Mobile Web

The mobile web refers to access to the world wide web, i.e. the use of browser-based Internet services, from a handheld mobile device, such as a smartphone or a feature phone, connected to a mobile network or other wireless network.Traditionally, access to the Web has been via fixed-line services on laptops and desktop computers. However, the Web is becoming more accessible by portable and wireless devices. An early 2010 ITU (International Telecommunication Union) report said that with the current growth rates, web access by people on the go — via laptops and smart mobile devices – is likely to exceed web access from desktop computers within the next five years.
Posts about Mobile Web
    • How to Write Better Content for a Mobile Workforce

      by Jayson DeMers If you want your content marketing campaign to be successful, you need to make sure it appeals to your target audience, both to achieve higher relevance for strategies like SEO, and to better hold attention from readers. If your target audience is made up of professionals, that means catering to industry considerations, including offering instructions, news, p ...

      Search Engine Guidein Content How To's- 12 readers -
  • How speed affects your site’s performance [infographic]

    … be prolonged (or repeated) and this cannot be overlooked by any site owner. In fact, a page’s load time affects several key areas: Sales It’s no surprise that 79% of customers are less likely to buy again from a site that lacks a speed optimised performance. As everything gets faster, you cannot afford to stay still. Mobile experience Mobile…

    Search Engine Watch- 16 readers -
  • Three reasons you might not need Google AMP after all

    … is by disabling plugins and other JavaScript assets. This ensures that there isn’t much code that needs to download to the visitor’s web browser before the page is viewable. But you don’t need AMP to disable your most sluggish mobile-unfriendly plugins and other JavaScript-powered components. If you’re working in WordPress, then this isn’t…

    Ben Jacobson/ Search Engine Watch- 17 readers -
  • Publishers are struggling with AMP page monetization

    … Google’s Accelerated Mobile Pages (AMP) initiative has gained significant traction in the past 12 months, and high-profile publishers such as The New York Times, Wall Street Journal and Hearst are among the many companies that have adopted AMP. According to a DoubleClick study conducted earlier this year that looked at various performance…

    Search Engine Watch- 7 readers -
  • Apps Continue to Battle, But the Mobile Web May Be Catching Up

    …. (Source: Nielsen Total Audience Report Q2 2016) Yes, smartphone time is dominated by apps. That’s what app vendors all quote. App usage consumed 88% of the time spent on smartphones in the U.S, versus 12% by mobile websites. It’s not much different for tablets. In fact, smartphone apps soaked up 49% of digital media time overall, making them…

    Street Fightin Social Mobile- 8 readers -
  • Why retailers shouldn’t overlook the value of m-commerce apps

    …% of retailers have mobile apps, while many more have mobile-friendly sites. So, many customers simply don’t have a choice between apps and mobile web, depending which retailers they choose to shop with. Stats from a recent Criteo report show a different perspective. It finds that apps account for 54% of mobile sales among its clients, ahead of 46…

    Graham Charlton/ Search Engine Watch- 26 readers -
  • Google AMP update: who benefits the most?

    … Google continues to shake up mobile search in its goal to perfect user experience. Earlier this month, they announced that they will extend the reach of Accelerated Mobile Pages (AMP) to all mobile search engine results. Whereas the original rollout limited AMP results to the “Top Stories” carousel, this update will allow all types of publishers…

    Search Engine Watch- 11 readers -
  • Google AMP is coming to organic search results

    … Google reiterated today that AMP is not a ranking signal. “To clarify, this is not a ranking change for sites.” Google AMP is specifically designed to improve the mobile user experience offering stripped down versions of web pages that load instantly, have minimal navigation, are uncluttered with ads (for now) and require very little network…

    Christopher Ratcliff/ Search Engine Watch- 19 readers -
  • Is Google AMP a ranking signal?

    … So I’ve been working my backside off trying to implement Google’s Accelerated Pages, with limited amounts of success and bucket-loads of frustration and I’ve come to the point now where I have to ask… is it all really worth it? Before we get to the wider picture of why AMP is so important, and why ultimately you probably do need to implement…

    Christopher Ratcliff/ Search Engine Watch- 23 readers -
  • Google Updates iOS App With Support for Accelerated Mobile Pages

    ….” Finally, this update adds sports highlights to the app’s Now cards. These Now cards offer users personalized information, such as reminders and weather information, as well as news updates and more. Information can be based on a user’s location or on their activity within other mobile apps. When users receive a Now card with a sports highlight, they can watch the highlight without leaving the Google app. Readers: What do you think of these updates? Featured image courtesy of Yeamake / Shutterstock.com. …

    AllFacebookin Google- 12 readers -
  • Smaato: Share of In-App Mobile Ad Spending Increased 13% in 2015

    … Advertising platform Smaato has released its Q4 2015 Global Trends in Mobile Advertising Report, which revealed mobile ad spending in the U.S. increased 174 percent year-over-year, from Q4 2014 to Q4 2015. In addition, while the U.S. is still the most valuable ad market in the world, Smaato found China experienced the largest growth in mobile…

    Inside Facebookin Mobile- 17 readers -
  • Metaservices FTW!

    … and desktop web. And now with an emerging, multi-tasking layer of user command and control based on the simplest of interfaces: Text. Check out Prompt, which TechCrunch aptly called “a command line for the real world.” Prompt is about two things. First, integrations with useful mobile services — the chiclets. And second, a simple, social, text-like…

    John Battelle's Search Blog- 16 readers -
  • Snapchat Rolls Out Add Me URLs: This Week in Social Media

    … daily active users has soared to “934 million on average.” Facebook shared its “quarterly results and shared an update on our community’s progress to connect the world.” Yahoo Redesigns Homepage and App Around Content and Social Sharing: Yahoo rolled out “new updates to the Yahoo app and homepage in the U.S.” that make it “easier to discover…

    Social Media Examinerin Social- 38 readers -
  • Facebook Audience Network Adds Support for Mobile Web

    … Facebook announced Tuesday that its Facebook Audience Network mobile ad network added support for the mobile Web. The social network officially introduced Facebook Audience Network at F8 in April 2014, and it revealed earlier this month that the ad network reached a $1 billion annual run rate during the fourth quarter of 2015. Software…

    David Cohen/ AllTwitterin Social Facebook- 12 readers -
  • Editor’s Take: The Apps vs. Browser Debate Is a Distraction

    … Fight’s The Local Merchant 2015 report found, but there is a long list of basic channels and tactics that come first. There are many larger issues at play in the apps vs. browser debate, some technology- and user experience-related, others linked to competing visions of digital giants (Apple, Google, et al). But for local merchants, the debate…

    Street Fight- 13 readers -
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