• Getting Customers to Buy Using Social

    …, but the point is clear: Give consumers something they’re not already getting and they’ll give it a try. This was part of what made the Starbucks payment app such a success–novelty. But retailers looking to copy the coffee chain–and they are–shouldn’t expect the same results, according to MobilePaymentsToday: “Starbucks is a mobile triumph for three…

    Mary C. Long/ AllFacebookin Twitter- 27 readers -