Browser Debate Is a Distraction September 29, 2015 by Noah Elkin Leave a Comment Filed Under: Commentary, Features, Mobile The venerable apps vs. mobile web debate continues to rage on, the fires stoked anew by a recent comScore report that showed time spent with apps has grown at a far faster rate over the past…

    Street Fight- 11 readers -
  • Mobile Apps: The Key to Content Personalization

    …? Mobile Web Versus Mobile Apps The main difference between mobile web and mobile apps is the extent that each of them allows you to get to know your visitors. With mobile web, much like desktop, you can’t know much about the visitor unless they provide you with information or they log into an account. When visitors land on your website, you can’t know…

    Yael Grauer/ Relevancein Content- 15 readers -
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