Mobile Web

The mobile web refers to access to the world wide web, i.e. the use of browser-based Internet services, from a handheld mobile device, such as a smartphone or a feature phone, connected to a mobile network or other wireless network.Traditionally, access to the Web has been via fixed-line services on laptops and desktop computers. However, the Web is becoming more accessible by portable and wireless devices. An early 2010 ITU (International Telecommunication Union) report said that with the current growth rates, web access by people on the go — via laptops and smart mobile devices – is likely to exceed web access from desktop computers within the next five years.
Posts about Mobile Web
  • How to optimize your mobile site speed: Testing for issues

    …? Putting things right A note before we begin: Web/mobile images are an imprecise science. There are no hard and fast rules – different practitioners and scenarios dictate differing course of action. There is no best format, size, content type, design, shape, placement or number of images, but there are best practices to help you make those decisions…

    Search Engine Watchin How To's- 18 readers -
  • Google I/O: What’s going on with Progressive Web Apps?

    … led and backed by Google, they bring the potential for 1) broad adoption, 2) lots of resources, and 3) favorable treatment from Android, Chrome and Google Search. What’s so great about Progressive Web Apps? PWAs bring native app-like functions and features to websites. They should (depending on the quality of the build) work on all smart devices…

    Search Engine Watchin Google- 16 readers -
  • How to Write Better Content for a Mobile Workforce

    … behind a desk per week. Our workforce is becoming increasingly mobile, working remotely and on the go, and our content needs to change to reflect that shift. How to Write Better Content for a Mobile Workforce There are three major changes to consider when brainstorming new content: Mobile devices are smaller and offer a different UI. As you've…

    Search Engine Guidein Content How To's- 12 readers -
  • How speed affects your site’s performance [infographic]

    … be prolonged (or repeated) and this cannot be overlooked by any site owner. In fact, a page’s load time affects several key areas: Sales It’s no surprise that 79% of customers are less likely to buy again from a site that lacks a speed optimised performance. As everything gets faster, you cannot afford to stay still. Mobile experience Mobile…

    Search Engine Watch- 20 readers -
  • Three reasons you might not need Google AMP after all

    … is by disabling plugins and other JavaScript assets. This ensures that there isn’t much code that needs to download to the visitor’s web browser before the page is viewable. But you don’t need AMP to disable your most sluggish mobile-unfriendly plugins and other JavaScript-powered components. If you’re working in WordPress, then this isn’t…

    Ben Jacobson/ Search Engine Watch- 33 readers -
  • Publishers are struggling with AMP page monetization

    … Google’s Accelerated Mobile Pages (AMP) initiative has gained significant traction in the past 12 months, and high-profile publishers such as The New York Times, Wall Street Journal and Hearst are among the many companies that have adopted AMP. According to a DoubleClick study conducted earlier this year that looked at various performance…

    Search Engine Watch- 11 readers -
  • Apps Continue to Battle, But the Mobile Web May Be Catching Up

    … Apps Continue to Battle, But the Mobile Web May Be Catching Up October 12, 2016 by David Card Leave a Comment Filed Under: Commentary It is time to revisit the apps versus mobile web debate. At the TAP 2016 conference a couple weeks ago, I got the distinct impression that there was a movement away from apps toward mobile websites — and keep…

    Street Fightin Social Mobile- 8 readers -
  • Why retailers shouldn’t overlook the value of m-commerce apps

    … Recent stats suggest that the mobile web has the edge over apps in terms of m-commerce sales, but this doesn’t mean retailers should dismiss apps. Five to ten years ago, after the release of the first iPhone and before the widespread adoption of responsive design, there was a genuine decision to be made between apps and mobile web for retailers…

    Graham Charlton/ Search Engine Watch- 32 readers -
  • Google AMP update: who benefits the most?

    … Google continues to shake up mobile search in its goal to perfect user experience. Earlier this month, they announced that they will extend the reach of Accelerated Mobile Pages (AMP) to all mobile search engine results. Whereas the original rollout limited AMP results to the “Top Stories” carousel, this update will allow all types of publishers…

    Search Engine Watch- 18 readers -
  • Google AMP is coming to organic search results

    … Google reiterated today that AMP is not a ranking signal. “To clarify, this is not a ranking change for sites.” Google AMP is specifically designed to improve the mobile user experience offering stripped down versions of web pages that load instantly, have minimal navigation, are uncluttered with ads (for now) and require very little network…

    Christopher Ratcliff/ Search Engine Watch- 24 readers -
  • Is Google AMP a ranking signal?

    … a super-quick refresher on AMP in case you’re completely lost: Google’s Accelerated Mobile Pages are an open source initiative which aims to improve the performance of the mobile web. stripped-down versions of web pages. When you Google search for an article on a mobile, you may have spotted the ‘lightning’ symbol. This is to indicate…

    Christopher Ratcliff/ Search Engine Watch- 29 readers -
  • Google Updates iOS App With Support for Accelerated Mobile Pages

    ….” Finally, this update adds sports highlights to the app’s Now cards. These Now cards offer users personalized information, such as reminders and weather information, as well as news updates and more. Information can be based on a user’s location or on their activity within other mobile apps. When users receive a Now card with a sports highlight, they can watch the highlight without leaving the Google app. Readers: What do you think of these updates? Featured image courtesy of Yeamake / Shutterstock.com. …

    AllFacebookin Google- 16 readers -
  • Smaato: Share of In-App Mobile Ad Spending Increased 13% in 2015

    … Advertising platform Smaato has released its Q4 2015 Global Trends in Mobile Advertising Report, which revealed mobile ad spending in the U.S. increased 174 percent year-over-year, from Q4 2014 to Q4 2015. In addition, while the U.S. is still the most valuable ad market in the world, Smaato found China experienced the largest growth in mobile…

    Inside Facebookin Mobile- 21 readers -
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