Mobile Web

The mobile web refers to access to the world wide web, i.e. the use of browser-based Internet services, from a handheld mobile device, such as a smartphone or a feature phone, connected to a mobile network or other wireless network.Traditionally, access to the Web has been via fixed-line services on laptops and desktop computers. However, the Web is becoming more accessible by portable and wireless devices. An early 2010 ITU (International Telecommunication Union) report said that with the current growth rates, web access by people on the go — via laptops and smart mobile devices – is likely to exceed web access from desktop computers within the next five years.
Posts about Mobile Web
  • How speed affects your site’s performance [infographic]

    … Site speed is an important factor for SEO and conversion, but do we really understand its impact? There is increased online competition and a decreased attention span that makes it hard for a site to convert visits into sales, or even to increase traffic. Site speed can significantly affect a user’s decision on whether a visit to a page should…

    Search Engine Watch- 11 readers -
  • Three reasons you might not need Google AMP after all

    … is by disabling plugins and other JavaScript assets. This ensures that there isn’t much code that needs to download to the visitor’s web browser before the page is viewable. But you don’t need AMP to disable your most sluggish mobile-unfriendly plugins and other JavaScript-powered components. If you’re working in WordPress, then this isn’t…

    Ben Jacobson/ Search Engine Watch- 12 readers -
  • Publishers are struggling with AMP page monetization

    … Google’s Accelerated Mobile Pages (AMP) initiative has gained significant traction in the past 12 months, and high-profile publishers such as The New York Times, Wall Street Journal and Hearst are among the many companies that have adopted AMP. According to a DoubleClick study conducted earlier this year that looked at various performance…

    Search Engine Watch- 7 readers -
  • Apps Continue to Battle, But the Mobile Web May Be Catching Up

    … Apps Continue to Battle, But the Mobile Web May Be Catching Up October 12, 2016 by David Card Leave a Comment Filed Under: Commentary It is time to revisit the apps versus mobile web debate. At the TAP 2016 conference a couple weeks ago, I got the distinct impression that there was a movement away from apps toward mobile websites — and keep…

    Street Fightin Social Mobile- 7 readers -
  • Why retailers shouldn’t overlook the value of m-commerce apps

    … Recent stats suggest that the mobile web has the edge over apps in terms of m-commerce sales, but this doesn’t mean retailers should dismiss apps. Five to ten years ago, after the release of the first iPhone and before the widespread adoption of responsive design, there was a genuine decision to be made between apps and mobile web for retailers…

    Graham Charlton/ Search Engine Watch- 14 readers -
  • Google AMP update: who benefits the most?

    … the framework, and Google estimates that there are 4 million new pages being indexed every week. With this latest change, we can expect to see adoption increase precipitously. Who will benefit from implementing AMP? Of course, this raises the question of which sites will benefit the most from AMP. According to Google’s Washington Post case study…

    Search Engine Watch- 8 readers -
  • Google AMP is coming to organic search results

    … Google reiterated today that AMP is not a ranking signal. “To clarify, this is not a ranking change for sites.” Google AMP is specifically designed to improve the mobile user experience offering stripped down versions of web pages that load instantly, have minimal navigation, are uncluttered with ads (for now) and require very little network…

    Christopher Ratcliff/ Search Engine Watch- 13 readers -
  • Is Google AMP a ranking signal?

    … a super-quick refresher on AMP in case you’re completely lost: Google’s Accelerated Mobile Pages are an open source initiative which aims to improve the performance of the mobile web. stripped-down versions of web pages. When you Google search for an article on a mobile, you may have spotted the ‘lightning’ symbol. This is to indicate…

    Christopher Ratcliff/ Search Engine Watch- 15 readers -
  • Google Updates iOS App With Support for Accelerated Mobile Pages

    … Google updated its iOS application, introducing support for Accelerated Mobile Pages. These pages are part of an overall initiative designed to make the mobile Web experience faster for users, and they are created to load instantly for users to read. With this update, when users perform searches in the Google app, any related AMP news…

    AllFacebookin Google- 12 readers -
  • Smaato: Share of In-App Mobile Ad Spending Increased 13% in 2015

    … impressions without data increased 42 percent year-over-year on Smaato’s platform, while eCPMs for ad impressions with data increased 120 percent. In a statement, Ragnar Kruse, CEO and co-founder of Smaato, commented: Data truly is the new mobile currency. It’s a win-win-win. Making use of this data maximizes revenue for publishers, it allows advertisers…

    Inside Facebookin Mobile- 16 readers -
  • Metaservices FTW!

    …. It’s not rocket science, and that’s kind of the point. It’s great. It’s right. It’s going to work — but only if we remember the other side of the coin. Links should go both ways, after all. If Prompt and others like it want to win, they have to become a clearing house for both data going out — our commands — as well as data coming in. It’s one thing…

    John Battelle's Search Blog- 12 readers -
  • Facebook Audience Network Adds Support for Mobile Web

    … engineer Mike Murphey wrote in a developer blog post that digital media consumption via mobile Web browsers rose 53 percent between 2013 and 2015, adding that news sites receive about 40 percent of their traffic via mobile devices, with 93 percent of that coming via the mobile Web, and saying of Facebook Audience Network: Our focus is on creating real…

    David Cohen/ AllTwitterin Social Facebook- 11 readers -
  • Editor’s Take: The Apps vs. Browser Debate Is a Distraction

    … Fight’s The Local Merchant 2015 report found, but there is a long list of basic channels and tactics that come first. There are many larger issues at play in the apps vs. browser debate, some technology- and user experience-related, others linked to competing visions of digital giants (Apple, Google, et al). But for local merchants, the debate…

    Street Fight- 12 readers -
Get the top posts daily into your mailbox!
More from around the web