• Getting Customers to Buy Using Social

    …, but the point is clear: Give consumers something they’re not already getting and they’ll give it a try. This was part of what made the Starbucks payment app such a success–novelty. But retailers looking to copy the coffee chain–and they are–shouldn’t expect the same results, according to MobilePaymentsToday: “Starbucks is a mobile triumph for three…

    Mary C. Long/ AllFacebookin Twitter- 22 readers -
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    A year ago, the country was rocked by the Target data breach. Previously, consumers rarely thought about the security on their credit or debit cards. But all that changed when Target reported that ...