Mobilegeddon

  • Worldwide mobile internet use surpasses desktop for the first time ever

    …%, and in China mobile accounts over 54% of internet use. As StarCounter reminds us, it’s a stark warning to post-Brexit Britain that businesses looking to trade outside of the EU will need to ensure their own mobile presence is fully optimised. And if that wasn’t enough, Google of course considers mobile-friendliness as a very important ranking factor. If you need help optimising your website, we have a thorough mobile friendly checklist written by Rebecca Sentence that will help. …

    Christopher Ratcliff/ Search Engine Watch- 28 readers -
  • Winners and losers of Google’s latest mobile friendly update: USA

    … pages. When we try to figure out the winners and losers of this, it’s actually much easier to identify the losers. This has to do with Google using the same index for both desktop- and mobile-searches. This means that a small positive change, caused by the website’s SEO or webmaster, can actually improve the visibility of both the desktop…

    Search Engine Watch- 12 readers -
  • How do I make sure my site is mobile friendly? A checklist

    … As we reported in our SEM news round-up on Friday, Google’s Webmaster Trends Analyst John Mueller confirmed that the latest wave of changes to Google’s mobile-friendly ranking signal has now finished rolling out. Ever since the initial ‘Mobilegeddon’ update which debuted on 21st April 2015, mobile-friendliness has been a significant ranking…

    Search Engine Watchin How To's- 19 readers -
  • The convergence of SEO and UI goals for mobile users

    … One year after Google put an algorithmic premium on mobile experience, the so-called “Mobilegeddon,” Google is at it again. New tools are coming in late spring to help webmasters make their websites work better on mobile devices. Mobilegeddon was the consequence of businesses not making their websites easier to use on smartphones and other…

    Search Engine Watchin SEO- 13 readers -
  • The winners and losers of ‘mobilegeddon’ in the USA

    … In the USA, mobilegeddon was much more successful in making website operators take note of Google’s mobile-friendly update than for any other country we looked at. For the European search-markets, the worst mistake we found was companies not having a mobile-friendly version of their site. In the USA, many website operators just made sure…

    Search Engine Watch- 17 readers -
  • 4 Ways You Can Use Google’s Search Analytics Report

    … Life has not been easy for SEO specialists and webmasters the past few years. Despite Google’s obvious good intentions, the updates it has rolled out, starting with Panda and continuing through to the more recent “mobilegeddon,” have made optimization more difficult for digital marketers. Things are slowly starting to get back on the right…

    Street Fightin SEO Content Google- 6 readers -
  • 4 Reasons Your Content Isn’t Cut Out for Mobile

    … Published 1 min ago 23 At one time, websites were created with desktop and laptop computers in mind. But consumers increasingly use mobile devices to read email, search the Internet and read content, making it more important than ever that businesses give prudent thought to mobile content marketing. When content is consumed on small…

    Relevancein Content- 6 readers -
  • Google’s Shifting SERPs Signal the End of Generic Results

    … search engine results pages (SERPs) signaling to sites that it’s time to evolve or be left behind. Directionally, they’re heading toward a “Her”-like personalized interface, minus the creepy love story, according to Google’s Gary Illyes in his keynote address at this year’s Pubcon. That means more personalized results, regardless of device…

    Relevancein SEO- 22 readers -
  • Mobilegeddon 6 Months Later: Did the Sky Fall?

    … When Google pre-announced their algorithm update for mobile, search marketers and webmasters started scrambling to update their sties so they’d be mobile-friendly. With the significant increase in mobile usage for search and shopping, this was not a bad thing. But was the hype worth the borderline hysteria? Post-Mobilegeddon studies have shown…

    Acceleration Partners- 18 readers -
  • 3 Things You Need to Know About Google Search Analytics

    … spoke with John Ward, COO of digital marketing firm iQuanti, to learn a little bit more about the updates and how marketers can benefit from them. Here are three things you should know: 1. You can now analyze page performance and search queries in the same place. Back in May, Google released a tool called Search Analytics to allow webmasters to get…

    Relevancein Paid Search SEO Google- 31 readers -
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