Mobile Web

The mobile web refers to access to the world wide web, i.e. the use of browser-based Internet services, from a handheld mobile device, such as a smartphone or a feature phone, connected to a mobile network or other wireless network.Traditionally, access to the Web has been via fixed-line services on laptops and desktop computers. However, the Web is becoming more accessible by portable and wireless devices. An early 2010 ITU (International Telecommunication Union) report said that with the current growth rates, web access by people on the go — via laptops and smart mobile devices – is likely to exceed web access from desktop computers within the next five years.
Posts about Mobile Web
    • Google I/O: What’s going on with Progressive Web Apps?

      At Google’s developer jamboree, Google I/O, last week the search giant paraded a host of big name case studies and compelling stats to herald its success with two initiatives to make the mobile web better and faster: Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMP). Progressive Web Apps are a Google innovation designed to combine the best features of mobile apps a ...

      Search Engine Watchin Google- 10 readers -
  • How to Write Better Content for a Mobile Workforce

    … by Jayson DeMers If you want your content marketing campaign to be successful, you need to make sure it appeals to your target audience, both to achieve higher relevance for strategies like SEO, and to better hold attention from readers. If your target audience is made up of professionals, that means catering to industry considerations…

    Search Engine Guidein Content How To's- 12 readers -
  • How speed affects your site’s performance [infographic]

    … Site speed is an important factor for SEO and conversion, but do we really understand its impact? There is increased online competition and a decreased attention span that makes it hard for a site to convert visits into sales, or even to increase traffic. Site speed can significantly affect a user’s decision on whether a visit to a page should…

    Search Engine Watch- 19 readers -
  • Three reasons you might not need Google AMP after all

    …. Smartphones have less powerful hardware and network connections than desktop and laptop devices, and Google wants to be sure that the websites they refer people to meet user expectations. The data shows that 40% of people abandon websites that take more than three seconds to load. AMP, which is short for Accelerated Mobile Pages, is Google’s answer. How…

    Ben Jacobson/ Search Engine Watch- 23 readers -
  • Publishers are struggling with AMP page monetization

    … Google’s Accelerated Mobile Pages (AMP) initiative has gained significant traction in the past 12 months, and high-profile publishers such as The New York Times, Wall Street Journal and Hearst are among the many companies that have adopted AMP. According to a DoubleClick study conducted earlier this year that looked at various performance…

    Search Engine Watch- 8 readers -
  • Apps Continue to Battle, But the Mobile Web May Be Catching Up

    … Apps Continue to Battle, But the Mobile Web May Be Catching Up October 12, 2016 by David Card Leave a Comment Filed Under: Commentary It is time to revisit the apps versus mobile web debate. At the TAP 2016 conference a couple weeks ago, I got the distinct impression that there was a movement away from apps toward mobile websites — and keep…

    Street Fightin Social Mobile- 8 readers -
  • Why retailers shouldn’t overlook the value of m-commerce apps

    … Recent stats suggest that the mobile web has the edge over apps in terms of m-commerce sales, but this doesn’t mean retailers should dismiss apps. Five to ten years ago, after the release of the first iPhone and before the widespread adoption of responsive design, there was a genuine decision to be made between apps and mobile web for retailers…

    Graham Charlton/ Search Engine Watch- 28 readers -
  • Google AMP update: who benefits the most?

    … Google continues to shake up mobile search in its goal to perfect user experience. Earlier this month, they announced that they will extend the reach of Accelerated Mobile Pages (AMP) to all mobile search engine results. Whereas the original rollout limited AMP results to the “Top Stories” carousel, this update will allow all types of publishers…

    Search Engine Watch- 14 readers -
  • Google AMP is coming to organic search results

    … Google reiterated today that AMP is not a ranking signal. “To clarify, this is not a ranking change for sites.” Google AMP is specifically designed to improve the mobile user experience offering stripped down versions of web pages that load instantly, have minimal navigation, are uncluttered with ads (for now) and require very little network…

    Christopher Ratcliff/ Search Engine Watch- 20 readers -
  • Is Google AMP a ranking signal?

    … a super-quick refresher on AMP in case you’re completely lost: Google’s Accelerated Mobile Pages are an open source initiative which aims to improve the performance of the mobile web. stripped-down versions of web pages. When you Google search for an article on a mobile, you may have spotted the ‘lightning’ symbol. This is to indicate…

    Christopher Ratcliff/ Search Engine Watch- 26 readers -
  • Google Updates iOS App With Support for Accelerated Mobile Pages

    … Google updated its iOS application, introducing support for Accelerated Mobile Pages. These pages are part of an overall initiative designed to make the mobile Web experience faster for users, and they are created to load instantly for users to read. With this update, when users perform searches in the Google app, any related AMP news…

    AllFacebookin Google- 15 readers -
  • Smaato: Share of In-App Mobile Ad Spending Increased 13% in 2015

    … impressions without data increased 42 percent year-over-year on Smaato’s platform, while eCPMs for ad impressions with data increased 120 percent. In a statement, Ragnar Kruse, CEO and co-founder of Smaato, commented: Data truly is the new mobile currency. It’s a win-win-win. Making use of this data maximizes revenue for publishers, it allows advertisers…

    Inside Facebookin Mobile- 20 readers -
  • Metaservices FTW!

    … and desktop web. And now with an emerging, multi-tasking layer of user command and control based on the simplest of interfaces: Text. Check out Prompt, which TechCrunch aptly called “a command line for the real world.” Prompt is about two things. First, integrations with useful mobile services — the chiclets. And second, a simple, social, text-like…

    John Battelle's Search Blog- 22 readers -
  • Snapchat Rolls Out Add Me URLs: This Week in Social Media

    …” and in places such as email signatures. When tapped on a mobile device, the URL “opens a preview of your profile on Snapchat with an ‘Add’ button.” “You can copy your unique URL or instantly share it through other apps like Twitter.” Facebook Broadens Audience Network to Support Mobile Web: “The Audience Network is expanding to include support for mobile…

    Social Media Examinerin Social- 39 readers -
  • Facebook Audience Network Adds Support for Mobile Web

    … ad experiences for the people who visit their mobile websites. Over the past several months, we’ve worked with global mobile web publishers Hearst, Elite Daily, USA Today Sports Media Group, Time Inc. and more, to test the Audience Network for mobile Web in a closed beta. Murphey added that no software-development-kit integration is necessary…

    David Cohen/ AllTwitterin Social Facebook- 13 readers -
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