Mobilegeddon

  • Three major developments that will shape multi-channel marketing in 2017

    … consumers are increasingly being put in a purchasing mindset. Social commerce, the closer integration of ecommerce and social, is a significant shift that has the potential to impact mobile, ecommerce, marketing and advertising, and marketers with stakes in any of these channels may well need to adapt their strategies accordingly in 2017 and beyond. Have your say on the state of paid search, social and cross-channel advertising in 2017. Take our 10-minute survey and be in with the chance to win £100 in Amazon vouchers. …

    Search Engine Watchin Social Paid Search Mobile- 31 readers -
  • Worldwide mobile internet use surpasses desktop for the first time ever

    …%, and in China mobile accounts over 54% of internet use. As StarCounter reminds us, it’s a stark warning to post-Brexit Britain that businesses looking to trade outside of the EU will need to ensure their own mobile presence is fully optimised. And if that wasn’t enough, Google of course considers mobile-friendliness as a very important ranking factor. If you need help optimising your website, we have a thorough mobile friendly checklist written by Rebecca Sentence that will help. …

    Christopher Ratcliff/ Search Engine Watch- 34 readers -
  • Winners and losers of Google’s latest mobile friendly update: USA

    … Last week, Google’s John Mueller confirmed on Twitter that Google’s latest, stronger Mobile Friendly Update has been fully rolled out. FYI The mobile changes mentioned here are now fully rolled out. https://t.co/fTB3ia6LJ2 — John Mueller (@JohnMu) May 12, 2016 This update is supposed to give an even more powerful boost to mobile-friendly…

    Search Engine Watch- 12 readers -
  • How do I make sure my site is mobile friendly? A checklist

    … As we reported in our SEM news round-up on Friday, Google’s Webmaster Trends Analyst John Mueller confirmed that the latest wave of changes to Google’s mobile-friendly ranking signal has now finished rolling out. Ever since the initial ‘Mobilegeddon’ update which debuted on 21st April 2015, mobile-friendliness has been a significant ranking…

    Search Engine Watchin How To's- 21 readers -
  • The convergence of SEO and UI goals for mobile users

    … has come to be labeled “responsive web design” means that you can use one URL that will adjust to whatever device it’s being used on. Many websites still require horizontal scrolling or zoom on mobile, and layouts should be viewable on mobile without these shortcomings to the user experience. Responsive pages that can be viewed with ease…

    Search Engine Watchin SEO- 15 readers -
  • The winners and losers of ‘mobilegeddon’ in the USA

    … In the USA, mobilegeddon was much more successful in making website operators take note of Google’s mobile-friendly update than for any other country we looked at. For the European search-markets, the worst mistake we found was companies not having a mobile-friendly version of their site. In the USA, many website operators just made sure…

    Search Engine Watch- 20 readers -
  • 4 Ways You Can Use Google’s Search Analytics Report

    … track. Announcing the mobile update and rolling out the new Search Analytics Report (SAR) are both important steps Google has taken to mend its relationship with SEO experts. What are some of the innovations that will help you optimize websites better, more easily, and with greater accuracy? Here are four tips to help you get the most out of the new…

    Street Fightin SEO Content Google- 6 readers -
  • 4 Reasons Your Content Isn’t Cut Out for Mobile

    … Published 1 min ago 23 At one time, websites were created with desktop and laptop computers in mind. But consumers increasingly use mobile devices to read email, search the Internet and read content, making it more important than ever that businesses give prudent thought to mobile content marketing. When content is consumed on small…

    Relevancein Content- 8 readers -
  • Google’s Shifting SERPs Signal the End of Generic Results

    … and regardless of search query. Let’s take a look at five significant changes to Google search results pages in 2015 that you may have missed but will irreversibly change the search experience. 1. Mobilegeddon: Be Mobile-Friendly or Perish Okay, so it’s likely that you didn’t miss Mobilegeddon. Every industry news publication harped on it for weeks…

    Relevancein SEO- 23 readers -
  • Mobilegeddon 6 Months Later: Did the Sky Fall?

    … When Google pre-announced their algorithm update for mobile, search marketers and webmasters started scrambling to update their sties so they’d be mobile-friendly. With the significant increase in mobile usage for search and shopping, this was not a bad thing. But was the hype worth the borderline hysteria? Post-Mobilegeddon studies have shown…

    Acceleration Partners- 20 readers -
  • 3 Things You Need to Know About Google Search Analytics

    … spoke with John Ward, COO of digital marketing firm iQuanti, to learn a little bit more about the updates and how marketers can benefit from them. Here are three things you should know: 1. You can now analyze page performance and search queries in the same place. Back in May, Google released a tool called Search Analytics to allow webmasters to get…

    Relevancein Paid Search SEO Google- 32 readers -
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